Content Planning

Content Planning Command

Develop comprehensive content strategy with editorial calendar, topic clusters, and distribution plan.

What This Command Does

1. Analyzes Content Needs

   • Reviews business objectives
   • Identifies audience content preferences
   • Audits existing content performance

2. Develops Content Strategy

   • Content pillars and themes
   • Topic clusters and SEO strategy
   • Content types and formats

3. Creates Editorial Calendar

   • Publishing schedule
   • Content assignments
   • Distribution plan

Orchestration Flow

Content Planning Request
        ↓
[Content Strategist] → Content Strategy Framework
        ↓
[SEO Specialist] → Keyword & Topic Research
        ↓
[Content Writer] → Content Brief Templates
        ↓
[Social Media Specialist] → Distribution Strategy
        ↓
[Editor] → Editorial Standards
        ↓
Integrated Content Plan

Agents Involved

Output Artifacts

Saved to .aiwg/marketing/content/:

• content-strategy.md - Overall content strategy
• editorial-calendar.md - Publishing schedule
• topic-clusters.md - SEO topic organization
• content-briefs/ - Individual content briefs
• distribution-plan.md - Channel distribution strategy
• content-standards.md - Quality guidelines

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "SEO-driven content for organic growth"
--guidance "Thought leadership focus for executives"
--guidance "Product education for onboarding"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What are the primary content goals?
2. What content formats work best for your audience?
3. What topics/themes are priorities?
4. What is the publishing cadence target?
5. What resources are available for content creation?
6. What distribution channels will be used?

Usage Examples

# Quarterly content planning
/content-planning "Q1 2024"

# Monthly with focus area
/content-planning "January 2024" --content-focus "product education"

# With project directory
/content-planning "Q2" --project-directory ./marketing-team

# With strategic guidance
/content-planning "Example" --guidance "Your specific context here"

# Interactive mode
/content-planning "Example" --interactive

Success Criteria

• Content strategy aligned with business goals
• Editorial calendar populated
• Topic clusters defined with keywords
• Content briefs created for priority content
• Distribution strategy documented
• Quality standards established

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for content tone and style planning
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent content strategy orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference