jmagly Creative Brief Command
Generate comprehensive creative brief to guide design and content development.
What This Command Does
Gathers Project Context
- Business objectives
- Target audience
- Key messages
Develops Creative Direction
- Visual direction
- Tone and voice
- Creative mandatories
Documents Requirements
- Deliverables and specifications
- Timeline and milestones
- Review and approval process
Orchestration Flow
Creative Brief Request
↓
[Campaign Strategist] → Strategic Context
↓
[Creative Director] → Creative Strategy
↓
[Art Director] → Visual Direction
↓
[Copywriter] → Verbal Direction
↓
[Brand Guardian] → Brand Compliance Check
↓
[Production Coordinator] → Deliverables & Timeline
↓
Complete Creative Brief
Agents Involved
| Agent | Role | Output |
|---|---|---|
| Campaign Strategist | Strategy context | Objectives, audience |
| Creative Director | Creative vision | Creative strategy |
| Art Director | Visual direction | Mood, style |
| Copywriter | Verbal direction | Tone, messaging |
| Brand Guardian | Compliance | Brand requirements |
| Production Coordinator | Logistics | Specs, timeline |
Output Artifacts
Saved to .aiwg/marketing/creative/briefs/:
{project-name}-creative-brief.md- Complete creative brief{project-name}-visual-direction.md- Mood board description{project-name}-deliverables.md- Asset specifications{project-name}-timeline.md- Production schedule
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor creative priorities and approach
Examples:
--guidance "Minimalist aesthetic, focus on product photography over lifestyle"
--guidance "Tight 2-week deadline, prioritize hero assets first"
--guidance "Must appeal to Gen Z, TikTok-first approach"
--guidance "Accessibility critical, WCAG AAA target"
How Applied:
- Parse guidance for keywords: style, timeline, audience, platform, accessibility
- Adjust visual direction emphasis based on stated preferences
- Modify deliverable priorities based on timeline constraints
- Influence tone and messaging based on audience focus
--interactive Parameter
Purpose: Guide through discovery questions to build comprehensive brief
Questions Asked (if --interactive):
- What are the primary objectives for this creative?
- Who is the target audience? (demographics, psychographics)
- What key messages must be communicated?
- Are there visual references or style examples to follow?
- What are the mandatory brand elements?
- What restrictions or constraints apply?
- What is the budget and timeline?
- Who needs to approve the final deliverables?
Usage Examples
# Basic creative brief
/creative-brief "Holiday Campaign 2024"
# With asset type
/creative-brief "Product Launch Video" --asset-type video
# With strategic guidance
/creative-brief "Brand Refresh" --guidance "Premium feel, competitor X as anti-reference"
# Interactive mode with guidance
/creative-brief "Q1 Launch" --interactive --guidance "Focus on mobile-first assets"
# Full specification
/creative-brief "Brand Refresh" --asset-type brand --project-directory ./brand-team
Success Criteria
- Business objectives clearly stated
- Target audience defined
- Key messages documented
- Visual direction established
- Deliverables specified with dimensions
- Timeline with milestones
- Approval workflow defined
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for tone and messaging direction
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/native-ux-tools.md — Interactive discovery question patterns
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference