JHamidun SimilarWeb Analytics
Website traffic and engagement analysis using web search + public SimilarWeb data.
Strategy
Manus uses internal SimilarWeb API. We adapt by:
- WebSearch for SimilarWeb data on target domain
- WebFetch to scrape public SimilarWeb pages
- Fallback: alternative free tools (Semrush, Ahrefs free tier)
Quick Start
# Run analysis script
python ~/.claude/skills/similarweb-analytics/scripts/similarweb.py analyze example.com
# Compare domains
python ~/.claude/skills/similarweb-analytics/scripts/similarweb.py compare example.com,competitor.com
Core Metrics
| Metric | Description | Source |
|---|---|---|
| Total Visits | Monthly traffic estimate | SimilarWeb public page |
| Unique Visitors | Deduplicated visitor count | SimilarWeb / search |
| Bounce Rate | % single-page sessions | SimilarWeb public page |
| Pages per Visit | Average depth | SimilarWeb public page |
| Avg Visit Duration | Time on site | SimilarWeb public page |
| Global Rank | Worldwide ranking | SimilarWeb public page |
| Country Rank | Country-specific ranking | SimilarWeb public page |
Traffic Sources
| Channel | Description |
|---|---|
| Direct | Type-in traffic |
| Organic Search | SEO traffic |
| Paid Search | PPC advertising |
| Social | Social media referrals |
| Referral | Links from other sites |
| Display | Banner ads |
| Email marketing |
Analysis Workflow
Step 1: Gather Data
# Use WebSearch to find SimilarWeb data
search_query = f"similarweb {domain} traffic 2026"
# Use WebFetch on public SimilarWeb page
url = f"https://www.similarweb.com/website/{domain}/"
Step 2: Parse Key Metrics
Extract from search results and web pages:
- Monthly visits (with trend)
- Bounce rate
- Pages per visit
- Visit duration
- Traffic sources breakdown
- Top countries
Step 3: Competitive Analysis
Compare against competitors:
- Relative traffic share
- Source mix differences
- Geographic overlap
- Engagement comparison
Step 4: Report
Create structured report with:
- Executive summary
- Traffic overview (trend chart data)
- Source breakdown
- Geographic distribution
- Competitive comparison
- Recommendations
When to Use
Trigger words: "similarweb", "website traffic", "domain analysis", "how popular is", "traffic sources", "посещаемость", "трафик сайта", "аналитика сайта", "конкуренты"
Limitations
- Public SimilarWeb data may be limited (requires paid plan for full API)
- Traffic estimates are approximations
- Data freshness: typically 1-2 months lag
- Small sites (<50K monthly visits) may have limited data
Alternative Data Sources
If SimilarWeb data is unavailable:
- Semrush (free tier): domain overview, traffic analytics
- Ahrefs (free tier): backlink data, organic keywords
- Google Trends: relative search interest
- BuiltWith: technology stack analysis