SEO Review Protocol
Run this automatically on ANY web page, landing page, or content output before presenting it. Never skip. Never present a page that has not passed this review.
When to Trigger
- Any HTML page, website, or landing page is created or updated
- A blog post, article, or content page is written
- A user asks to "check SEO", "improve SEO", "audit SEO", or similar
- A page is about to be deployed or published
Audit Framework — Rate Before & After
Always score the page before changes, apply fixes, then score again after. Present both scores.
1. Title Tag
- Present, unique, and descriptive
- 50–60 characters
- Contains primary keyword near the front
- Not duplicated across pages
2. Meta Description
- Present and unique per page
- 140–160 characters
- Compelling, includes a call to action or key benefit
- Contains primary keyword naturally
3. Open Graph / Social
og:title — matches or improves on the page titleog:description — 1–2 sentence summaryog:image — real image URL, ideally 1200×630pxog:url — canonical page URLog:type — "website" or "article"twitter:card — at minimum "summary_large_image"
4. Structured Data (JSON-LD)
- Correct schema type for the page (LocalBusiness, Article, Product, etc.)
- Required fields for that schema type populated
- Valid JSON — no syntax errors
- Nested types where applicable (PostalAddress, OpeningHoursSpecification, etc.)
5. Canonical URL
<link rel="canonical" href="..."> present on every page- Points to the correct self-referencing URL
- Consistent with the og:url
6. Image Alt Texts
- Every
<img> has a non-empty alt attribute
- Alt text is descriptive and contextual (not keyword-stuffed)
- Decorative images use
alt=""
- File names are human-readable (room-with-balcony.jpg not IMG_4392.jpg)
7. Heading Hierarchy
- Single
<h1> per page, contains primary keyword
- Logical
h2 → h3 nesting, no skipped levels
- Headings describe content sections accurately
8. Technical Basics
<html lang="..."> set correctly<meta charset="UTF-8"> present<meta name="viewport"> present- Page has a
robots.txt that allows crawling
- Page is listed in
sitemap.xml
- No broken links to critical resources
9. Page Speed & Core Web Vitals (flag only)
- Images use
loading="lazy" where appropriate
- Fonts use
display=swap
- No render-blocking resources if avoidable
10. Content Quality
- Primary keyword appears in title, h1, first paragraph, and meta description
- Content answers what a user searching for this page actually wants
- Internal links between related pages exist
Scoring
Score each area 0–10. Calculate overall score as average. Present a table:
| Area |
Before |
After |
| Title |
x/10 |
x/10 |
| Meta Description |
x/10 |
x/10 |
| Open Graph |
x/10 |
x/10 |
| Structured Data |
x/10 |
x/10 |
| Canonical |
x/10 |
x/10 |
| Image Alts |
x/10 |
x/10 |
| Heading Hierarchy |
x/10 |
x/10 |
| Technical Basics |
x/10 |
x/10 |
| Content Quality |
x/10 |
x/10 |
| Overall |
x/10 |
x/10 |
Output Requirements
- Show before score table
- List all issues found with severity: Critical / Important / Minor
- Apply all fixes
- Show after score table
- Note any items that require user input (e.g. real address, og:image URL, Google Search Console verification)
1---2name: seo-review3description: SEO Review Protocol4---5# SEO Review Protocol67Run this automatically on ANY web page, landing page, or content output before presenting it. Never skip. Never present a page that has not passed this review.89## When to Trigger1011- Any HTML page, website, or landing page is created or updated12- A blog post, article, or content page is written13- A user asks to "check SEO", "improve SEO", "audit SEO", or similar14- A page is about to be deployed or published1516## Audit Framework — Rate Before & After1718Always score the page before changes, apply fixes, then score again after. Present both scores.1920### 1. Title Tag21- Present, unique, and descriptive22- 50–60 characters23- Contains primary keyword near the front24- Not duplicated across pages2526### 2. Meta Description27- Present and unique per page28- 140–160 characters29- Compelling, includes a call to action or key benefit30- Contains primary keyword naturally3132### 3. Open Graph / Social33- `og:title` — matches or improves on the page title34- `og:description` — 1–2 sentence summary35- `og:image` — real image URL, ideally 1200×630px36- `og:url` — canonical page URL37- `og:type` — "website" or "article"38- `twitter:card` — at minimum "summary_large_image"3940### 4. Structured Data (JSON-LD)41- Correct schema type for the page (LocalBusiness, Article, Product, etc.)42- Required fields for that schema type populated43- Valid JSON — no syntax errors44- Nested types where applicable (PostalAddress, OpeningHoursSpecification, etc.)4546### 5. Canonical URL47- `<link rel="canonical" href="...">` present on every page48- Points to the correct self-referencing URL49- Consistent with the og:url5051### 6. Image Alt Texts52- Every `<img>` has a non-empty `alt` attribute53- Alt text is descriptive and contextual (not keyword-stuffed)54- Decorative images use `alt=""`55- File names are human-readable (room-with-balcony.jpg not IMG_4392.jpg)5657### 7. Heading Hierarchy58- Single `<h1>` per page, contains primary keyword59- Logical `h2` → `h3` nesting, no skipped levels60- Headings describe content sections accurately6162### 8. Technical Basics63- `<html lang="...">` set correctly64- `<meta charset="UTF-8">` present65- `<meta name="viewport">` present66- Page has a `robots.txt` that allows crawling67- Page is listed in `sitemap.xml`68- No broken links to critical resources6970### 9. Page Speed & Core Web Vitals (flag only)71- Images use `loading="lazy"` where appropriate72- Fonts use `display=swap`73- No render-blocking resources if avoidable7475### 10. Content Quality76- Primary keyword appears in title, h1, first paragraph, and meta description77- Content answers what a user searching for this page actually wants78- Internal links between related pages exist7980## Scoring8182Score each area 0–10. Calculate overall score as average. Present a table:8384| Area | Before | After |85|------|--------|-------|86| Title | x/10 | x/10 |87| Meta Description | x/10 | x/10 |88| Open Graph | x/10 | x/10 |89| Structured Data | x/10 | x/10 |90| Canonical | x/10 | x/10 |91| Image Alts | x/10 | x/10 |92| Heading Hierarchy | x/10 | x/10 |93| Technical Basics | x/10 | x/10 |94| Content Quality | x/10 | x/10 |95| **Overall** | **x/10** | **x/10** |9697## Output Requirements98991. Show before score table1002. List all issues found with severity: Critical / Important / Minor1013. Apply all fixes1024. Show after score table1035. Note any items that require user input (e.g. real address, og:image URL, Google Search Console verification)
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