koinod AI Lead Scorer
Score any lead 0-100 and get a clear action plan. Stop guessing which leads to call first -- let data and pattern matching decide.
Usage
Provide lead information in any format. The more you provide, the better the score:
Required Fields
| Field | Example |
|---|---|
| Lead Name | "Marcus Webb" |
| Company | "TerraForce Industrial" |
| Source | "Inbound -- downloaded pricing PDF" |
Optional Fields (improve accuracy)
| Field | Example |
|---|---|
| Title/Role | "Director of Operations" |
| Company Size | "85 employees, ~$12M revenue" |
| Industry | "Industrial equipment manufacturing" |
| Interaction History | "Opened 3 emails, attended webinar, asked about pricing" |
| Budget Signals | "Mentioned Q2 budget approval" |
| Timeline | "Looking to implement by June" |
| Pain Points | "Current system requires manual data entry across 4 platforms" |
| Competition | "Currently evaluating us and 2 competitors" |
| Notes | "Referred by existing client. Seemed frustrated with current vendor." |
Scoring Framework
Category Weights (default)
| Category | Weight | What It Measures |
|---|---|---|
| Fit | 30% | How well do they match your ideal customer? |
| Intent | 25% | How much buying behavior have they shown? |
| Authority | 20% | Can this person actually make or influence the decision? |
| Timing | 15% | Is there urgency or a deadline driving them? |
| Engagement | 10% | How actively are they interacting with you? |
You can customize these weights. Just specify your preferred weights and they'll be applied.
Fit Score (0-30 points)
| Signal | Points |
|---|---|
| Company size matches ICP | +5-10 |
| Industry is in your sweet spot | +5-10 |
| They have the problem you solve | +5-10 |
| Geography/market alignment | +2-5 |
| Tech stack compatibility (if relevant) | +2-5 |
| Revenue range matches your pricing | +3-5 |
Deductions:
| Signal | Points |
|---|---|
| Company too small for your pricing | -5 to -10 |
| Industry you've never served | -3 to -5 |
| No clear problem match | -5 to -10 |
Intent Score (0-25 points)
| Signal | Points |
|---|---|
| Requested pricing/proposal | +10-15 |
| Mentioned specific timeline | +5-10 |
| Compared you to competitors (means they're shopping) | +5-8 |
| Asked detailed product/service questions | +5-8 |
| Downloaded bottom-of-funnel content | +3-5 |
| Visited pricing page (if tracked) | +3-5 |
| Mentioned budget availability | +5-10 |
Deductions:
| Signal | Points |
|---|---|
| "Just researching" with no timeline | -5 to -10 |
| Only engaged with top-of-funnel content | -3 to -5 |
| Ghosted after initial contact | -5 to -8 |
Authority Score (0-20 points)
| Signal | Points |
|---|---|
| C-suite or business owner | +15-20 |
| VP or Director level | +10-15 |
| Manager with budget authority | +8-12 |
| Individual contributor (but champion) | +5-8 |
| Explicitly said "I make this decision" | +5 bonus |
| Mentioned needing board/committee approval | -3 to -5 |
| Intern or junior role | -5 to -10 |
Timing Score (0-15 points)
| Signal | Points |
|---|---|
| Actively in buying process NOW | +12-15 |
| Deadline mentioned (contract renewal, fiscal year, event) | +8-12 |
| "Next quarter" | +5-8 |
| "Sometime this year" | +3-5 |
| No timeline mentioned | +1-2 |
| "Maybe next year" | 0 |
Engagement Score (0-10 points)
| Signal | Points |
|---|---|
| Responded within 24 hours | +3-5 |
| Multiple touchpoints (email + call + event) | +3-5 |
| Referred by existing customer | +5 (max) |
| Engaged with 3+ pieces of content | +2-4 |
| Single interaction only | +1-2 |
| Has not responded to outreach | 0-1 |
Output Format
For each lead, deliver:
1. Score Summary
LEAD: [Name] at [Company]
SCORE: [X]/100
CATEGORY: [HOT / WARM / COLD]
CONFIDENCE: [HIGH / MEDIUM / LOW] (based on how much info was provided)
Category thresholds:
- HOT (75-100): Contact within 24 hours. High fit, strong intent, decision-maker, urgent timeline.
- WARM (40-74): Nurture actively. Good potential but missing one or more key signals.
- COLD (0-39): Low priority. Add to nurture sequence but don't spend active selling time.
2. Score Breakdown
Fit: [X]/30 -- [1-sentence explanation]
Intent: [X]/25 -- [1-sentence explanation]
Authority: [X]/20 -- [1-sentence explanation]
Timing: [X]/15 -- [1-sentence explanation]
Engagement: [X]/10 -- [1-sentence explanation]
3. Key Signals
List the top 3 positive signals and top 3 risk factors:
Positive:
- [Signal 1]
- [Signal 2]
- [Signal 3]
Risk Factors:
- [Risk 1]
- [Risk 2]
- [Risk 3]
4. Action Brief
Based on the score, provide a specific action plan:
For HOT leads:
- Recommended next step (specific, not generic)
- Talking points tailored to their pain points
- Potential objections to prepare for
- Suggested timeline for follow-up
For WARM leads:
- What information is missing that would upgrade them to HOT
- Specific nurture actions (content to send, questions to ask)
- Trigger events to watch for
- Re-score date recommendation
For COLD leads:
- Why they scored low (honest assessment)
- Whether they're worth keeping in the pipeline at all
- Automated nurture recommendation
- Conditions that would trigger re-evaluation
Batch Scoring
You can score multiple leads at once. Provide a list and receive:
- Individual scores for each lead
- A priority ranking (sorted by score, descending)
- A pipeline summary:
- Total leads scored
- HOT / WARM / COLD distribution
- Average score
- Top 3 leads to contact TODAY
Customization
Custom ICP Definition
If you provide your Ideal Customer Profile, scoring becomes dramatically more accurate:
My ICP:
- Industry: [e.g., "B2B SaaS, $5M-$50M ARR"]
- Company size: [e.g., "50-500 employees"]
- Decision maker: [e.g., "VP Sales or CRO"]
- Budget range: [e.g., "$2K-$10K/month"]
- Key pain: [e.g., "Manual reporting takes 20+ hours/week"]
- Disqualifiers: [e.g., "Under $1M revenue, no dedicated sales team"]
Custom Weight Adjustment
Override default weights for your sales motion:
- High-ticket enterprise: Increase Authority to 30%, reduce Engagement to 5%
- Self-serve product: Increase Intent to 35%, reduce Authority to 10%
- Referral-heavy business: Increase Engagement to 20%, reduce Timing to 10%
Scoring Accuracy Tips
- More data = better scores. A lead with just a name and company will get a LOW confidence score. That's honest, not a bug.
- Re-score after new interactions. A WARM lead who requests pricing should be re-scored immediately.
- Calibrate to your close rate. If your HOT leads aren't closing at 30%+, your scoring weights need adjustment.
- Don't ignore COLD leads entirely. 10% of today's COLD leads become next quarter's HOT leads. Automate nurture, don't delete.
- Trust the risks section. If the score is high but the risks are serious, investigate before investing heavy time.
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