LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by PublicCreator1, PublicCreator2, PublicCreator3. Optionally adds a Product/Offer pillar at 10-15%.
When to use
- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)
Input
- Theme (optional): e.g., "AI agents shipping in production", "first 6 months of YourProduct"
- Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
- Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- Voice samples (optional): paths to past posts for voice calibration
Output
A markdown plan with:
7-day calendar
| Day |
Time |
Pillar |
Format |
Hook formula |
1-line angle |
CTA type |
| Mon |
— |
(commenting day) |
— |
— |
— |
— |
| Tue |
8:00 AM local |
Authority |
Text |
F7 Odd-Precision Money |
"What 3 months of agent ops costs" |
Question close |
| Wed |
9:30 AM local |
Narrative |
Text |
F4 Time-Anchor Confession |
"Why I stopped publishing for 4 weeks" |
Mirror question |
| Thu |
8:00 AM local |
Community |
Poll |
— |
"Which metric matters most" |
Poll |
| Fri |
9:00 AM local |
Authority |
Carousel |
F10 Contrarian Historical |
"AI agencies have been dying since 2023" |
Soft offer |
| Sat/Sun |
— |
(off) |
— |
— |
— |
— |
Daily comment targets
For each posting day:
- 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
- Comment pattern to apply (first-commenter, data-first, answer-their-question)
- Target count: 10-20 substantive comments per day
Weekly inbound-readiness check
Rules
- 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
- 3-5 posts per week. 6+/week triggers cannibalization signal in EnterpriseTool.
- 10-20 comments/day on other creators. Comments drive more inbound than posts.
- Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
- One format per pillar per week. Don't stack 3 text posts for Authority — vary.
- Product/Offer pillar max 1 post/week. Overuse kills trust.
Formula → pillar mapping
| Pillar |
Preferred formulas |
| Authority |
F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta |
| Narrative |
F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap |
| Community |
F6 Comment-Gate (use sparingly), poll posts, spotlight mentions |
| Product/Offer |
F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix) |
Steps
- Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
- Validate pillar mix sums to 100%; warn if any pillar >60%.
- For each posting day, pick:
- Pillar (rotate to match mix)
- Formula from that pillar's bank (don't repeat within 7 days)
- Format (alternating text / carousel / poll per pillar rules)
- Specific angle (user provides or skill generates)
- Posting time (audience-timezone aware)
- For each posting day, add 3-5 comment targets with suggested pattern.
- Run inbound-readiness check; flag anything missing.
- Return as markdown + optional JSON for Notion/Airtable import.
Example
A filled-in 7-day plan would live in references/example-plan-week.md (file not created yet) — build the plan from the pillars framework below.
Files
SKILL.md — this filereferences/example-plan-week.md (file not created yet) — worked examplereferences/pillars-framework.md — the 3-pillar discipline explained
Related skills
linkedin-post-writer — generate each day's draft from the planlinkedin-comment-drafter — execute the daily comment targetslinkedin-thread-engagement — track inbound from the comment strategy
1---2name: linkedin-content-planner3description: LinkedIn Content Planner4---56# LinkedIn Content Planner78Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by PublicCreator1, PublicCreator2, PublicCreator3. Optionally adds a Product/Offer pillar at 10-15%.910## When to use1112- User asks "plan my week" or "what should I post this week"13- User wants to escape ad-hoc shipping and establish rhythm14- Before a launch week (user needs product-pillar alignment)1516## Input1718- **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of YourProduct"19- **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"20- **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product21- **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)22- **Voice samples** (optional): paths to past posts for voice calibration2324## Output2526A markdown plan with:2728### 7-day calendar2930| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type |31|---|---|---|---|---|---|---|32| Mon | — | (commenting day) | — | — | — | — |33| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close |34| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question |35| Thu | 8:00 AM local | Community | Poll | — | "Which metric matters most" | Poll |36| Fri | 9:00 AM local | Authority | Carousel | F10 Contrarian Historical | "AI agencies have been dying since 2023" | Soft offer |37| Sat/Sun | — | (off) | — | — | — | — |3839### Daily comment targets4041For each posting day:42- **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")43- **Comment pattern** to apply (first-commenter, data-first, answer-their-question)44- **Target count:** 10-20 substantive comments per day4546### Weekly inbound-readiness check4748- [ ] At least 1 vulnerability post (Narrative)49- [ ] At least 1 receipt/data post (Authority)50- [ ] At least 1 soft offer or CTA-driving post51- [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects52- [ ] No pillar >60% of the week's posts53- [ ] No duplicate formula used twice in the same week5455## Rules5657- **3 pillars minimum, 5 maximum.** More than 5 dilutes signal.58- **3-5 posts per week.** 6+/week triggers cannibalization signal in EnterpriseTool.59- **10-20 comments/day** on other creators. Comments drive more inbound than posts.60- **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).61- **One format per pillar per week.** Don't stack 3 text posts for Authority — vary.62- **Product/Offer pillar max 1 post/week.** Overuse kills trust.6364## Formula → pillar mapping6566| Pillar | Preferred formulas |67|---|---|68| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta |69| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap |70| Community | F6 Comment-Gate (use sparingly), poll posts, spotlight mentions |71| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix) |7273## Steps74751. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.762. Validate pillar mix sums to 100%; warn if any pillar >60%.773. For each posting day, pick:78 - Pillar (rotate to match mix)79 - Formula from that pillar's bank (don't repeat within 7 days)80 - Format (alternating text / carousel / poll per pillar rules)81 - Specific angle (user provides or skill generates)82 - Posting time (audience-timezone aware)834. For each posting day, add 3-5 comment targets with suggested pattern.845. Run inbound-readiness check; flag anything missing.856. Return as markdown + optional JSON for Notion/Airtable import.8687## Example8889A filled-in 7-day plan would live in `references/example-plan-week.md` (file not created yet) — build the plan from the pillars framework below.9091## Files9293- `SKILL.md` — this file94- `references/example-plan-week.md` (file not created yet) — worked example95- `references/pillars-framework.md` — the 3-pillar discipline explained9697## Related skills9899- `linkedin-post-writer` — generate each day's draft from the plan100- `linkedin-comment-drafter` — execute the daily comment targets101- `linkedin-thread-engagement` — track inbound from the comment strategy
JHamidun