LinkedIn Content Creation Skill by Reepl

LinkedIn Content Creation via Reepl

Full LinkedIn content management through Reepl's MCP integration. Write posts in your authentic voice, schedule content, manage drafts, generate AI images, browse your saved content library, and maintain contacts -- all from your AI assistant.

Prerequisites

1. Reepl account -- sign up at reepl.io
2. MCP connection -- connect your account via OAuth (see Setup below)
3. Gemini API key (optional) -- required only for AI image generation, link at Settings > AI Models

Setup

# 1. Visit the OAuth page to connect your Reepl account
https://mcp.reepl.io/oauth/authorize

# 2. Log in with your Reepl credentials (Google or email)

# 3. Copy the API key shown after authorization

# 4. Configure the MCP server endpoint
https://mcp.reepl.io/mcp?key=YOUR_API_KEY

If you receive authentication errors at any point, re-authenticate at the URL above.

Available Tools (18 total)

Content Rules

All LinkedIn content MUST be plain text. Never use markdown formatting like bold, italic, or # headings. LinkedIn does not render markdown -- it will appear literally in the feed, looking AI-generated. Use line breaks, spacing, and natural punctuation for structure instead.

LinkedIn posts have a 3,000 character limit.

Tool Reference

1. Create Draft

Save a post idea for later editing or publishing.

{
  "content": "Just wrapped up a deep dive into how AI is reshaping B2B sales.\n\nHere are 3 things I learned...",
  "title": "AI in B2B Sales",
  "mediaUrls": ["https://example.com/image.jpg"]
}

2. Get Drafts

List and search your saved drafts.

{
  "search": "AI sales",
  "limit": 10
}

3. Update Draft

Edit an existing draft's content, title, or images.

{
  "draft_id": "abc-123",
  "content": "Updated post content here...",
  "title": "New Title"
}

4. Delete Draft

{
  "draft_id": "abc-123"
}

5. Publish to LinkedIn

Publish a post to LinkedIn immediately. This action is irreversible -- always confirm with the user before calling.

{
  "content": "Excited to share that we just hit 10,000 users on Reepl!\n\nBuilding in public has been one of the best decisions we made.\n\nHere's what I'd tell founders who are hesitant to share their journey...",
  "visibility": "PUBLIC"
}

6. Schedule Post

Queue a post for future publishing. Times are rounded to 15-minute intervals.

{
  "content": "Monday motivation: the best time to start was yesterday. The second best time is now.",
  "scheduledFor": "2026-02-17T08:00:00Z",
  "visibility": "PUBLIC"
}

Scheduling tips:

• Ask the user for their preferred time rather than picking one yourself.
• If they want suggestions, recommend varied slots: early morning (7-8 AM), lunch (12-1 PM), or end of day (5-6 PM) in their timezone.
• Avoid scheduling all posts at the same time -- spread them for better engagement.

7. Update Scheduled Post

Change the time, content, visibility, or images on a post that's already scheduled.

{
  "post_id": "post-456",
  "scheduledFor": "2026-02-18T12:30:00Z",
  "content": "Updated content for the scheduled post..."
}

8. Get Published Posts

View the user's published LinkedIn posts.

{
  "limit": 10
}

9. Get Scheduled Posts

View posts currently queued for future publishing.

{
  "limit": 10
}

10. Get User Profile

Returns the user's name, email, and LinkedIn URL. No parameters required.

11. Get Voice Profile

Read the user's voice profile -- writing style patterns learned from their published posts. No parameters required.

Returns:

• userInstructions -- guidelines the user has set (topics to avoid/emphasize, brand keywords, custom rules, writing samples)
• generatedProfile -- LLM-learned patterns (tone dimensions, vocabulary preferences, hook styles, structure patterns, anti-patterns)
• allowAutoUpdate -- whether the generated profile can be updated automatically
• isActive -- whether the voice profile is active

Always read the voice profile before generating content. This is the key to writing posts that sound like the user, not like an AI.

12. Update Voice Profile

Update the voice profile with newly learned patterns after analyzing the user's posts.

