Customization
Before executing, check for user customizations at:
~/.claude/PAI/USER/SKILLCUSTOMIZATIONS/CompetitiveIntel/
If this directory exists, load and apply any PREFERENCES.md, configurations, or resources found there. These override default behavior. If the directory does not exist, proceed with skill defaults.
Notification (REQUIRED)
Send this notification BEFORE doing anything else:
CompetitiveIntel Skill
Purpose: Track competitors in the consumer/SMB wireless market to inform [Your Company] [Your Product] product decisions. Surface product launches, feature gaps, pricing moves, and positioning shifts.
Competitor Landscape
Tier 1 — Direct Competitors (always track)
| Competitor |
Focus |
Why They Matter |
| Netgear (Orbi, Nighthawk) |
Premium mesh, gaming |
Closest competitor in premium consumer segment |
| TP-Link (Deco, Archer) |
Value mesh, broad SKU range |
Price pressure from below, massive volume |
| Asus (ZenWiFi, ROG Rapture) |
Enthusiast, gaming, mesh |
Feature-rich, strong community, open firmware |
| Eero (Amazon) |
Simple mesh, smart home |
Ecosystem play, aggressive pricing with Prime |
Tier 2 — Adjacent Competitors (track major moves)
| Competitor |
Focus |
Why They Matter |
| Google Nest WiFi |
Smart home integration |
Ecosystem bundling, simplicity positioning |
| Ubiquiti (UniFi) |
Prosumer/SMB |
Growing consumer crossover, strong brand loyalty |
| Arris/Surfboard |
ISP-supplied CPE |
Channel competition, TR-069/TR-369 adoption |
| Plume |
Software-defined WiFi |
SaaS model, adaptive WiFi, ISP partnerships |
Sources
Custom sources: Add to USER/SKILLCUSTOMIZATIONS/CompetitiveIntel/sources.json
Output Format
# Competitive Intel Update
**Generated:** [timestamp]
**Sources Checked:** [list]
**Period:** Since [last check date]
---
## Product Launches & Announcements
*New products, SKUs, hardware refreshes*
1. **[Competitor: Product]** - [What it is, key specs, 1-2 sentences]. [Source]
...
---
## Feature & Software Updates
*Firmware updates, new features, app changes, ecosystem moves*
1. **[Competitor: Feature]** - [What changed and why it matters]. [Source]
...
---
## Pricing & Positioning
*Price changes, bundle deals, channel moves, market positioning shifts*
1. **[Competitor: Move]** - [What happened, 1-2 sentences]. [Source]
...
---
## Reviews & Reception
*Notable reviews, benchmarks, customer sentiment shifts*
1. **[Product: Verdict]** - [Key takeaway, 1-2 sentences]. [Source]
...
---
## [Your Company] Implications
| Signal | Competitor | Affects [Your Product] | Action |
|--------|-----------|-----------------|--------|
| [signal] | [who] | [2.x/3.0/roadmap] | [respond/monitor/ignore] |
---
## Summary
| Category | Count | Top Signal |
|----------|-------|-----------|
| Launches | X | [headline] |
| Features | X | [headline] |
| Pricing | X | [headline] |
| Reviews | X | [headline] |
**Total:** X items | **Next check:** Run `/competitive` anytime
Categories
Product Launches & Announcements
- New router/mesh product releases
- Hardware refreshes and new SKUs
- CES/trade show announcements
- FCC filings (early signal of upcoming products)
Feature & Software Updates
- Firmware updates with new capabilities
- App redesigns or major feature additions
- Smart home integration changes
- Security feature additions
- Wi-Fi 7/EasyMesh/WPA3 adoption
Pricing & Positioning
- MSRP changes and promotional pricing
- Bundle deals (especially Amazon/Eero)
- Channel strategy shifts (retail vs. ISP)
- Subscription/SaaS model launches
- Market segment repositioning
Reviews & Reception
- Major publication reviews (Verge, Ars, CNET, SmallNetBuilder)
- Benchmark comparisons
- Customer satisfaction signals
- Return/complaint patterns
[Your Company] Impact Assessment
For each competitive signal:
| Impact Level |
Criteria |
Action |
| RESPOND |
Direct threat to [Your Product] positioning or pricing |
