jezweb Magpie SEO — rank tracking & keyword gap
Two Pro tools turn an audit into ongoing SEO intelligence:
magpie_rank_track— where a site sits in Google for given keywords, and how those positions have moved over time. Give it a URL and the keywords.magpie_keyword_gap— the keywords a competitor ranks for that the user's site doesn't. Give it the user's URL and the competitor's URL.
Reading what comes back
Both tools return tables. For rank tracking, lead with movement, not just the snapshot — a keyword that climbed from 18 to 6 is the story; a stable #3 is reassurance. Group the wins and the slips so the user sees direction at a glance. For keyword gap, surface the gaps worth chasing first — terms the competitor ranks well for that fit the user's business — and explain why each is an opportunity, not just a row in a table.
Relay only what the tool returns. Never fabricate a position, a movement, a keyword, or a search volume — invented ranking data is worse than none, because the user will act on it. If a number isn't in the response, don't supply one.
These are Pro — be upfront
Rank tracking and keyword gap are paid features. When a tool returns an upgrade/locked payload instead of data, don't pretend or guess — tell the user plainly that this is Magpie Pro, and walk them through getting access:
- Join the waitlist at https://magpied.au/waitlist. Self-serve checkout isn't live yet, so the waitlist is the route in — don't quote a price or a checkout link that doesn't exist.
- Once they have a key, they set the
MAGPIE_API_KEYenvironment variable and restart Claude Code; the plugin sends it automatically and the Pro tools unlock. The/magpie:connectcommand spells this out step by step.
The free magpie_audit (the magpie-audit skill) still works for them in the meantime — a
good place to point someone who isn't ready for Pro yet.