Market Launch

Product/Service Launch Playbook Generator

Skill Purpose

Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking — everything needed to execute a successful launch.

When to Use

• User is planning to launch a new product, service, feature, or offering.
• User asks for a launch plan, go-to-market strategy, or launch checklist.
• User wants to coordinate a multi-channel launch campaign.
• Triggered by /market launch or /market launch <product description>.

Reference map

How to Execute

Step 1: Gather launch context

Collect these inputs from the user (ask if not provided):

1. What are you launching? (product, service, feature, course, event)
2. Who is the target audience? (demographics, pain points, existing list size)
3. What is the primary launch goal? (revenue target, signups, downloads, awareness)
4. What is the launch date? (or desired timeline)
5. What channels do you have access to? (email list size, social following, ad budget, partnerships)
6. What is the price point? (if applicable)
7. Do you have existing customers/users? (for beta, testimonials, case studies)
8. What is the budget? (bootstrapped, moderate, well-funded)

Step 2: Determine launch type

Select the primary launch strategy based on the user's context:

Step 3: Generate the 8-week launch timeline

Plan backwards from the user's launch date. Phases (full per-week tasks + deliverables in references/timeline.md):

Always include a "minimum viable launch" option for users with limited resources.

Step 4: Email sequence templates

Generate customized versions of the pre-launch sequence (weeks 5–6) and the launch sequence (week 7) for the user's product. Full templates: references/email-templates.md.

Step 5: Social media launch posts

Generate platform-specific posts for the user's chosen channels (pick from Twitter/X thread, LinkedIn post, Instagram/visual). Full templates: references/social-templates.md.

Step 6: Press and media outreach

Only if the launch warrants press (newsworthy hook, novel product, fundraising tie-in). Generate the pitch email + media list + timing. Full template + media-list patterns: references/outreach.md.

Step 7: Influencer and partner coordination

Generate the partnership outreach email + coordination timeline (4 weeks out → launch day → post-launch). Full template + cadence: references/outreach.md.

Step 8: Launch metrics dashboard

Build the metrics dashboard the user will track during and after launch. Categories:

• Acquisition — landing-page traffic, conversion rate, paid-ad CTR/CPC, organic-vs-paid mix, email signups.
• Engagement — email open / click rates per sequence, social impressions / engagement rate / saves, video watch time, comments.
• Revenue — units sold, gross/net revenue vs goal, AOV, conversion rate by channel, refund/churn rate.
• Brand — share of voice, sentiment, branded search volume, press mentions, partner-driven reach.

Full KPI tables with target benchmarks per launch type: references/metrics-and-antipatterns.md.

Step 9: Common launch mistakes to avoid

Top 5 to call out in every playbook:

1. Launching to a cold audience (no list / no community warmed up).
2. Single-day launch with no pre- or post-launch runway.
3. No social proof — testimonials, case studies, or beta wins.
4. Vague positioning — generic value props nobody can act on.
5. No real-time response plan for launch day (questions, refunds, bugs).

Full catalog (≈12 mistakes with prevention checklist each): references/metrics-and-antipatterns.md.

Step 10: Budget allocation guide

Step 11: Post-launch analysis framework

After the launch, generate a retrospective covering:

1. Goal vs Actual — did you hit your targets?
2. Channel Performance — which channels drove the most conversions?
3. Email Performance — open / click / conversion rates by email.
4. Top Converting Content — which posts, pages, or ads drove the most action?
5. Customer Feedback Themes — what are people saying?
6. What Worked — top 3 things that drove results.
7. What Didn't Work — top 3 things to change next time.
8. Unexpected Insights — surprises from the data.
9. Next Steps — immediate actions based on learnings.

Output Format

Generate a file called LAUNCH-PLAYBOOK.md with:

# Launch Playbook: [Product Name]
## Launch Date: [Date]
## Launch Type: [Type]
## Primary Goal: [Goal with specific target]

---

## Week-by-Week Plan
[Detailed week-by-week tasks with checkboxes]

## Email Sequences
[Complete email templates customized for the product]

## Social Media Content
[Platform-specific posts ready to customize and schedule]

## Partner/Influencer Plan
[Outreach templates and coordination timeline]

## Launch Day Checklist
[Hour-by-hour launch day plan]

## Metrics Dashboard
[Metrics to track with target benchmarks]

## Budget Allocation
[Specific dollar amounts based on stated budget]

## Post-Launch Plan
[Week 8+ activities and analysis framework]

Key Principles

• Every recommendation should be tied to the user's specific product, audience, and resources. Generic advice is useless.
• Include specific templates they can copy-paste and customize, not just frameworks.
• If the user has run previous skills (market audit, market landing, market brand), incorporate those findings into the launch plan.
• Time the playbook to their stated launch date and work backwards.
• Always include a "minimum viable launch" option for users with limited resources.