Asset Brand Check

Audit image assets against brand guidelines: $ARGUMENTS

$ARGUMENTS should include:

• Path(s) to the image(s) to audit (file or directory)
• Optionally: specific brand concerns to check
• Optionally: the intended use context (hero, OG card, course cover, etc.)
• Empty — ask the user for the image path

Before Starting

1. Read src/lib/config/tenant.config.ts to understand brand identity
2. Read src/app/globals.css to understand the design token palette
3. Read tailwind.config.ts for font and color configuration
4. Load the image(s) to audit

Brand Guidelines — Alan Hirsch Platform

Color Palette

Approved Colors

Color Affinities (preferred in generated images)

• Terracotta: #C75B39 range
• Amber/Gold: #D4A84B range
• Sage: #87A878 range
• Cream: #FAF5E4 range
• Warm Charcoal: #2C2C2C to #3D3D3D
• Warm Grey: #8B8680 range

Color Violations (flag these)

• ❌ Pure black (#000000) backgrounds
• ❌ Cold/corporate blues (#0066CC, #1a73e8)
• ❌ Neon or high-saturation colors
• ❌ Pure white (#FFFFFF) as dominant background (should be warm cream)
• ❌ Cool greys without warm undertones
• ❌ Gradient rainbow / multi-colored effects

Tone & Mood

Approved Qualities

• ✅ Warm, inviting, relational
• ✅ Scholarly but accessible
• ✅ Missional, communal, formational
• ✅ Grounded, authentic, practical
• ✅ Contemplative, thoughtful depth

Tone Violations (flag these)

• ❌ Corporate, sterile, clinical
• ❌ Stock-photo generic (perfectly posed business people)
• ❌ Overly polished / artificial perfection
• ❌ Dark, edgy, aggressive
• ❌ Playful / cartoonish (unless specifically for a casual context)
• ❌ Tech-bro / startup aesthetic

Typography in Images

Approved Styles

• Serif fonts for titles/quotes (Playfair Display, Merriweather family)
• Clean sans-serif for body/labels (Inter, Open Sans family)
• Condensed sans-serif for impact (Oswald family)

Typography Violations

• ❌ Comic Sans, papyrus, or novelty fonts
• ❌ All-caps body text (all-caps OK for short labels/badges)
• ❌ Text with insufficient contrast (< 4.5:1 ratio)
• ❌ Text without clear hierarchy (all same size/weight)
• ❌ Decorative/script fonts for body text

Visual Motifs

On-Brand Motifs

• Open books, journals, handwritten notes
• Community gatherings, small groups, circles
• Urban neighborhoods, streets, doorways
• Maps, pathways, compass imagery
• Natural textures: wood, linen, paper, stone
• Shared meals, bread, table settings
• Seeds, seedlings, growth imagery

Off-Brand Motifs

• ❌ Corporate offices, boardrooms
• ❌ Solo individuals on pedestals/stages (unless teaching context)
• ❌ Technology/screens as the central subject
• ❌ Military/conquest imagery
• ❌ Luxury/wealth signaling

Audit Checklist

For each image, evaluate against these dimensions:

1. Color Palette Alignment (Weight: HIGH)

• Dominant colors match brand palette (warm earth tones)
• No cold/corporate colors dominating
• No neon or oversaturated elements
• Dark mode assets use warm darks, not pure black

2. Tone & Mood (Weight: HIGH)

• Feels warm and inviting
• Scholarly but not cold
• Communal/relational, not individualistic
• Authentic, not stock-photo generic

3. Typography (Weight: MEDIUM — only if text present)

• Font styles match brand family
• Text hierarchy is clear
• Contrast meets WCAG AA (4.5:1)
• No novelty or inappropriate fonts

4. Composition & Quality (Weight: MEDIUM)

• Appropriate aspect ratio for intended use
• No AI artifacts (extra fingers, distorted text, etc.)
• Resolution sufficient for intended display size
• Composition supports content placement (negative space for text overlays)

5. Visual Motifs (Weight: LOW)

• Imagery aligns with brand motifs
• No off-brand subject matter
• Cultural sensitivity appropriate

Execution

Step 1 — Load Images

Read each image file using the Read tool (supports PNG, JPG, WebP).

Step 2 — Visual Analysis

For each image, analyze against all 5 dimensions. Use your multimodal understanding to assess:

• Dominant colors and their warmth/coolness
• Overall mood and tone
• Text legibility and style (if present)
• Composition quality
• Subject matter appropriateness

Step 3 — Score and Report

Output Format

## Brand Audit Report

### Image: public/images/generated/hero/mdna.png
### Intended Use: Hero image for course detail page

### Scores
| Dimension | Score | Status |
|-----------|-------|--------|
| Color Palette | 9/10 | ✅ Pass |
| Tone & Mood | 8/10 | ✅ Pass |
| Typography | 7/10 | ⚠️ Minor issues |
| Composition | 9/10 | ✅ Pass |
| Visual Motifs | 10/10 | ✅ Pass |

### Overall: ✅ APPROVED (43/50)

### Details

#### Color Palette (9/10) ✅
- Dominant warm amber and terracotta tones — on brand
- Background gradient uses cream to warm gold — excellent
- Minor: small area of slightly cool grey in shadow region

#### Tone & Mood (8/10) ✅
- Warm, scholarly feel — matches brand
- Community gathering scene feels authentic
- Minor: lighting slightly dramatic for a platform that values accessibility

#### Typography (7/10) ⚠️
- Title text uses appropriate serif font
- Subtitle contrast is borderline (estimated 3.8:1) — recommend darkening text or adding overlay
- ACTION: Increase subtitle text contrast

#### Composition (9/10) ✅
- Good negative space for text overlay on the right
- Subject placement follows rule of thirds
- Resolution sufficient for hero display (2048px)

#### Visual Motifs (10/10) ✅
- Small group gathered around a table — perfect brand alignment
- Books and journals visible — on-brand scholarly motif
- Natural lighting through windows — warm, authentic

### Recommended Refinements
1. **Increase subtitle contrast** — darken text or add semi-transparent overlay
   → Use `/asset-edit` with: "Darken the subtitle text to improve contrast against the background"
2. **Slightly warm the shadow areas** — shift cool grey shadows toward warm grey
   → Use `/asset-edit` with: "Warm up the shadow areas, shifting from cool grey toward warm brown-grey"

### Verdict
Image is ready for use with minor text contrast adjustment recommended.

Batch Audit

When auditing a directory of images (e.g., a full series), provide:

1. Individual audit for each image
2. Cross-image consistency check:
   • Are all images using the same color palette?
   • Is the lighting direction consistent?
   • Is the composition template consistent?
   • Are there outliers that break the visual rhythm?
3. Summary table with pass/fail for each image

Scoring Guide

Threshold for approval: 35/50 overall, with no single dimension below 5/10.