Sench Startup

/sench-startup - Competitive Intelligence

Full competitive intelligence report on any startup.

Usage

/sench-startup {company}           # Default language (English)
/sench-startup {company} --fr      # French output
/sench-startup {company} --en      # English output (explicit)

Workflow

Input (name/SIREN/website) + optional --fr/--en
    ↓
1. Identification (API gouv + WebSearch)
    ↓
2. User validation
    ↓
3. Data collection (WebSearch + WebFetch)
    ↓
4. Report → {company}_analysis.md

Rules

1. Always identify first - validate with user before analysis
2. Never invent data - use "Not available" (or "Non disponible" if --fr) if missing
3. Single output file - {company}_analysis.md
4. Exact counts - always report exact numbers found, not ranges
5. Sources required - always include LinkedIn URL + website in Sources section

Phase 1: Identification

Input Detection

• 9-14 digits → SIREN/SIRET
• Contains . → website
• Otherwise → company name

API Recherche Entreprises (no API key)

WebFetch: https://recherche-entreprises.api.gouv.fr/search?q={query}&page=1&per_page=5

Key fields in results[]:

• siren, nom_complet, date_creation
• siege.adresse, siege.code_postal, siege.commune
• tranche_effectif_salarie, activite_principale
• dirigeants[] (nom, prenoms, qualite)

User Validation

Present company card via AskUserQuestion:

Options: "Yes, correct" / "No"

Phase 2: Data Collection

Use WebSearch and WebFetch only.

Research Sources

Search Queries

# Funding & Investors
"{company}" funding round series
"{company}" site:crunchbase.com
"{company}" site:dealroom.co

# Team & Leadership
"{company}" CEO founder site:linkedin.com/in
"{company}" CTO site:linkedin.com/in
"{company}" leadership team

# Product & Reviews
"{company}" site:g2.com
"{company}" site:capterra.com
"{company}" reviews

# Competitors & Market
"{company}" competitors alternatives
"{company}" vs
"{sector}" market size TAM

# Hiring & Investment Areas
"{company}" site:welcometothejungle.com
"{company}" careers jobs

# News & Traction
"{company}" news 2025
"{company}" partnership

Phase 3: Report

Output: {company}_analysis.md

Language Parameter

• Default or --en: English output
• --fr: French output (use French headers and content)

# {Company} - Scout Report

*{date}*

---

## Overview

{2-3 sentences: business, target, value proposition}

| | |
|---|---|
| **Founded** | {year} |
| **Stage** | {Seed/Series A/B/Bootstrapped} |
| **Funding** | {total} |
| **Headcount** | {exact number} |
| **HQ** | {city} |

[Website]({url}) · [LinkedIn]({url})

---

## Insights

- {Insight 1}
- {Insight 2}
- {Insight 3}

---

## Funding

| Round | Amount | Date | Lead |
|-------|--------|------|------|
| {type} | {amount} | {date} | {investor} |

---

## Team

### {Name} - {Title}
{Bio 2-3 sentences}
LinkedIn: {url}

---

## Product

### Core Product Overview

{2-3 sentences describing what the product does, how it works, and what problem it solves}

### Major Product Components

1. **{Component 1}:** {Description of feature and value}
2. **{Component 2}:** {Description of feature and value}
3. **{Component 3}:** {Description of feature and value}

### Pricing

| Product | Price | Notes |
|---------|-------|-------|
| {tier} | {price} | {context} |

*Source: [{website}]({url}) - {date}*

### Ideal Customer Profile (ICP)

#### Primary ICP: {Persona Name}

| Attribute | Detail |
|-----------|--------|
| **Age** | {range} |
| **Status** | {job/life status} |
| **Location** | {geography} |
| **Budget** | {spending capacity} |
| **Pain Points** | {main problems} |
| **Motivation** | {why they buy} |

#### Secondary ICP: {Persona Name}
{Similar table structure}

### Key Differentiators

- **{Category}:** {Specific advantage}
- **{Category}:** {Specific advantage}

---

## Reviews

| Source | Rating | Reviews | Key Feedback |
|--------|--------|---------|--------------|
| G2 | {X}/5 | {count} reviews | {main pros/cons} |
| Capterra | {X}/5 | {count} reviews | {main pros/cons} |
| Trustpilot | {X}/5 | {count} reviews | {main pros/cons} |

**Common Praise:** {what users love}
**Common Complaints:** {recurring issues}

*Sources: [G2]({url}), [Capterra]({url}), [Trustpilot]({url})*

---

## Market

### Market Segments

{Industry} ├── {Segment 1} │ ├── {Sub-segment} ← {Company position} │ └── {Sub-segment} └── {Segment 2} └── {Sub-segment}

### Market Sizing

| Level | Segment | Size | Source |
|-------|---------|------|--------|
| **TAM** | {broad market} | {X}B | {source} |
| **SAM** | {addressable} | {X}B | {source} |
| **SOM** | {obtainable} | {X}M | {source} |

### Market Trends

| Trend | Impact |
|-------|--------|
| {Trend 1} | {Tailwind/Headwind - explanation} |
| {Trend 2} | {Tailwind/Headwind - explanation} |

**Trends:** {key trends}

---

## Competitors

| Name | Positioning | Funding |
|------|-------------|---------|
| {competitor} | {positioning} | {amount} |

**{Company} leads in:** {area}
**Competitors lead in:** {area}

---

## Hiring

| Department | Open Roles | Level | Source |
|------------|------------|-------|--------|
| {Engineering} | {X} positions | {Junior/Senior/Lead} | [WTTJ]({url}) |
| {Sales} | {X} positions | {level} | [Careers]({url}) |

**Investment Focus:** {where the company is hiring most - engineering, sales, ops}

**Tech Stack:** {technologies mentioned in job postings}

*Sources: [Welcome to the Jungle]({url}), [Careers page]({url})*

---

## News

- {date}: {event} ([source]({url}))

---

## SWOT

| Strengths | Weaknesses |
|-----------|------------|
| {item} | {item} |

| Opportunities | Threats |
|---------------|---------|
| {item} | {item} |

---

## Sources

- LinkedIn: {url}
- Website: {url}
- {other sources with URLs}