jezweb Social post
You can already write. This carries only what you can't infer: the channel shapes, where the voice and facts live, and that nothing posts without a yes.
Voice + facts: the owner's voice and any product/claim facts come from the
cortex — wiki/owner/voice.md and wiki/knowledge/ in an Office Town box;
otherwise ask. Never invent a stat, testimonial, or detail — pull it or leave it out.
Channel shapes (verify current limits per platform — they drift):
| Channel | What works |
|---|---|
| Hook in line 1 (only ~1-2 lines show before "see more"); one idea; specific; light/no hashtags | |
| X | One sharp, front-loaded idea; a thread only if it earns it |
| Short and conversational; a human angle or a question | |
| Caption serves the image; hook first; hashtags at the end |
The guard: draft only — social posts are published, so never post. Leave the draft for the owner; post only on an explicit yes. One idea per post; if you're cramming, that's two posts.