jmagly Marketing Framework — Quick Reference
This is your always-loaded directory for the AIWG media-marketing-kit framework (33 skills — the largest by skill count). It does not list every skill. Instead, it teaches the framework's domains and gives you curated search phrases that map to aiwg discover lookups.
Canonical access pattern: discover → show
When you find a candidate via aiwg discover, fetch its body with aiwg show <type> <name>. Never use find, ls, Glob, or direct Read on <provider>/skills/ paths — those reflect the kernel-pivot deploy state, not the full surface.
aiwg discover "<phrase>" # find — returns ranked candidates
aiwg show skill <name> # fetch — streams the SKILL.md body
If your platform's Skill tool errors on a non-kernel skill (expected — most aren't kernel), the fallback is aiwg show, never filesystem browsing. Last-resort if aiwg itself is broken: read directly from $AIWG_ROOT/agentic/code/... (the canonical corpus, always present).
How to use this quickref
- Identify the capability domain the user's need belongs to
- Pick a curated phrase from that domain (or paraphrase the user's words)
- Run
aiwg discover "<phrase>"and surface the top match (or top-3) to the user
Do not enumerate skills from memory. Discovery is the lookup surface.
What this framework is for
Full marketing operations stack: campaign strategy and intake, content production (briefs / scripts / asset production), audience synthesis, brand compliance and identity refinement, multi-stakeholder approval workflows, performance analytics, and crisis / event / email / social-strategy primitives.
Capability domains
| Domain | Covers |
|---|---|
| Intake & strategy | Campaign intake forms, audience synthesis, competitive intel |
| Brand | Identity refinement, compliance, audit/review |
| Production | Creative briefs, asset production, video, email, social, content planning |
| Approval & QA | Multi-stakeholder approval routing, asset QA protocol |
| Analytics & reporting | Campaign analytics, performance digests, attribution |
| Operations | Project status, retrospectives, kickoffs, data pipelines |
| Cross-cutting | Crisis response, legal compliance, budget review, PR launch |
Curated discovery phrases
Intake & strategy
aiwg discover "marketing intake wizard" # → marketing-intake-wizard (score 1.00)
aiwg discover "intake start campaign" # → intake-start-campaign
aiwg discover "intake from campaign" # → intake-from-campaign
aiwg discover "audience synthesis" # → audience-synthesis
aiwg discover "competitive intel" # → competitive-intel (score 0.82)
aiwg discover "competitive analysis" # → competitive-analysis
Brand
aiwg discover "brand identity refinement" # → brand-identity-refinement
aiwg discover "brand compliance" # → brand-compliance
aiwg discover "brand audit" # → brand-audit
aiwg discover "brand review" # → brand-review
Production
aiwg discover "creative brief" # → creative-brief (score 0.93)
aiwg discover "asset production" # → asset-production
aiwg discover "pick a visual theme" # → theme-manager
aiwg discover "create five hero directions" # → theme-manager
aiwg discover "manage design templates" # → theme-manager
aiwg discover "stop repeating the same aesthetic" # → theme-manager / theme-rotation
aiwg discover "video production" # → video-production
aiwg discover "email campaign" # → email-campaign
aiwg discover "social strategy" # → social-strategy
aiwg discover "event marketing" # → event-marketing
aiwg discover "sales enablement" # → sales-enablement
aiwg discover "content planning" # → content-planning
Approval & QA
aiwg discover "approval workflow" # → approval-workflow
aiwg discover "qa protocol" # → qa-protocol
Analytics & reporting
aiwg discover "campaign analytics" # → campaign-analytics (score 0.93)
aiwg discover "performance digest" # → performance-digest
aiwg discover "data pipeline marketing" # → data-pipeline
aiwg discover "marketing review synthesis" # → review-synthesis
Operations
aiwg discover "marketing status" # → marketing-status
aiwg discover "marketing retrospective" # → marketing-retrospective
aiwg discover "campaign kickoff" # → campaign-kickoff
aiwg discover "pr launch" # → pr-launch
Cross-cutting
aiwg discover "crisis response" # → crisis-response
aiwg discover "legal compliance" # → legal-compliance
aiwg discover "budget review" # → budget-review
Phase model
Intake → Strategy → Production → Distribution → Analytics → Retrospective
marketing-intake creative-brief approval-workflow campaign-analytics
intake-start-campaign asset-production qa-protocol performance-digest
video-production
email-campaign
social-strategy
Artifact directory layout
.aiwg/marketing/
├── intake/ # Campaign intake forms, brand profiles
├── strategy/ # Audience, positioning, channel mix
├── production/ # Creative briefs, asset specs
├── assets/ # Produced creative (links / metadata)
├── analytics/ # Performance reports, attribution
└── retrospectives/ # Lessons learned per campaign
When the curated phrases don't fit
aiwg discover "<your need, paraphrased>" --limit 5
Anti-pattern: don't enumerate
If a user asks "what marketing skills are available?", do not list from this skill. Run:
aiwg discover --type skill --limit 20 "<their interest area>"