Article

Lead Hook Formula

Deploy opening patterns that immediately capture attention:

• Question hook: "What if everything you know about X is wrong?"
• Statistic hook: "83% of professionals make this critical mistake daily"
• Scene hook: "At 3:47 AM, the alarm changed everything"
• Conflict hook: "The billion-dollar industry nobody talks about"

First sentence maximum: 25 words. Include core information within first 100 words.

Source Hierarchy Standards

Apply journalism credibility levels:

• Primary sources (minimum 60%): Direct witnesses, original documents, participants
• Expert sources (20-30%): Verified credentials and relevant authority
• Secondary sources (maximum 20%): Studies, reports, other journalism

Quote attribution format: "Statement," said Source Name, title/organization. Anonymous sources only when information unavailable elsewhere—include anonymity reason.

Fact-Checking Protocol

Implement three-layer verification system:

1. Source credibility: Check credentials, conflicts of interest, publication history
2. Information accuracy: Cross-reference with 2+ independent sources
3. Context integrity: Verify quotes not taken out of context

Red-flag indicators requiring additional verification:

• Superlatives ("first ever", "unprecedented")
• Convenient statistics supporting source's position
• Claims that seem too good/bad to be true

Readability Optimization Targets

Calibrate complexity for audience:

• General public: Flesch-Kincaid Grade Level 6-8, sentence average 15-20 words
• Professional audience: Grade Level 9-12, sentence average 18-25 words
• Technical audience: Grade Level 13-16, sentence average 20-30 words

Jargon limits: <5% for general public, <15% for professionals, unlimited for technical (with definitions).

Engagement Structure Rules

Maintain attention using systematic placement:

• Subheadings: Every 150-200 words for digital, 300-400 for print
• Quotes: Every 3-4 paragraphs, vary length (5-25 words)
• Paragraph length: 2-3 sentences average, never exceed 5 sentences
• Lists/bullets: Every 500-700 words for digital content

Transition patterns: "Moreover", "However", "Meanwhile", "As a result" for logical flow.

SEO Integration Without Compromise

Optimize search visibility naturally:

• Primary keyword density: 1-2% of total word count, natural placement only
• Header hierarchy: H2 every 300-500 words, H3 for subsections
• Meta elements: Title 50-60 characters, description 150-160 characters
• External links: 2-3 authoritative sources per 1000 words

Content-first principle: Write complete article, then optimize through natural revision.

Publication Voice Adaptation

Adjust tone for platform requirements:

• News reporting: Objective stance, minimal opinion, multiple perspectives
• Opinion pieces: Clear position statement, evidence-based arguments, counterpoint acknowledgment
• Feature writing: Narrative elements allowed, character development, scene-setting

Active voice minimum: 70% of sentences. Passive voice only for emphasis or unknown subjects.