App Store Review Aso

App Store review + ASO

Use when

• Preparing iOS build for App Store review.
• Auditing compliance against Apple guidelines before submission.
• Writing App Store metadata (name, subtitle, keywords, promo text, description).

High-priority rejection checks

1. Crashes / incomplete flows
2. In-app purchase compliance + restore purchases
3. Privacy policy URL + data disclosure + permission purpose strings
4. Account deletion available in-app (if account creation exists)
5. Review access: demo credentials and backend reachable
6. Metadata accuracy (no misleading claims, no irrelevant keywords)

Apple metadata constraints

• Name: 30 chars
• Subtitle: 30 chars
• Promotional text: 170 chars
• Keywords: 100 chars comma-separated
• Up to 10 screenshots per device class

Required submission artifacts

• App Review notes with:
  • test account
  • non-obvious flows explanation
  • IAP test guidance
  • region/hardware dependencies
• Privacy policy URL + support URL
• "What’s New" draft
• iPhone + iPad screenshots

ASO framework

• One core intent per screenshot
• First 3 screenshots should communicate value immediately
• Keyword set = high intent + medium competition + brand-safe
• Avoid competitor names/trademarks in keywords

Commands

• python3 scripts/store/validate_store_readiness.py --platform ios --root . --out docs/store/automation/readiness-ios.json
• python3 scripts/store/generate_metadata_templates.py --platform ios --root .

Output

• docs/store/automation/readiness-ios.json
• docs/store/automation/metadata/app-store.primary.md
• docs/store/automation/metadata/app-store.alt-a.md
• docs/store/automation/metadata/app-store.alt-b.md