Article Plan

Plan an evergreen article about: $ARGUMENTS

$ARGUMENTS should be a topic, concept, or keyword (e.g., "APEST", "incarnational mission", "what is Apostolic Genius"). If none given, ask what article to plan.

What This Skill Produces

A complete article brief that can be handed directly to article-author. It covers:

1. Pillar assignment and article tier
2. Primary keyword + semantic variants
3. Full section outline with H2/H3 structure
4. Target word count
5. Corpus references to pull (which books, which chapters)
6. Internal link targets (pathways, courses, related articles)
7. CTA target
8. Meta title + description
9. URL slug
10. Competitor landscape notes

Step 1 — Assign to a Pillar

Every article lives in exactly one of Alan's six content pillars. Assign based on the primary concept being explored:

Then assign an article tier:

Rule: Each pillar should have exactly one Tier 1 pillar page. Cluster articles link up to it. Long-tail articles link up to cluster articles.

Step 2 — Keyword Strategy

Primary keyword: The exact phrase a pastor, leader, or theologian would type into Google or ask an AI.

• Should be 2–5 words
• Should reflect real search intent (informational or definitional)
• Examples: "what is APEST", "apostolic genius meaning", "incarnational mission church"

Semantic variants (3–5): Related phrases that should appear naturally in the article body.

• Synonyms, related frameworks, question variants
• Examples for APEST: "five-fold ministry", "Ephesians 4 gifts", "APEST framework", "5Q ministry", "apostolic prophetic evangelistic shepherding teaching"

GEO-priority terms: Phrases AI systems are likely to be asked. Include these in the Definition Anchor section specifically.

• Usually the most literal "what is X" form
• Include Alan's name + the concept: "Alan Hirsch APEST", "Alan Hirsch mDNA" — entity disambiguation for AI citation

Step 3 — Section Outline

Generate a complete H2/H3 outline. H2s are the major sections; H3s are sub-facets within them. Headlines should mirror real search queries where possible.

Mandatory sections (all articles):

1. [Opening/Hero] — No heading. Question, reframe, or tension. Primary keyword in first 100 words.
2. What Is [Term]? ← H2 — GEO-optimized definition anchor
3. Why This Matters / The Problem ← H2 — stakes, diagnosis, historical parallel
4. [Core Teaching — 2–3 H2s] — Main framework content, H3s within each
5. Common Misunderstandings About [Term] ← H2 — 2–3 H3s (high GEO value)
6. [Biblical Foundation] ← H2 — scripture woven into argument (can merge with core teaching for Tier 3)
7. What This Means in Practice ← H2 — application, earned after theology
8. [How This Connects] ← H2 — optional for cluster; required for pillar pages
9. [CTA section] ← No heading or soft H2 — formation invitation

For the Core Teaching H2s: Write them as questions or strong declarative statements that would appear in "People Also Ask" results. Each H2 is a distinct facet of the concept, not just a continuation.

FAQ section (optional but high GEO value): 3–5 Q&A pairs at the end. These are what AI systems pull verbatim.

Step 4 — Corpus References

Based on the pillar and topic, identify which books and chapters to pull from. Reference the corpus map:

List the 3–6 specific chapters most likely to contain what's needed. The article-corpus skill will retrieve the actual passages.

Step 5 — Internal Link Targets

Check for existing content to link to. Search:

• src/app/(public)/ for existing page routes
• Pathways: look for pathway pages related to this pillar
• Courses: look for course slugs in the same pillar
• Related articles: other articles in the same cluster

Minimum internal links per article:

• Tier 1 (Pillar Page): 5–8 internal links (to cluster articles, pathways, courses)
• Tier 2 (Cluster): 3–5 internal links (up to pillar page, sideways to related clusters, forward to pathway/course)
• Tier 3 (Long-tail): 3–4 internal links (up to cluster, forward to pathway)

Step 6 — CTA Target

Every article has exactly one primary CTA. Priority order:

1. If a pathway exists for this pillar/topic → link to the pathway (lower friction)
2. If no pathway but a course exists → link to the course
3. If neither → note that a pathway needs to be created before this article publishes

Step 7 — Meta and URL

URL slug rules:

• Short, keyword-anchored, no stop words
• Lead with the keyword: /what-is-apest, /apostolic-genius, /incarnational-mission
• All lowercase, hyphens, no underscores
• Max 5 words

Meta title (50–60 chars):

• Lead with keyword
• End with — Alan Hirsch or | AlanHirsch.com
• Example: What Is APEST? The 5Q Framework — Alan Hirsch

Meta description (140–160 chars):

• Include primary keyword
• Contain a question or tension (drives CTR)
• Preview the value ("Discover how...", "Learn why...", "Explore Alan's...")

Output Format

Return the complete article brief as:

Article Brief: [Working Title]

Pillar: [one of the six] Tier: [1 / 2 / 3] Primary keyword: [exact phrase] Semantic variants: [3–5 phrases] Target word count: [range] URL slug: /[slug] Meta title: [50–60 chars] Meta description: [140–160 chars]

Section Outline

[Opening — no heading] Reframe or tension: [brief note on the opening approach]

H2: What Is [Term]? Definition anchor — GEO-optimized, ~[word count] words

H2: [Stakes/Problem heading] [Note on approach — Diagnosis/Historical Parallel]

• H3: [specific sub-point]
• H3: [specific sub-point]

H2: [Core Teaching 1] [Note on what this covers]

• H3: [sub-facet]
• H3: [sub-facet]

H2: [Core Teaching 2] (if needed)

• H3: [sub-facet]

H2: Common Misunderstandings About [Term]

• H3: [Misunderstanding 1]
• H3: [Misunderstanding 2]
• H3: [Misunderstanding 3]

H2: [Biblical Foundation or integrated into core]

H2: What This Means in Practice

[CTA section]

FAQ (optional, 3–5 Q&A pairs)

Corpus References

Books to pull from (run article-corpus for passages):

• [Book slug] — chapters [list]: [reason]
• [Book slug] — chapters [list]: [reason]

Internal Link Targets

• [page/pathway/course title] — [/route] — link in [section]
• [page/pathway/course title] — [/route] — link in [section]

CTA target: [pathway or course name] — [/route]

Notes for Writer

[Any strategic notes: tone considerations, angle differentiation from competitors, specific stories to include, known Alan quotes to feature, warnings about what to avoid]