kevin-liu-01 Social Draft
Input Contract
Minimum viable draft input is not "write about X." It is: topic, claim, proof, why it matters, goal, tone, constraints. If proof is missing, do not invent it. Use qualitative specificity or clearly marked placeholders.
Drafting Workflow
- Distill the idea into one claim
- Find the strongest proof block
- Decide: teach, reveal, provoke, or reflect
- Pick format (X single post, X thread, LinkedIn story, LinkedIn list)
- Write the opening first
- Remove every sentence that sounds generic when detached from the proof
X Rules
Good X posts: stop the scroll in line one, compress one idea hard, sound current and alive, create curiosity without bait.
Preferred openings: specific result (I shipped X in Y), contrarian take (Most people get X wrong), build tension (The weirdest part of building X was not Y), field note (Watching X happen live changed my view on Y).
Format: target under 140 characters for single posts, under 110 for sharp takes. Thread only when genuinely needed. Links in reply, not main post. One emoji max. Close with a clean question, challenge, or takeaway.
Avoid: "Thoughts?", "Agree?", "Like and repost."
LinkedIn Rules
Good LinkedIn posts: win the first two lines, feel conversational but professional, tell one coherent story, translate detail into a lesson.
Structures: Story (hook -> event -> change -> lesson -> close), Contrarian (claim -> why common wisdom fails -> evidence -> better framing), List (hook -> numbered points -> synthesis), Lesson learned (I used to think X. Now I think Y.).
Format: paragraphs 1-2 sentences, under 1300 characters unless depth helps, line breaks aggressively, 3-5 hashtags max at bottom only.
Tone Modes
Casual: tighter sentences, lighter language, more immediacy. Avoid slang that hurts credibility.
Professional: clean sentences, explicit lessons. Avoid consulting voice and over-hedging.
Thought-leader: sharper framing, stronger claims, broader implication. Avoid prophecy without proof.
Anti-Patterns (Cut on Sight)
"thrilled to announce", "humbled", "super excited", "game changer", "leveraging", "ecosystem", "unlock", "the future is here", "building in stealth", generic gratitude paragraphs with no payload. If the post could have been written by a random founder-content account, it is not ready.
AI writing tells (hard cut)
These two patterns alone make a post read as AI-written. Cut both on sight when drafting in Kevin's voice. See wiki/people/STYLE.md "Anti-AI-Tells" for the canonical rule.
- No em dashes (
—,–,--). Use periods, commas, colons, or parentheses. The em dash invites the AI rhythm "X, and here's why, Y." Real writing breaks that into two sentences. Only exception: Kevin used one in source material; preserve his em dashes, never introduce new ones. - No negative parallelism. Cut: "It's not X, it's Y." / "Not just X, but Y." / "Don't think of it as X. Think of it as Y." / "It's less about X, more about Y." / "X isn't the goal. Y is." Make the positive claim. If the contrast is genuinely doing work, prove it with a concrete example instead of a rhetorical flip.
Quality Checklist
X: first line creates tension/curiosity/specificity, claim clear within one read, proof element present, not bloated, no external link in main post, close invites replies without sounding needy.
LinkedIn: first two lines earn the click, paragraphs short, at least one concrete detail, lesson explicit, buzzwords removed, hashtags minimal and at bottom.
Default Deliverable
- X draft
- LinkedIn draft
- Optional alternate hook if the angle is important