TAM Profile (Fit Scoring)
This skill produces a consulting-style fit assessment for a movement leader against the Movemental platform. It is intentionally narrow: a Fit Score, a NOTs assessment, and an opportunity ladder.
For the canonical research artifact, use movement-leader-substrate. That skill writes {SLUG}_RESEARCH_COLLATED.md — the machine-readable corpus consumed by downstream systems. This skill (tam-profile) is a separate deliverable used for prioritizing outreach, not for substrate.
Invocation
/tam-profile $ARGUMENTS
$ARGUMENTS: a leader's full name. Examples: Mark Sayers, Danielle Strickland, Steve Addison.
Output
A single file: docs/movement_leader_research/{slug}/tam-profile.md.
Required sections only — keep this tight, no padding:
# {Name} — TAM Profile (Fit Assessment)
**Date:** YYYY-MM-DD
**Movemental Fit Score:** X/10
**Fit Verdict:** Full Fit / Content-No-Movement / Affinity / Not Fit
## Three Recognitions
- **Movement Leader:** [yes/no + 1-line evidence]
- **mDNA Aligned:** [yes/no + 1-line evidence]
- **Content Creator:** [yes/no + 1-line evidence]
## NOTs Assessment
- [ ] Content is NOT translated / multilingual
- [ ] Content is NOT structured or repurposed across formats
- [ ] Content is NOT interconnected (books, courses, articles live in silos)
- [ ] Content is NOT owned / unified under one platform
- [ ] Content is NOT legible to AI systems
- [ ] Content is NOT optimized for discoverability (SEO/GEO)
- [ ] Content is NOT connected to an AI agent that reflects their voice
## Opportunity Ladder (top 5)
1. ...
2. ...
## Fit Score Justification
[2–3 sentences explaining the score based on theological alignment, content volume, audience size, revenue potential, network value, and gap severity.]
## Calibration Note
- Alan Hirsch = 8.6/10 (anchor)
- 9+ is exceptional, requires strong evidence
Process
- Check for substrate first. If
docs/movement_leader_research/{slug}/{SLUG}_RESEARCH_COLLATED.md exists, read it — everything you need for scoring is already there. Do not re-research.
- If no substrate exists, call
movement-leader-substrate first. Substrate is the prerequisite, not a parallel artifact.
- Compute the Fit Score from substrate data using the rubric below. Do not invent new facts.
- Write only the deliverable above. No identity tables, no bibliographies, no frameworks. Those belong to the substrate.
Fit Score Rubric (1–10)
| Dimension |
Weight |
What to evaluate |
| Theological alignment with mDNA |
25% |
Substrate: Theological positioning + Distinctive claims |
| Content volume and quality |
20% |
Substrate: Bibliography count, Reach metrics |
| Audience size and engagement |
20% |
Substrate: Reach metrics |
| Revenue potential |
15% |
Substrate: Distribution inventory |
| Network contribution value |
10% |
Substrate: Network graph, Intellectual genealogy |
| Gap severity (how much Movemental solves) |
10% |
NOTs assessment + Distribution inventory gaps |
What this skill does NOT produce
These belong elsewhere — do not duplicate them here:
| Don't produce |
Where it belongs |
| Identity table, biography, disambiguation, timeline, frameworks, bibliography, voice fingerprint, intellectual genealogy, network graph |
movement-leader-substrate |
| Logo strip data, logo URLs, logo quality |
affiliation-scrape |
| Voice agent design |
voice-designer |
| Welcome letter |
movemental-welcome-letter |
| Committed-voice front matter |
movemental-committed-voice-bio |
Key rules
- Substrate is the source. All scoring inputs come from the substrate. If a fact is missing from the substrate, add it to the substrate first — do not record it here.
- One file output.
tam-profile.md only. No multi-file dossier from this skill.
- No fabrication. Every score component must trace to a substrate row.
- Calibrate against Alan Hirsch (8.6). A 9+ rating must beat Hirsch on a documentable dimension.
