Tam Discover

TAM Discovery: Find New Movement Leader Candidates

Discover new candidates for the Movemental Total Addressable Market of movement leaders.

Invocation

/tam-discover $ARGUMENTS

Arguments:

• A domain, search focus, or specific directive. Examples:
  • /tam-discover soul care / psychology — search a specific domain
  • /tam-discover network: Exponential Conference 2024-2025 speakers — mine a specific network
  • /tam-discover content: "household discipleship" practitioners — content-based keyword search
  • /tam-discover emerging voices under 40 — search with a lens
  • /tam-discover (no args) — run a full sweep across all domains

Before Starting

1. Read the master list at intelligence/leader-research/tam-search/01-MASTER-RANKED-LIST.md to know all 156 existing candidates
2. Read the rubric at intelligence/leader-research/tam-search/03-RUBRIC.md for the Seven Gates and scoring criteria
3. Read the search plan at intelligence/leader-research/tam-search/04-SEARCH-PLAN.md for existing query strategies
4. Read the content search strategy at intelligence/leader-research/tam-search/05-CONTENT-SEARCH-STRATEGY.md for keyword clusters and domain-specific searches

Phase 1: Determine Search Strategy

Based on the arguments, select one or more search approaches:

A) Network-Based Search

Mine specific networks, conferences, publishers, and co-author chains:

• Conference speaker lists (Exponential, Missio Alliance, Q Ideas, Justice Conference, Inhabit)
• Publisher catalogs (IVP, Baker, Zondervan, Brazos Press, Cascade)
• Organization leadership (Forge, 100 Movements, V3, NewThing, 3DM, Saturate, Send Network)
• Co-author/endorsement chains from existing top-tier candidates
• Seminary faculty lists (Fuller, Asbury, Northern, Wheaton, Regent, George Fox)
• Podcast guest networks (The Carey Nieuwhof Leadership Podcast, The Phil Vischer Podcast, Nomad Podcast, Homebrewed Christianity, The Liturgists)

B) Content-Based Search

Search for movemental DNA through content signals rather than network connections:

• Use the keyword clusters from 05-CONTENT-SEARCH-STRATEGY.md
• Search for books, articles, Substack, podcasts with movemental vocabulary
• Key signals: multiplication, incarnational, kingdom, decentralized, everyday, practice/rhythms, communitas, prophetic, transformation
• Domain-specific searches: psychology/soul care, technology/culture, worship/liturgy, family/parenting, leadership/organization, justice/urban

C) International Search

Find movement leaders outside US/anglophone networks:

• Search by region: Latin America, Sub-Saharan Africa, East Asia, South/Southeast Asia, Europe, Middle East/North Africa
• Search for English-language content by international practitioners
• Look for translated works, global conference speakers, international network nodes
• Use /tam-international skill for deeper international focus

Phase 2: Execute Searches

For each search:

1. Run the query using WebSearch
2. Extract candidate names from results
3. Deduplicate against the master list (check all 156 names)
4. For each new name, capture:

Phase 3: Initial Gate Check

For each new candidate, quickly assess the Seven Gates of Credibility:

1. Embodied Practice (10+ years) — Not just theory
2. Multiplication Evidence — Created multipliers who create multipliers
3. Movement Over Institution — Catalyzes organic spread
4. Prophetic Edge — Challenges status quo
5. Credibility Through Suffering — Cost paid (bonus, not required)
6. Theological Depth — Even if implicit
7. Network Coherence (Scenius Test) — Enhances, doesn't dilute

Mark each gate: PASS / FAIL / UNCLEAR (needs research)

Phase 4: Document Results

For each new candidate found:

Add them to the master list at intelligence/leader-research/tam-search/01-MASTER-RANKED-LIST.md:

• If scored: place in the scored section at the correct rank position
• If not yet scored: add to an "UNSCORED — NEEDS EVALUATION" section at the bottom

Create a search log entry:

Append to or create intelligence/leader-research/tam-search/06-SEARCH-LOG.md:

## [Date] — [Search Focus]

**Strategy**: Network / Content / International
**Queries run**: [list]
**New candidates found**: [count]
**Names**: [list with domains]
**Notes**: [observations about gaps, clusters, surprises]

Phase 5: Summary Report

Output a summary including:

1. New candidates found (count and names)
2. Domains represented (where they cluster)
3. Gate assessment highlights (strongest new finds)
4. Gaps identified (domains or demographics still underrepresented)
5. Recommended next steps (deeper research, scoring, network mapping)

Key Rules

1. Never fabricate candidates. Every name must come from a live web search or documented source.
2. Always deduplicate against the full master list before adding.
3. Log every search query — reproducibility matters.
4. Critical distinction: We seek writers who ARE movemental (embody transformation, multiplication, credibility through practice), not just those who WRITE ABOUT movements. 10% are apostolic articulators; 90% are domain practitioners with movemental DNA.
5. Bias toward hidden gems — the most valuable discoveries are people NOT already in the network's echo chamber.
6. International candidates are high priority — the movement is global; the list should reflect that.
7. Do not score candidates in this skill — use /tam-score for full rubric evaluation.
8. Preserve existing data — never overwrite or remove existing entries in the master list.