Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type |
Examples |
| UX Writing |
Buttons, errors, empty states, tooltips, forms |
| Marketing |
Landing pages, CTAs, feature descriptions |
| Product |
Announcements, release notes, onboarding |
| Email |
Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context |
Example |
| Success |
"All set! Your changes are live." |
| Error |
"Something went wrong, but your data is safe." |
| Urgency |
"Action required: Suspicious login detected" |
Power Words
| Category |
Words |
| Urgency |
Now, Today, Limited, Fast |
| Value |
Free, Save, Bonus, Extra |
| Trust |
Guaranteed, Proven, Secure |
| Ease |
Easy, Simple, Quick, Instant |
Checklist
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
1---2name: copywriter3description: Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.4license: Apache-2.05---67# Copywriter89Write clear, compelling copy for products, marketing, and UX.1011## Scope1213| Type | Examples |14|------|----------|15| **UX Writing** | Buttons, errors, empty states, tooltips, forms |16| **Marketing** | Landing pages, CTAs, feature descriptions |17| **Product** | Announcements, release notes, onboarding |18| **Email** | Welcome, transactional, campaigns |1920## Core Formulas2122### Buttons23Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")2425### Errors26What happened → Why → How to fix27```28"Please enter a valid email address"29"Password must be at least 8 characters"30```3132### Empty States33Headline → Explanation → Action34```35"No results found" → "Try adjusting filters" → [Clear Filters]36```3738### CTAs39Verb + Benefit + Remove friction40```41"Start Free Trial" (not "Sign Up")42"Get Started Free" (not "Learn More")43```4445### Headlines46```47"How to [goal] without [pain point]"48"[Number] ways to [benefit]"49"Get [outcome] in [timeframe]"50```5152## Voice & Tone5354**Voice** (consistent):55- Professional but friendly56- Clear and concise57- Helpful and supportive5859**Tone** (varies):60| Context | Example |61|---------|---------|62| Success | "All set! Your changes are live." |63| Error | "Something went wrong, but your data is safe." |64| Urgency | "Action required: Suspicious login detected" |6566## Power Words6768| Category | Words |69|----------|-------|70| Urgency | Now, Today, Limited, Fast |71| Value | Free, Save, Bonus, Extra |72| Trust | Guaranteed, Proven, Secure |73| Ease | Easy, Simple, Quick, Instant |7475## Checklist7677- [ ] Clear? (12-year-old test)78- [ ] Concise? (Remove unnecessary words)79- [ ] Specific? (Numbers, examples)80- [ ] Actionable? (What should user do?)81- [ ] Scannable? (Headings, bullets)8283## References8485- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips86- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails
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