1---2name: tam-profile3description: Score a movement leader's fit with the Movemental platform — a consulting deliverable (Fit Score 1–10, NOTs assessment, opportunity ladder). Distinct from the substrate. For the canonical research artifact, use `movement-leader-substrate`.4---56# TAM Profile (Fit Scoring)78This skill produces a **consulting-style fit assessment** for a movement leader against the Movemental platform. It is intentionally narrow: a Fit Score, a NOTs assessment, and an opportunity ladder.910> **For the canonical research artifact, use [`movement-leader-substrate`](../movement-leader-substrate/SKILL.md).** That skill writes `{SLUG}_RESEARCH_COLLATED.md` — the machine-readable corpus consumed by downstream systems. This skill (`tam-profile`) is a separate deliverable used for prioritizing outreach, not for substrate.1112## Invocation1314```15/tam-profile $ARGUMENTS16```1718`$ARGUMENTS`: a leader's full name. Examples: `Mark Sayers`, `Danielle Strickland`, `Steve Addison`.1920## Output2122A single file: `docs/movement_leader_research/{slug}/tam-profile.md`.2324Required sections only — keep this tight, no padding:2526```markdown27# {Name} — TAM Profile (Fit Assessment)2829**Date:** YYYY-MM-DD30**Movemental Fit Score:** X/1031**Fit Verdict:** Full Fit / Content-No-Movement / Affinity / Not Fit3233## Three Recognitions34- **Movement Leader:** [yes/no + 1-line evidence]35- **mDNA Aligned:** [yes/no + 1-line evidence]36- **Content Creator:** [yes/no + 1-line evidence]3738## NOTs Assessment39- [ ] Content is NOT translated / multilingual40- [ ] Content is NOT structured or repurposed across formats41- [ ] Content is NOT interconnected (books, courses, articles live in silos)42- [ ] Content is NOT owned / unified under one platform43- [ ] Content is NOT legible to AI systems44- [ ] Content is NOT optimized for discoverability (SEO/GEO)45- [ ] Content is NOT connected to an AI agent that reflects their voice4647## Opportunity Ladder (top 5)481. ...492. ...5051## Fit Score Justification52[2–3 sentences explaining the score based on theological alignment, content volume, audience size, revenue potential, network value, and gap severity.]5354## Calibration Note55- Alan Hirsch = 8.6/10 (anchor)56- 9+ is exceptional, requires strong evidence57```5859## Process60611. **Check for substrate first.** If `docs/movement_leader_research/{slug}/{SLUG}_RESEARCH_COLLATED.md` exists, read it — everything you need for scoring is already there. Do not re-research.622. **If no substrate exists**, call `movement-leader-substrate` first. Substrate is the prerequisite, not a parallel artifact.633. **Compute the Fit Score** from substrate data using the rubric below. Do not invent new facts.644. **Write only the deliverable above.** No identity tables, no bibliographies, no frameworks. Those belong to the substrate.6566## Fit Score Rubric (1–10)6768| Dimension | Weight | What to evaluate |69|-----------|--------|-------------------|70| Theological alignment with mDNA | 25% | Substrate: Theological positioning + Distinctive claims |71| Content volume and quality | 20% | Substrate: Bibliography count, Reach metrics |72| Audience size and engagement | 20% | Substrate: Reach metrics |73| Revenue potential | 15% | Substrate: Distribution inventory |74| Network contribution value | 10% | Substrate: Network graph, Intellectual genealogy |75| Gap severity (how much Movemental solves) | 10% | NOTs assessment + Distribution inventory gaps |7677## What this skill does NOT produce7879These belong elsewhere — do not duplicate them here:8081| Don't produce | Where it belongs |82|---------------|-------------------|83| Identity table, biography, disambiguation, timeline, frameworks, bibliography, voice fingerprint, intellectual genealogy, network graph | `movement-leader-substrate` |84| Logo strip data, logo URLs, logo quality | `affiliation-scrape` |85| Voice agent design | `voice-designer` |86| Welcome letter | `movemental-welcome-letter` |87| Committed-voice front matter | `movemental-committed-voice-bio` |8889## Key rules90911. **Substrate is the source.** All scoring inputs come from the substrate. If a fact is missing from the substrate, add it to the substrate first — do not record it here.922. **One file output.** `tam-profile.md` only. No multi-file dossier from this skill.933. **No fabrication.** Every score component must trace to a substrate row.944. **Calibrate against Alan Hirsch (8.6).** A 9+ rating must beat Hirsch on a documentable dimension.
JoshuaShepherd