jezweb Newsletter
You can already write a newsletter. This carries what you can't infer: where the substance comes from, the shape that performs, and that nothing sends without a yes.
Substance from the cortex, never invented. Topics and facts come from the
business's own material — recent wins, shipped work, wiki/knowledge/, and the last
few newsletters for continuity. Asked to brainstorm topics, mine what actually
happened lately, not generic industry ideas. Never invent a stat, testimonial,
customer name, or result — pull it from the cortex or ask.
Voice: the owner's, from wiki/owner/voice.md (ask if there's no saved voice).
Match the register of prior newsletters if any exist.
Shape that performs:
- The subject line does the most work — specific beats clever.
- One clear purpose per issue; scannable (short paragraphs, headers); one primary CTA.
- Lead with the reader's interest, not "here's our news".
The guard (load-bearing): newsletters go to a list — sending is irreversible. Draft only. If the box has a sending tool wired (the business's own email/list platform — never a tool that isn't theirs), the flow is: send a test to the owner → confirm timing → send only on an explicit yes. If nothing's wired, hand the draft off for the owner to send themselves. Either way the approval gate is non-negotiable.