mica-marketing-self-audit
A pragmatic, operator-grade pre-flight checklist for European crypto marketers shipping acquisition copy, paid ads, landing pages, influencer briefs, and stablecoin creative under MiCA.
When to activate
Activate this skill whenever the user:
- Asks you to review a crypto marketing asset for MiCA compliance.
- Pastes draft ad copy, a landing page, an influencer brief, an email, a push notification, an earn/staking promo, or a stablecoin creative targeted at EU users.
- Asks "is this MiCA-safe?", "would this pass MiCA?", or similar.
- Is planning a European crypto campaign and wants a pre-ship gate.
How to use
Walk the asset through all 40 rules in references/mica-marketing-self-audit.md. For each rule, return one of:
- PASS — the asset clearly complies with this rule.
- FAIL — the asset clearly violates this rule, with a specific quote from the asset and a concrete rewrite.
- N/A — the rule does not apply to this asset type (e.g. video-specific rules on a static image ad).
Output format
Return a structured audit in this exact shape:
ASSET SUMMARY
Type: [static ad / landing page / influencer brief / email / push / video / earn promo / stablecoin creative]
Target market: [country or EU-wide]
Asset type-specific risks: [one line]
AUDIT
Rule 1: [PASS / FAIL / N/A] — [one-line reasoning]
Rule 2: ...
...
Rule 40: ...
FAIL COUNT: [N]
TOP 3 FAILURES TO FIX BEFORE SHIPPING
1. Rule [X]: [the problem, the specific quote, the concrete rewrite]
2. ...
3. ...
ESCALATION
[Escalate to legal: yes / no. If yes: which rules, and why.]
Escalation rule
- 0–3 fails: safe to ship after the three fixes.
- 4+ fails: escalate to legal before shipping. Do not attempt to fix this asset in one iteration; rewrite from scratch.
Important constraints
- This is a marketing operator's self-audit, not legal advice.
- When in doubt on a specific rule, flag it and ask the user to cross-check with their in-house counsel, the relevant national competent authority (AMF, BaFin, CSSF, CNMV, etc.), and the latest ESMA guidance.
- Do not soften or rewrite the rules themselves based on user preference. If the user asks to skip a rule, decline and explain why the rule exists.
The 40 rules and the full reasoning are in the reference file: references/mica-marketing-self-audit.md.
1---2name: mica-marketing-self-audit3description: 40-rule operator-grade pre-flight checklist for MiCA-compliant crypto marketing. Use when reviewing a draft crypto ad, landing page, influencer brief, paid social creative, email, push notification, earn/staking promo, or stablecoin creative before it ships to any EU market. Runs a structured pass/fail audit per rule with rewrite suggestions. Does NOT replace legal review — escalates to counsel when more than 3 rules fail.4license: MIT5---67# mica-marketing-self-audit89A pragmatic, operator-grade pre-flight checklist for European crypto marketers shipping acquisition copy, paid ads, landing pages, influencer briefs, and stablecoin creative under MiCA.1011## When to activate1213Activate this skill whenever the user:1415- Asks you to review a crypto marketing asset for MiCA compliance.16- Pastes draft ad copy, a landing page, an influencer brief, an email, a push notification, an earn/staking promo, or a stablecoin creative targeted at EU users.17- Asks *"is this MiCA-safe?"*, *"would this pass MiCA?"*, or similar.18- Is planning a European crypto campaign and wants a pre-ship gate.1920## How to use2122Walk the asset through all 40 rules in [references/mica-marketing-self-audit.md](./references/mica-marketing-self-audit.md). For each rule, return one of:2324- **PASS** — the asset clearly complies with this rule.25- **FAIL** — the asset clearly violates this rule, with a specific quote from the asset and a concrete rewrite.26- **N/A** — the rule does not apply to this asset type (e.g. video-specific rules on a static image ad).2728## Output format2930Return a structured audit in this exact shape:3132```33ASSET SUMMARY34 Type: [static ad / landing page / influencer brief / email / push / video / earn promo / stablecoin creative]35 Target market: [country or EU-wide]36 Asset type-specific risks: [one line]3738AUDIT39 Rule 1: [PASS / FAIL / N/A] — [one-line reasoning]40 Rule 2: ...41 ...42 Rule 40: ...4344FAIL COUNT: [N]4546TOP 3 FAILURES TO FIX BEFORE SHIPPING47 1. Rule [X]: [the problem, the specific quote, the concrete rewrite]48 2. ...49 3. ...5051ESCALATION52 [Escalate to legal: yes / no. If yes: which rules, and why.]53```5455## Escalation rule5657- **0–3 fails**: safe to ship after the three fixes.58- **4+ fails**: escalate to legal before shipping. Do not attempt to fix this asset in one iteration; rewrite from scratch.5960## Important constraints6162- This is a **marketing operator's self-audit**, not legal advice.63- When in doubt on a specific rule, flag it and ask the user to cross-check with their in-house counsel, the relevant national competent authority (AMF, BaFin, CSSF, CNMV, etc.), and the latest ESMA guidance.64- Do not soften or rewrite the rules themselves based on user preference. If the user asks to skip a rule, decline and explain why the rule exists.6566The 40 rules and the full reasoning are in the reference file: [references/mica-marketing-self-audit.md](./references/mica-marketing-self-audit.md).
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