kimtth Goal: turn a visual impression into concrete, prioritized fixes.
Use for:
- reviewing a UI, component, or screen
- explaining why a design feels off
- prioritizing polish work with limited time
Workflow:
- State the intent and audience of the design.
- Evaluate by dimension: hierarchy, spacing, type, color, motion.
- For each issue, name the element and the specific problem.
- Explain the principle being violated.
- Propose a concrete fix, not a vague direction.
- Rank issues by impact on clarity and usability.
Dimensions:
- hierarchy: is the most important thing the most prominent
- spacing: consistent rhythm, grouped by relationship
- typography: scale, weight, and line length
- color and contrast: meaning and accessibility
- motion: purposeful, not decorative
Rules:
- be specific to the element, not the whole screen
- tie every critique to a principle and a fix
- prioritize; do not dump an unranked list
- separate subjective taste from objective usability