koach08 Product Copy — Sales Copy Writing
Write compelling, honest product descriptions for apps and SaaS products.
Input
Confirm before writing:
- What you're selling — App overview (can auto-detect from README or code)
- Who you're selling to — Target users
- Where you're selling — Gumroad / Landing page / App Store / Product Hunt / etc.
- Price — Free / Paid / Freemium
Writing Style
- Natural, conversational tone
- Reader-focused — put yourself in the user's shoes
- Short, direct sentences
- Honest and trustworthy
Prohibited
- "Revolutionary" "groundbreaking" "one-of-a-kind" — overblown adjectives
- "Enables you to" "makes it possible to" — AI boilerplate phrases
- "Transform your..." "Act now!" — pushy sales language
- Feature lists with no benefits (always explain WHY it matters)
- Fake scarcity ("Only a few left!" "Limited time!")
- Bashing competitors
Templates
Gumroad
[One-line hook — what it does, simply]
[2-3 sentences: who it's for + why you built it]
## What You Get
- [Benefit 1 — experience, not feature]
- [Benefit 2]
- [Benefit 3]
## Technical Details
- [Stack / supported OS / requirements — for those who care]
## Pricing
[Price and what's included]
Landing Page
Hero: [One-line hook + one supporting sentence]
Problem: [Have you ever experienced this?]
Solution: [Here's how this app solves it]
Features: [3-5 items, benefit-focused]
Social Proof: [Numbers or testimonials if available]
CTA: [Simple, clear action]
Product Hunt
Tagline: [60 characters max]
Description: [3 concise paragraphs]
- What it is
- Why you built it
- Who it's for
Process
- Read the project's code / README to understand features
- Confirm target audience and sales channel
- Draft copy using the appropriate template
- AI-smell check (verify no prohibited patterns)
- Output final version