{
  "generatedProfile": {
    "schema_version": "1.0",
    "tone": { "primary": "conversational-authoritative" },
    "vocabulary": { "signature_phrases": ["here's the thing", "let me break this down"] },
    "structure": { "hook_patterns": [{ "type": "bold-statement" }, { "type": "question" }] },
    "anti_patterns": { "never_do": ["use corporate jargon", "start with 'I'm excited to announce'"] }
  }
}

Important: Before updating generatedProfile, always check that allowAutoUpdate is true. If the user has locked their profile, do not update it.

13. Get Contacts

Browse saved LinkedIn contacts and profiles.

{
  "search": "product manager",
  "limit": 20
}

14. Get Lists

Browse the user's contact lists (curated groups of contacts).

{
  "search": "leads",
  "limit": 10
}

15. Get Collections

Browse saved post collections (groups of bookmarked LinkedIn posts).

{
  "search": "inspiration",
  "limit": 10
}

16. Get Saved Posts

Read posts from a specific collection. Use get_collections first to find the collection ID.

{
  "collectionID": "col-789",
  "search": "storytelling",
  "limit": 10
}

17. Get Templates

Browse post templates and content ideas saved in the user's library.

{
  "search": "product launch",
  "limit": 10
}

18. Generate Image

Generate an AI image for a LinkedIn post using Google Gemini. Requires the user to have linked their Gemini API key in Reepl settings.

{
  "style": "infographic",
  "postContent": "3 ways AI is changing B2B sales in 2026..."
}

Available styles:

Always show the generated image to the user for approval before publishing. Pass the returned URL as mediaUrls when calling publish_to_linkedin or schedule_post.

Common Patterns

Pattern 1: Write a Post in the User's Voice

1. get_voice_profile          -- read their writing style
2. Ask user for topic          -- what do they want to write about?
3. Write draft (plain text!)   -- match their tone, hooks, vocabulary
4. Show draft, get feedback    -- iterate until they're happy
5. create_draft OR publish     -- save or go live

Pattern 2: Schedule a Week of Content

1. get_voice_profile           -- read writing style
2. get_templates               -- browse content ideas
3. get_saved_posts             -- browse inspiration from collections
4. Write 3-5 posts             -- vary topics, hooks, formats
5. schedule_post (x5)          -- spread across Mon-Fri at varied times

Pattern 3: Repurpose Saved Content

1. get_collections             -- find the right collection
2. get_saved_posts             -- browse posts in it
3. Pick a post, rewrite it     -- new angle, user's voice
4. create_draft or publish     -- save or go live

Pattern 4: Post with AI-Generated Image

1. Write the post content first
2. generate_image              -- use post content as context
3. Show the image to user      -- get approval
4. publish_to_linkedin         -- pass image URL in mediaUrls

Pattern 5: Analyze and Update Voice Profile

1. get_published_posts         -- fetch recent posts (limit: 20)
2. Analyze patterns            -- tone, hooks, vocabulary, structure
3. get_voice_profile           -- check if allowAutoUpdate is true
4. update_voice_profile        -- save learned patterns to generatedProfile

Error Handling

Best Practices

1. Always read the voice profile first. Before writing any content, call get_voice_profile to understand the user's writing style. Posts should sound like them, not like an AI.
2. Plain text only. Never use markdown in post content. No **bold**, no *italic*, no # headings. LinkedIn renders these literally.
3. Confirm before publishing. Always show the final content and get explicit confirmation before calling publish_to_linkedin or schedule_post. These affect the user's real LinkedIn profile.
4. Vary scheduling times. Don't default to 9 AM for every post. Ask the user, or suggest varied slots across mornings, lunch, and end of day.
5. Never fabricate data. Don't invent engagement metrics, analytics, or post performance numbers. Only report what the API returns.
6. Respect voice profile locks. If allowAutoUpdate is false, do not modify generatedProfile. The user has intentionally locked their voice profile.
7. Use the library. Before writing from scratch, check templates and saved posts for inspiration. The user has curated these for a reason.

See Also

• Reepl -- AI-powered LinkedIn content management platform
• Reepl Help Center -- Documentation and guides
• MCP Setup Guide -- Connect your Reepl account to Claude
• Reepl Chrome Extension -- AI writing assistant for LinkedIn