jmagly Sales Enablement Command
Create comprehensive sales enablement materials to support sales team effectiveness.
What This Command Does
Develops Sales Content
- Product presentations
- Competitive battlecards
- Case studies and proof points
Creates Sales Tools
- Sales playbooks
- Objection handling guides
- ROI calculators
Organizes Resources
- Content library
- Usage guidelines
- Training materials
Orchestration Flow
Sales Enablement Request
↓
[Content Strategist] → Content Strategy
↓
[Copywriter] → Sales Copy
↓
[Technical Marketing Writer] → Technical Content
↓
[Graphic Designer] → Visual Materials
↓
[Market Researcher] → Competitive Intelligence
↓
[Positioning Specialist] → Messaging Alignment
↓
[Asset Manager] → Content Organization
↓
Sales Enablement Package Complete
Agents Involved
| Agent | Role | Output |
|---|---|---|
| Content Strategist | Strategy | Content plan |
| Copywriter | Copy | Sales messaging |
| Technical Marketing Writer | Technical | Product content |
| Graphic Designer | Design | Visual materials |
| Market Researcher | Research | Competitive intel |
| Positioning Specialist | Messaging | Value props |
| Asset Manager | Organization | Content library |
Material Types
| Type | Purpose | Typical Format |
|---|---|---|
| Presentations | Customer meetings | PPT/Google Slides |
| Battlecards | Competitive selling | 1-2 page PDF |
| Case Studies | Proof of value | PDF/Web |
| Playbooks | Sales process | PDF/Wiki |
| One-pagers | Quick reference | 1-page PDF |
Output Artifacts
Saved to .aiwg/marketing/sales-enablement/:
content-inventory.md- All materials indexpresentations/- Sales presentationsbattlecards/- Competitive materialscase-studies/- Customer success storiesplaybooks/- Sales playbooksone-pagers/- Quick reference guidesobjection-handling.md- Objection responsesroi-tools/- ROI calculatorstraining-guide.md- How to use materials
Parameter Handling
--guidance Parameter
Purpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Enterprise sales focus, long sales cycle"
--guidance "Competitive battlecard priority"
--guidance "Technical audience, detailed specs needed"
How Applied:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context
--interactive Parameter
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
- What sales challenges are you addressing?
- What materials are highest priority?
- Who is the target buyer persona?
- What is the typical sales cycle length?
- What competitive situations are most common?
- What objections need addressing?
Usage Examples
# Full sales enablement package
/sales-enablement --material-type all
# Specific material type
/sales-enablement --material-type battlecards
# Product-focused
/sales-enablement --material-type all --product-focus "Enterprise Plan"
# With strategic guidance
/sales-enablement "Example" --guidance "Your specific context here"
# Interactive mode
/sales-enablement "Example" --interactive
Success Criteria
- Content strategy aligned with sales needs
- Key materials created
- Competitive intelligence current
- Materials properly branded
- Content library organized
- Training documentation provided
- Sales team briefed
References
- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for sales messaging and positioning
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent sales content orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference