AIGC Lead-Generation Video
Turn one audience problem and one offer into a publishable AIGC video package: strategy, script, storyboard, visual assets, generated clips, post-production, cover, publish copy, and a measurable call to action.
Start Here
- Detect the current host and available capabilities before promising execution.
- Read the matching file under
references/platforms/. - Choose the highest safe execution level:
- Full-auto: can read/write files, run scripts, control a browser, and access the selected media provider.
- Assisted: can create plans/assets or run scripts, but the user must perform login, upload, generation, or download steps.
- Planning-only: can produce the complete production package, prompts, and handoff checklist but cannot operate media tools.
- State the execution level and any user handoffs in one short sentence. Never imply that an unavailable capability is automated.
- Read
references/kickoff.md, ask only the unanswered high-impact questions, and confirm the brief before incurring cost or generating media.
If a brand kit is supplied, treat it as the source of truth. If none exists, offer assets/example-brand-kit/ as a temporary demo only; never invent real claims, customer results, logos, or endorsements.
Core Decisions
Before writing the script, lock these variables:
- one audience segment and one buying situation;
- one painful or desirable outcome;
- one offer and one next action;
- one creative format;
- one visual style;
- one target platform and duration;
- one evidence plan for product screens, claims, and proof.
Read references/audience-and-offer.md for B2B/B2C routing and references/creative-formats.md to select among scenario drama, product demonstration, case/result story, and UGC-style content.
Production Workflow
0. Brief and feasibility
- Complete the compact kickoff gate in
references/kickoff.md. - Verify the selected media provider, account access, credits, output limits, and user authorization.
- Identify which steps require user login or confirmation. Do not store passwords, cookies, verification codes, or private tokens.
1. Strategy and script
- Write a one-sentence audience insight, offer promise, and conversion action.
- Build a hook that makes the target viewer recognize a relevant problem, desire, or result within the first two seconds.
- Use one dominant narrative. Remove details that do not increase attention, belief, or action.
- Produce a timed storyboard with shot purpose, visual action, dialogue/voiceover, evidence, audio, and transition notes.
- Obtain user confirmation before generating paid media.
2. Visual system
- Read
references/visual-system.md. - Reuse confirmed character, product, environment, logo, color, and typography assets.
- For recurring characters, build an appropriate reference sheet before multi-shot generation. Do not require a nine-view sheet when a simpler reference is sufficient.
- Keep dense text and exact UI out of generative imagery. Use real screenshots or deterministic post-production for information that must be correct.
3. Prompts and media generation
- Read
references/prompt-patterns.mdand the selected provider adapter underreferences/providers/. - Generate the cheapest useful test first when the provider supports it.
- Ask immediately before paid generation if price, retry count, or authorization is not already confirmed.
- Save task IDs, prompts, source assets, and output locations for reproducibility.
4. Quality gate
- Read
references/quality-gates.md. - Reject factual errors, misleading claims, broken anatomy, unintended character changes, unreadable required text, unusable audio, and mismatched calls to action.
- Use the scorecard to guide inspection, not to fabricate confidence. A self-assigned score never overrides an observable defect.
- After two similar failures, change the shot, reference, provider setting, or production method instead of repeating the same prompt.
5. Post-production
- Read
references/postproduction.mdonly when local editing is available. - Use scripts under
scripts/for deterministic composition, overlays, covers, audio mixing, or upscaling. - Preserve source audio when lip sync depends on it. Verify the final file with media inspection tools and visual review.
6. Publish package
- Read
references/publishing.md. - Deliver the final video, cover, three title options, platform-specific caption, tags, pinned-comment suggestion, AI-content disclosure note, and the exact CTA.
- Keep the CTA consistent with the offer. Do not use fake scarcity, fake customer proof, guaranteed results, or unsupported superlatives.
7. Measurement and iteration
- Record platform, creative format, audience, hook, CTA, spend, 3-second retention, completion rate, profile visits, inquiries, leads, and qualified conversions when available.
- Separate evidence from interpretation. A download or comment proves interest, not successful use or purchase intent.
- Add a narrow correction to
references/field-notes.mdonly after a repeatable failure or verified improvement. Do not turn one incident into a universal rule.
Non-Negotiable Rules
- One video targets one primary audience and one conversion action.
- Show a real buying situation, user problem, product result, or proof; do not lead with unexplained jargon.
- Treat business claims, prices, rankings, medical/financial statements, and customer results as facts requiring verification.
- Use fictional or authorized identities. Blur or replace personal data, private dashboards, messages, and customer names.
- Keep brand assets and account details outside the public skill. Use paths or configuration, never embedded secrets.
- The selected platform or provider may change. Preserve the creative intent and quality criteria instead of copying brittle UI steps across environments.
Reference Routing
- Kickoff and inputs:
references/kickoff.md - B2B/B2C audience and offer logic:
references/audience-and-offer.md - Creative formats and story structures:
references/creative-formats.md - Character, product, UI, and visual consistency:
references/visual-system.md - Prompt patterns:
references/prompt-patterns.md - Quality gates:
references/quality-gates.md - Local editing:
references/postproduction.md - Titles, captions, CTA, and measurement:
references/publishing.md - Current verified pitfalls:
references/field-notes.md - Host behavior:
references/platforms/ - Media-provider operation:
references/providers/
Load only the references needed for the chosen execution path.