koinod SKILL.md - Ad-First Marketing Engine
This skill focuses on ad creation and optimization while respecting organic posting constraints.
Current Strategy
Primary Focus: Ads (15x ROAS baseline) Organic Constraint: Manual posting preferred by algorithm Goal: Scale ad performance while building organic foundation
Ad Creation Workflow
1. Content Discovery & Processing
- Google Drive Scan:
gog drive search "type:video OR type:audio" --max 100 - Content Analysis:
brand-operator content analyze <file> --focus "ad-potential" - Call Insights:
fathom-tele-tv insights <recordings> --type "ad-content" - Content Scoring:
utari ai score <content> --criteria "ad-quality"
2. Ad Script Generation
- Script Creation:
utari ads create --product "Bryson's offer" --insights <insights> - Tone Customization:
utari ads edit <id> --tone "conversational" - Platform Optimization:
utari ads optimize <id> --platform "facebook" - A/B Variations:
utari ads variations <id> --count 5
3. Campaign Management
- Campaign Setup:
brand-operator campaigns create --name "Campaign Name" --type "ads" - Ad Assignment:
brand-operator campaigns add <campaignId> <ads> - Targeting Setup:
brand-operator campaigns target <campaignId> --audience "target-audience" - Budget Allocation:
brand-operator campaigns budget <campaignId> --amount "1000"
4. Performance Tracking
- ROAS Monitoring:
brand-operator analytics roas <campaignId> - Engagement Metrics:
brand-operator analytics engagement <campaignId> - Conversion Tracking:
brand-operator analytics conversions <campaignId> - Optimization Alerts:
brand-operator campaigns alerts <campaignId>
Organic Content Strategy
Content Preparation (for manual posting)
- Content Categorization:
brand-operator content categorize <content> - Hashtag Research:
utari trends hashtags --topic "Bryson's niche" - Post Timing:
utari analytics best-times --platform "instagram" - Content Scheduling:
brand-operator content schedule <content> --times <times>
Manual Posting Support
- Content Briefs:
utari content brief <content> --platform "instagram" - Caption Generation:
utari captions create --content <content> - Visual Recommendations:
utari visuals recommend <content> - Post Templates:
brand-operator templates get "organic-post"
Integration with Existing Workflow
Morning Routine (30 min)
- Ideation:
utari ideas brainstorm --topic "Bryson's business" - Content Review:
brand-operator content review --new - Call Analysis:
fathom-tele-tv process --new-recordings - Script Generation:
utari ads create --insights <new-insights>
Campaign Optimization
- Performance Review:
brand-operator analytics review --campaign <campaignId> - Ad Testing:
utari ads test <ads> --metrics "engagement,conversions" - Budget Adjustment:
brand-operator campaigns adjust <campaignId> --metric "ROAS" - Scaling Decisions:
brand-operator campaigns scale <winner> --factor 1.5
Success Metrics
Ad Performance
- ROAS Target: 15x+ (current baseline)
- CTR Target: 2%+ (industry standard)
- Conversion Rate: 3%+ (high-quality traffic)
- Cost Per Acquisition: Under $50 (profitable)
Organic Growth
- Engagement Rate: 5%+ (algorithm-friendly)
- Follower Growth: 10% monthly increase
- Content Velocity: 5+ posts per week
- Lead Generation: 20+ leads per month from organic
Tool Requirements
Core Tools
- Utari: Ad scripting and AI content creation
- Brand Operator: Campaign management and analytics
- gog: Google Drive content discovery
- Fathom/Tele.tv: Call and video recording analysis
Optional Enhancements
- Canva API: Visual content creation
- Hootsuite API: Social media scheduling (for non-organic posts)
- Google Analytics: Deeper performance tracking
- Facebook Ads API: Direct ad management
Notes
- Respects manual posting preference for organic content
- Focuses ad automation on performance optimization
- Integrates with existing 30-minute morning routine
- Scales systematically while maintaining quality
- Provides clear metrics for decision-making