Lead Generation Skill
Build targeted, qualified prospect lists and enrich them with decision-maker data. Output is pipeline-ready — not raw noise.
Workflow
1. Define the ICP (Ideal Customer Profile)
Ask if not provided:
- Industry/vertical: (e.g. SaaS, e-commerce, professional services)
- Company size: (employees or revenue range)
- Geography: (country, region, or global)
- Job titles to target: (e.g. Head of Marketing, VP Sales, Founder)
- Pain point or trigger event: (e.g. recently funded, hiring for X role, using competitor Y)
2. Build the Target Company List
Use web_search with precision queries. See references/search-playbook.md for query templates.
Effective discovery sources:
- LinkedIn Sales Navigator signals (via search queries)
- G2/Capterra category pages (companies using specific software)
- Crunchbase (funded companies by stage, industry, date)
- Job boards (companies hiring = growing = buying)
- Industry directories and association member lists
- Subreddits and communities where ICP hangs out
3. Find Decision Makers
For each target company:
- Search
"[company] [job title] LinkedIn" to identify names
- Use
web_search to find personal/professional profiles
- Cross-reference company About/Team pages
4. Enrich Contacts
For each contact, gather:
- Full name, title, company
- LinkedIn URL
- Email format (guess from pattern: firstname@co.com, f.lastname@co.com)
- Company size, industry, location
- Recent trigger events (new role, funding, product launch)
Run scripts/enrich_leads.py to format and score the list.
5. Score & Prioritize
Score each lead 1–10 using the rubric in references/scoring-rubric.md:
- ICP fit (industry, size, title match)
- Buying signals (trigger events, tech stack, intent)
- Reachability (email confidence, LinkedIn activity)
- Timing (recently funded, new hire, Q1 budget cycle)
6. Output Format
Deliver as a CSV-ready table + summary:
| Name |
Title |
Company |
Industry |
Size |
Email (est.) |
LinkedIn |
Score |
Notes |
Include:
- Total leads found
- Score distribution
- Top 10 "strike now" leads highlighted
- Suggested outreach angle per segment
See references/search-playbook.md for advanced search query patterns.
See references/email-formats.md for common company email format patterns.
1---2name: lead-gen-63description: Lead generation, prospecting, and qualification for B2B sales. Use when asked to find leads, build prospect lists, research target companies, qualify leads against an ICP, enrich contact data, find decision-maker email formats, scrape company info, score leads, or build a sales pipeline from scratch. Triggers on phrases like "find leads", "build a prospect list", "who should I target", "lead generation", "find decision makers", "ICP research", "sales prospecting", "qualify leads", "enrich contacts", "find emails", "pipeline building".4---56# Lead Generation Skill78Build targeted, qualified prospect lists and enrich them with decision-maker data. Output is pipeline-ready — not raw noise.910## Workflow1112### 1. Define the ICP (Ideal Customer Profile)13Ask if not provided:14- **Industry/vertical:** (e.g. SaaS, e-commerce, professional services)15- **Company size:** (employees or revenue range)16- **Geography:** (country, region, or global)17- **Job titles to target:** (e.g. Head of Marketing, VP Sales, Founder)18- **Pain point or trigger event:** (e.g. recently funded, hiring for X role, using competitor Y)1920### 2. Build the Target Company List21Use `web_search` with precision queries. See `references/search-playbook.md` for query templates.2223Effective discovery sources:24- LinkedIn Sales Navigator signals (via search queries)25- G2/Capterra category pages (companies using specific software)26- Crunchbase (funded companies by stage, industry, date)27- Job boards (companies hiring = growing = buying)28- Industry directories and association member lists29- Subreddits and communities where ICP hangs out3031### 3. Find Decision Makers32For each target company:33- Search `"[company] [job title] LinkedIn"` to identify names34- Use `web_search` to find personal/professional profiles35- Cross-reference company About/Team pages3637### 4. Enrich Contacts38For each contact, gather:39- Full name, title, company40- LinkedIn URL41- Email format (guess from pattern: firstname@co.com, f.lastname@co.com)42- Company size, industry, location43- Recent trigger events (new role, funding, product launch)4445Run `scripts/enrich_leads.py` to format and score the list.4647### 5. Score & Prioritize48Score each lead 1–10 using the rubric in `references/scoring-rubric.md`:49- ICP fit (industry, size, title match)50- Buying signals (trigger events, tech stack, intent)51- Reachability (email confidence, LinkedIn activity)52- Timing (recently funded, new hire, Q1 budget cycle)5354### 6. Output Format55Deliver as a CSV-ready table + summary:5657| Name | Title | Company | Industry | Size | Email (est.) | LinkedIn | Score | Notes |58|---|---|---|---|---|---|---|---|---|5960Include:61- Total leads found62- Score distribution63- Top 10 "strike now" leads highlighted64- Suggested outreach angle per segment6566See `references/search-playbook.md` for advanced search query patterns.67See `references/email-formats.md` for common company email format patterns.
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