Market SEO

SEO Content Audit

Skill Purpose

Perform a comprehensive SEO audit of a webpage or website, covering on-page SEO, content quality, keyword alignment, technical SEO, and content strategy. Use the automated page analysis script for baseline evidence, then add expert judgment and prioritized recommendations.

When to Use

• User provides a URL and asks for SEO analysis, audit, or recommendations.
• User wants to improve organic search rankings and traffic.
• User asks about on-page SEO, meta tags, content quality, or technical SEO.
• User wants content gap analysis or content strategy recommendations.
• Triggered by /market seo <url> or /market seo.

Core Workflow

1. Run automated analysis:

   python3 scripts/analyze_page.py <url>
   

2. Use the JSON output as evidence for title, metadata, headings, links, images, forms, CTAs, schema, social links, tracking scripts, viewport, canonical, and robots directives.

3. Manually evaluate on-page SEO: title, meta description, headings, images, internal links, and URL structure.

4. Assess E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.

5. Identify primary keyword, secondary keywords, and search intent fit.

6. Check technical SEO basics: robots, sitemap, canonical, speed, and mobile.

7. Identify content gaps, featured snippet opportunities, schema needs, internal linking improvements, and Core Web Vitals impact.

8. Recommend blog/content strategy based on topic gaps, search intent, competition, and business value.

9. Produce SEO-AUDIT.md with evidence, scores, before/after recommendations, and priorities by impact and effort.

Operating Rules

• Do not claim search volume, ranking, traffic, or conversion impact unless you have evidence or clearly mark it as an estimate.
• Do not fabricate crawl data, analytics, Search Console data, or competitor findings.
• Use automated output as the starting point; explain what it means and what to change.
• Tie recommendations to business outcomes, not only checklist completion.
• Prioritize by effort-to-impact ratio.
• Keep private analytics, customer data, credentials, and unpublished strategy out of tracked files and final public docs.
• If /market audit or /market landing findings exist, cross-reference them when relevant.

Reference Map

Read references/seo-operating-reference.md when you need the full audit rubrics and templates for:

• title, meta, heading, image, internal link, and URL criteria
• E-E-A-T assessment prompts
• keyword and search intent tables
• robots, sitemap, canonical, speed, and mobile checks
• content gap and featured snippet methods
• schema markup audit table
• internal linking architecture
• Core Web Vitals impact notes
• content prioritization matrix
• complete SEO-AUDIT.md output template

Output Standard

The final audit should include:

• SEO health score and evidence basis
• current state and recommended change for each major issue
• content quality and keyword analysis
• technical SEO findings
• content gap, snippet, schema, internal link, and performance opportunities
• prioritized recommendations: critical, high, medium, and low

Keep the audit educational: explain why each issue matters and how the user can verify the fix.