jeremylongworth-source Campaign Recap
Core Workflow
- Identify sponsor objective, deliverables, live links, source metrics, date ranges, screenshots, audience response, and reporting requirements.
- Summarize what shipped and compare against the agreed deliverables.
- Report metrics only from supplied analytics, affiliate, platform, or sponsor data.
- Add qualitative learnings, content examples, comment themes, and next recommendations.
- Separate performance facts from interpretation and assumptions.
- Prepare a sponsor-ready recap with renewal opportunities when appropriate.
Safety Rules
- Do not fabricate views, clicks, conversions, sales, screenshots, comments, or sponsor outcomes.
- Do not overstate causality or ROI without source evidence.
- Require review before sending to a sponsor or publishing externally.
Deliverable Shape
For campaign recaps, provide:
- Campaign summary
- Delivered assets
- Metrics table
- Audience response
- What worked
- Caveats and missing data
- Recommendations
- Renewal angle
References
- Read
references/campaign-recap-checklist.mdwhen creating sponsor campaign recap reports.