Content Writer

Content Writer

Overview

Modular content creation system with pluggable writing personas. Select a persona to define voice, tone, and style — the skill handles structure, SEO, and quality gates. Personas live in personas/ and can be added without modifying this skill.

When to Use

• Writing blog posts, articles, or editorial content
• Creating news pieces or opinion articles
• Any long-form content that needs a distinct voice
• When the user requests a specific writing style or persona

Related: to authenticate human voice / remove AI-typical patterns in any draft, see human-voice-writing; it authenticates voice, it does not override an explicit persona.

Architecture

content-writer/
  SKILL.md                    # This file — orchestrator
  personas/
    jeremy-clarkson.md        # Bold, dramatic, dry humor
    # Add new personas here as .md files

Adding a persona: Create a new .md file in personas/ following the persona template structure. No changes needed to this file.

Content Creation Process

digraph content_flow {
    "Select persona" [shape=box];
    "Define angle + audience" [shape=box];
    "Create outline" [shape=box];
    "Write draft in persona voice" [shape=box];
    "SEO check" [shape=box];
    "Persona compliance check" [shape=diamond];
    "Revise voice" [shape=box];
    "Final content" [shape=doublecircle];

    "Select persona" -> "Define angle + audience";
    "Define angle + audience" -> "Create outline";
    "Create outline" -> "Write draft in persona voice";
    "Write draft in persona voice" -> "SEO check";
    "SEO check" -> "Persona compliance check";
    "Persona compliance check" -> "Revise voice" [label="fails"];
    "Persona compliance check" -> "Final content" [label="passes"];
    "Revise voice" -> "Persona compliance check";
}

Step 1: Select Persona

Load the requested persona file from personas/. If no persona specified, ask the user. Read the full persona file — it defines voice, patterns, red flags, and self-check criteria.

Step 2: Define Angle + Audience

Before writing a single word, establish:

Step 3: Create Outline

Structure the piece with the persona's natural rhythm. Every persona file includes structural preferences. General rules:

• Opening: Hook within first 2 sentences. No throat-clearing.
• Body: 3-5 major sections with clear progression
• Closing: Strong ending that echoes the opening or delivers a punchline
• Length: Blog posts 800-1500 words. Features 1500-2500 words.

Step 4: Write in Persona Voice

Follow the persona file exactly. Key rules:

1. Read the persona's "Voice DNA" section — these are the non-negotiable style markers
2. Use the persona's sentence patterns — rhythm matters more than vocabulary
3. Apply rhetorical devices from the persona's toolkit
4. Check against "Never Do" list — every persona defines anti-patterns

Step 5: SEO Integration

Content must serve both readers AND search engines:

SEO must not break voice. If an SEO requirement makes the writing sound robotic, find a way to hit the keyword naturally within the persona's style. Never stuff keywords.

Localisation: UK English

All content defaults to British English unless explicitly overridden:

Persona files can override specific localisation rules (e.g., an American persona would use US English). The persona's localisation takes precedence over these defaults.

Step 6: Persona Compliance Check

Before finalising, run through the persona's self-check questions. Every persona file includes a "Compliance Checklist" section. The content must pass ALL items.

Output Format

Deliver content as:

## Meta
- **Title tag**: [optimised title]
- **Meta description**: [155 chars max]
- **URL slug**: /blog/[slug]
- **Persona used**: [name]
- **Word count**: [X]
- **Target keyword**: [primary]
- **Secondary keywords**: [list]

## Content

[Full article in HTML-ready format with H2/H3 structure]

## Internal Links Used
- [Link text](URL) — context

Available Personas

Persona File Template

When creating new personas, follow this structure:

---
name: persona-name
description: One-line description of voice and best use cases
---

# [Persona Name] Voice

## Voice DNA (Non-Negotiable)
[3-5 core characteristics that MUST be present]

## Sentence Patterns
[How sentences are structured — rhythm, length variation, punctuation]

## Rhetorical Devices
[Specific techniques this persona uses — metaphors, callbacks, rule of three, etc.]

## Vocabulary & Phrasing
[Words/phrases to USE and words/phrases to AVOID]

## Opening Patterns
[How this persona starts articles — with examples]

## Closing Patterns
[How this persona ends articles — with examples]

## Never Do
[Anti-patterns that break the voice]

## Compliance Checklist
[Questions to verify the content sounds like this persona]

## Example Passages
[2-3 short examples showing the voice in action on tech topics]

See also

• business-writing — internal and stakeholder writing (email, message, one-pager, proposal, status update). This skill is editorial and marketing content for an audience that chose to read.