Market Social

Social Media Content Calendar & Generation

Use this skill for /market social <topic/url>. Generate a complete 30-day platform-specific content calendar with posts, hooks, hashtags, content mix, engagement plan, and repurposing strategy. Write the deliverable to SOCIAL-CALENDAR.md.

Invocation Triggers

• User runs /market social <topic/url>.
• User wants a 30-day social calendar, platform-specific posts, hooks, hashtags, or a repurposing plan.
• If a URL is provided, inspect the site for brand, audience, offer, voice, and themes.
• If a topic is provided, build the strategy around that topic and clearly label assumptions.

Required Input Contract

Gather or infer:

• Brand/topic, industry, audience, voice, product/service, differentiators, and primary social goal.
• Existing source files: BRAND-VOICE.md, COPY-SUGGESTIONS.md, COMPETITOR-REPORT.md, EMAIL-SEQUENCES.md.
• Preferred platforms or constraints; otherwise choose 2-3 primary platforms based on audience and business type.
• Content pillars, proof assets, available media, regulated-category concerns, and date range.
• Whether claims, results, customer names, stats, partnerships, or testimonials are verified.

Claims, Compliance, and Platform-Policy Constraints

Apply to every post:

• No fabricated proof: testimonials, customer names, results, stats, user counts, awards, partnerships, or press.
• No engagement bait such as "Like if you agree", "Comment YES", or "Share with 5 friends".
• Disclose paid, sponsored, affiliate, or partner content with #ad, #sponsored, or #partner at the start.
• No exaggerated outcome claims. Use realistic ranges and disclaimers when needed.
• Substantiate factual claims or label them as illustrative examples.
• For regulated categories, provide general information only and recommend qualified professional advice.
• Use copyright-cleared audio, video, and images; verify commercial-use rights for brand accounts.
• Avoid platform-banned promotional topics and personal-attribute implications.
• Use content-relevant hashtags only.
• Pause or flag posts during politically sensitive moments, breaking-news cycles, and crisis windows.

When in doubt, flag for legal or platform-policy review. This skill is not legal advice.

Core Workflow

1. Discover brand, audience, voice, offer, differentiators, and existing marketing assets.
2. Select 2-3 primary platforms based on business model, audience, content strengths, and posting capacity.
3. Define 4-5 content pillars and content mix.
4. Pick platform-appropriate content types, hooks, hashtags, and engagement tactics.
5. Generate a 30-day calendar with pillar coverage, platform-native formats, and no back-to-back promotional posts.
6. Add repurposing plan, trend adaptation guidance, metrics, and validation notes.
7. Save SOCIAL-CALENDAR.md and provide a concise terminal summary.

Platform Selection Logic

Use brand-strategy-and-hashtags.md for discovery tables, content pillars, hashtag tiers, and platform details.

Calendar Rules

• Each content pillar appears at least 6 times across the month.
• Promotional content never appears 2 days in a row.
• Engagement posts are spread every 2-3 days.
• Platform-specific content uses each platform's strengths instead of identical cross-posting.
• Content types are mixed within each platform.
• Trending slots stay flexible and include adaptation guidance.

Output Expectations

Create SOCIAL-CALENDAR.md with:

• Brand context.
• Content pillars and content mix.
• Hashtag strategy.
• 30-day calendar grouped by week.
• Repurposing strategy.
• Engagement playbook.
• Trending format opportunities.
• Metrics to track.

Report selected platforms, period, total posts, content mix, pillar coverage, validation notes, and output path.

Reference Map