Flag for product/leadership discussion |
| MONITOR |
Trend that could affect future releases |
Track, revisit at next planning cycle |
| IGNORE |
Irrelevant segment or non-threatening |
Note for completeness |
Workflows
| Workflow |
When to Use |
| Update |
"competitive update", "competitor news", "/competitive" — scan all sources |
| DeepDive |
"deep dive on Netgear", "analyze TP-Link Deco" — focused single-competitor analysis |
| Battlecard |
"battlecard for [Your Product] 2.2", "competitive positioning" — [Your Product] vs. competitors |
State Tracking
State file: State/last-check.json
Key Principles
- So what? — Every signal assessed for [Your Company] impact
- Signal over noise — Minor firmware patches aren't interesting; Wi-Fi 7 launches are
- Pricing matters — Track MSRPs and deals; pricing pressure is the #1 competitive threat
- Features, not specs — "Parental controls added" matters more than "new chipset"
- Honest assessment — If a competitor shipped something better, say so
1---2name: competitiveintel3description: Competitive intelligence tracker for [Your Company]. Monitors competitor product launches, feature announcements, pricing changes, reviews, and market positioning. USE WHEN competitive intel, competitor analysis, what is Netgear doing, TP-Link news, Asus wireless, Eero updates, competitor products, market landscape, competitive positioning, what are competitors shipping.4---56## Customization78**Before executing, check for user customizations at:**9`~/.claude/PAI/USER/SKILLCUSTOMIZATIONS/CompetitiveIntel/`1011If this directory exists, load and apply any PREFERENCES.md, configurations, or resources found there. These override default behavior. If the directory does not exist, proceed with skill defaults.1213## Notification (REQUIRED)1415**Send this notification BEFORE doing anything else:**1617---1819# CompetitiveIntel Skill2021**Purpose:** Track competitors in the consumer/SMB wireless market to inform [Your Company] [Your Product] product decisions. Surface product launches, feature gaps, pricing moves, and positioning shifts.2223## Competitor Landscape2425### Tier 1 — Direct Competitors (always track)2627| Competitor | Focus | Why They Matter |28|-----------|-------|----------------|29| **Netgear** (Orbi, Nighthawk) | Premium mesh, gaming | Closest competitor in premium consumer segment |30| **TP-Link** (Deco, Archer) | Value mesh, broad SKU range | Price pressure from below, massive volume |31| **Asus** (ZenWiFi, ROG Rapture) | Enthusiast, gaming, mesh | Feature-rich, strong community, open firmware |32| **Eero** (Amazon) | Simple mesh, smart home | Ecosystem play, aggressive pricing with Prime |3334### Tier 2 — Adjacent Competitors (track major moves)3536| Competitor | Focus | Why They Matter |37|-----------|-------|----------------|38| **Google Nest WiFi** | Smart home integration | Ecosystem bundling, simplicity positioning |39| **Ubiquiti** (UniFi) | Prosumer/SMB | Growing consumer crossover, strong brand loyalty |40| **Arris/Surfboard** | ISP-supplied CPE | Channel competition, TR-069/TR-369 adoption |41| **Plume** | Software-defined WiFi | SaaS model, adaptive WiFi, ISP partnerships |4243---4445## Sources4647| Source | URL | What to Check |48|--------|-----|---------------|49| **The Verge** | https://www.theverge.com | Product reviews, announcements |50| **Ars Technica** | https://arstechnica.com | Technical reviews, networking coverage |51| **CNET** | https://www.cnet.com | Product reviews, buyer's guides, pricing |52| **SmallNetBuilder** | https://www.smallnetbuilder.com | Deep technical wireless reviews, benchmarks |53| **Wi-Fi NOW** | https://wifinowglobal.com | Industry news, Wi-Fi technology trends |54| **Light Reading** | https://www.lightreading.com | ISP/operator news, CPE market |55| **Amazon Best Sellers** | https://www.amazon.com/best-sellers-electronics | Pricing signals, ranking shifts |5657**Custom sources:** Add to `USER/SKILLCUSTOMIZATIONS/CompetitiveIntel/sources.json`5859---6061## Output Format6263```markdown64# Competitive Intel Update65**Generated:** [timestamp]66**Sources Checked:** [list]67**Period:** Since [last check date]6869---7071## Product Launches & Announcements72*New products, SKUs, hardware refreshes*73741. **[Competitor: Product]** - [What it is, key specs, 1-2 sentences]. [Source]75...7677---7879## Feature & Software Updates80*Firmware updates, new features, app changes, ecosystem moves*81821. **[Competitor: Feature]** - [What changed and why it matters]. [Source]83...8485---8687## Pricing & Positioning88*Price changes, bundle deals, channel moves, market positioning shifts*89901. **[Competitor: Move]** - [What happened, 1-2 sentences]. [Source]91...9293---9495## Reviews & Reception96*Notable reviews, benchmarks, customer sentiment shifts*97981. **[Product: Verdict]** - [Key takeaway, 1-2 sentences]. [Source]99...100101---102103## [Your Company] Implications104| Signal | Competitor | Affects [Your Product] | Action |105|--------|-----------|-----------------|--------|106| [signal] | [who] | [2.x/3.0/roadmap] | [respond/monitor/ignore] |107108---109110## Summary111| Category | Count | Top Signal |112|----------|-------|-----------|113| Launches | X | [headline] |114| Features | X | [headline] |115| Pricing | X | [headline] |116| Reviews | X | [headline] |117118**Total:** X items | **Next check:** Run `/competitive` anytime119```120121---122123## Categories124125### Product Launches & Announcements126- New router/mesh product releases127- Hardware refreshes and new SKUs128- CES/trade show announcements129- FCC filings (early signal of upcoming products)130131### Feature & Software Updates132- Firmware updates with new capabilities133- App redesigns or major feature additions134- Smart home integration changes135- Security feature additions136- Wi-Fi 7/EasyMesh/WPA3 adoption137138### Pricing & Positioning139- MSRP changes and promotional pricing140- Bundle deals (especially Amazon/Eero)141- Channel strategy shifts (retail vs. ISP)142- Subscription/SaaS model launches143- Market segment repositioning144145### Reviews & Reception146- Major publication reviews (Verge, Ars, CNET, SmallNetBuilder)147- Benchmark comparisons148- Customer satisfaction signals149- Return/complaint patterns150151---152153## [Your Company] Impact Assessment154155For each competitive signal:156157| Impact Level | Criteria | Action |158|-------------|----------|--------|159| **RESPOND** | Direct threat to [Your Product] positioning or pricing | Flag for product/leadership discussion |160| **MONITOR** | Trend that could affect future releases | Track, revisit at next planning cycle |161| **IGNORE** | Irrelevant segment or non-threatening | Note for completeness |162163---164165## Workflows166167| Workflow | When to Use |168|----------|-------------|169| Update | "competitive update", "competitor news", "/competitive" — scan all sources |170| DeepDive | "deep dive on Netgear", "analyze TP-Link Deco" — focused single-competitor analysis |171| Battlecard | "battlecard for [Your Product] 2.2", "competitive positioning" — [Your Product] vs. competitors |172173---174175## State Tracking176177**State file:** `State/last-check.json`178179---180181## Key Principles1821831. **So what?** — Every signal assessed for [Your Company] impact1842. **Signal over noise** — Minor firmware patches aren't interesting; Wi-Fi 7 launches are1853. **Pricing matters** — Track MSRPs and deals; pricing pressure is the #1 competitive threat1864. **Features, not specs** — "Parental controls added" matters more than "new chipset"1875. **Honest assessment** — If a competitor shipped something better, say so
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