Ad Script Generator

Ad Script Generator — Volume Creative Engine

Generate dozens to hundreds of ad script variations from proven competitor patterns, rewritten in your brand voice and multiplied across ICPs. This is UAOP Stage 3 (Variation Generation) for the Growth department.

When to use

• After running ad-research and having a competitive intel dump
• When you need fresh ad creatives for testing
• When existing ads are burning out (fatigue after 4-6 weeks)
• When expanding to a new ICP or product surface
• Monthly creative refresh cycles

When NOT to use

• Competitor research (use ad-research first)
• Performance analysis of running ads (use ad-performance-loop)
• Brand strategy or positioning work (use brand-guidelines or marketing-strategy-pmm)

Prerequisites

Before running, ensure these files are loaded:

REQUIRED CONTEXT:
1. ~/.claude/contexts/writing-rules.md        (anti-slop filter)
2. ~/.claude/contexts/growth/voice.md          (brand communication style)
3. ~/.claude/contexts/growth/rules.md          (growth invariants)
4. ~/.claude/contexts/growth/products/{surface}.md  (product facts)
5. ~/.claude/contexts/growth/icps/{icp}.md     (ideal customer profiles)
6. Ad research intel dump (from ad-research skill)

Pipeline

Step 1: Ingest Competitor Intel

Load the competitive ad intel dump from ad-research. For each competitor ad:

• Extract the hook, angle, structure, and body copy
• Rate reusability: High (proven angle, easy to adapt) / Medium / Low
• Filter to High + Medium reusability ads only

Step 2: Rewrite in Brand Voice

For EACH high-reusability competitor ad, produce 2 outputs:

Output A — Original Analysis:

## Original: [Competitor] Ad #[N]

**Hook:** "[exact hook]"
**Angle:** [angle type]
**Structure:** [hook → problem → solution → proof → CTA]
**Why it works:** [specific analysis]
**Body copy:** "[exact copy]"
**Transcript:** "[if video]"

Output B — Brand Rewrite:

## Rewrite: [Our Product] — Based on [Competitor] Ad #[N]

**Hook:** "[rewritten hook in our voice]"
**Angle:** [same angle, our positioning]
**Structure:** [same structure, our product facts]

### Script (Video — 30 seconds)

[HOOK — 0-3s]
"[opening line — must stop the scroll]"

[PROBLEM — 3-8s]
"[pain point in ICP's language]"

[SOLUTION — 8-18s]
"[our product solving it — specific features/benefits]"

[PROOF — 18-25s]
"[testimonial/stat/demo]"

[CTA — 25-30s]
"[clear call to action]"

### Body Copy (for static/carousel)
Headline: "[headline]"
Primary text: "[body copy]"
CTA: "[button text]"

Step 3: ICP Multiplier

Take each rewrite and multiply across ICPs:

For each rewrite:
  For each ICP in ~/.claude/contexts/growth/icps/:
    → Adapt language to ICP's vocabulary
    → Swap pain points to ICP-specific problems
    → Adjust proof points to what ICP cares about
    → Keep the same angle and structure

Example: If you have 20 rewrites and 3 ICPs, you get 60 scripts.

Step 4: Variation Generation

For top-performing angles (identified by ad-performance-loop or human judgment):

For each top script:
  → Generate 3-5 hook variations (different opening lines, same angle)
  → Generate 2-3 length variations (15s, 30s, 60s)
  → Generate 2 tone variations (serious vs. casual)

This multiplies 60 scripts into 100-300+ variations.

Step 5: Production Routing (UAOP Stage 4)

Sort scripts into two pipelines:

Pipeline A — UGC Creators (Top 10-15):

• Highest-conviction scripts (proven angle + strong hook + clear ICP fit)
• Include: script + reference competitor video + brand voice guide
• Budget: $15-50 per video
• Format: Creator brief with shot list

Pipeline B — AI Video (Remaining):

• All other scripts go to Arcads (or equivalent) via API
• Same script → 3-5 different AI actors
• Same actor → 5-10 different hooks
• Output: 50+ finished video ads per batch

Output Format

Script Document

# Ad Script Batch — [Date]

## Batch Summary
- Competitor ads analyzed: [N]
- Rewrites generated: [N]
- ICP multiplication: [N] ICPs × [N] rewrites = [N] scripts
- Hook variations: [N]
- Total scripts: [N]

## Pipeline A — UGC Creator Scripts (Top [N])
[numbered list with full scripts + reference videos]

## Pipeline B — AI Video Scripts (Remaining [N])
[numbered list with full scripts + actor recommendations]

## Angle Breakdown
| Angle | Scripts Using | Source Competitors | Expected Performance |
|-------|--------------|-------------------|---------------------|

Anti-Slop Rules (Mandatory)

Before finalizing ANY script:

1. Run through anti-ai-writing banned word list — zero tolerance
2. Check against growth/voice.md — must sound human
3. Verify product facts against growth/products/{surface}.md
4. Ensure ICP language matches growth/icps/{icp}.md
5. Read the script aloud — if it sounds like an AI wrote it, rewrite it

Tools Used

Agents