Blog Post

Blog post / long-form article

Editorial mode. Lean into typography — a great post is mostly text, set well.

Required surfaces

1. Slim topbar — logo + 3-4 nav links. No marketing CTAs in the chrome.
2. Article header — kicker / category (mono uppercase), headline, optional deck/sub-headline, byline (author + date + read-time), one hero image OR a colored block.
3. Body — single column, 65-75ch, generous leading. <h2> / <h3> rhythm; blockquotes set with a left rule, no italics; code blocks if it's a tech post.
4. Pull quote — at least one, set large with the accent color.
5. Footer — author bio card (photo + 1-2 lines + links), social share buttons (no third-party widgets — use mailto / X / LinkedIn intents), 3 "you might also like" cards.

Quality rules

• Display font = serif OR a strong sans with weight contrast (matches StyleSpec).
• Body font ≠ display font (the only exception is the tech-utility direction).
• No floating share bars unless the brief asks; sticky footer-attached is fine.
• Real headline + 3-5 real paragraphs of body — never lorem ipsum.
• Images: full-bleed wide or breakout-width within the column, never tiny inline thumbnails.