Pages: About
Guides About page content, structure, and trust-building for company websites.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).
Identify:
- Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
Best Practices
Essential Elements
| Element |
Purpose |
| Company overview |
Who, what, where, when, why, how |
| Origin story |
Journey, founding, milestones |
| Team |
Key people, photos, roles |
| Mission and values |
What you stand for |
| Visuals |
Photos, videos, office/culture |
| Social proof |
Testimonials, awards, certifications |
| Contact |
Easy way to reach you |
Strategic Approach
- Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
Schema (AboutPage, Not Organization)
- AboutPage schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.
- Organization schema: Place on homepage or root layout, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See schema-markup for placement.
Why It Matters
- One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
Output Format
- Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
Related Skills
- branding: Brand strategy, storytelling, purpose, values; About page implements brand story
- homepage-generator: About often linked from homepage
- contact-page-generator: Contact info on About
- customer-stories-page-generator: Social proof complements About
- title-tag, meta-description, page-metadata: About page metadata
- schema-markup: AboutPage schema for About; Organization goes on homepage/root layout
- brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites
1---
2name: about-page-generator
3description: When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
4metadata:
5 version: 1.0.1
6---
7
8# Pages: About
9
10Guides About page content, structure, and trust-building for company websites.
11
12**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, values, and differentiation. See **branding** for full brand strategy framework (purpose, values, storytelling).
17
18Identify:
191. **Audience**: Job seekers, buyers, partners, press
202. **Key message**: Mission, values, differentiation
213. **Proof points**: Awards, metrics, testimonials
22
23## Best Practices
24
25### Essential Elements
26
27| Element | Purpose |
28|---------|---------|
29| **Company overview** | Who, what, where, when, why, how |
30| **Origin story** | Journey, founding, milestones |
31| **Team** | Key people, photos, roles |
32| **Mission and values** | What you stand for |
33| **Visuals** | Photos, videos, office/culture |
34| **Social proof** | Testimonials, awards, certifications |
35| **Contact** | Easy way to reach you |
36
37### Strategic Approach
38
39- **Tell a story**: Convey who you are and why you're different—not just facts. See **branding** for origin story, hero's journey, narrative arc.
40- **Customer-focused**: Frame around what you solve for customers, not self-promotion
41- **Build trust**: Social links, testimonials, contact details, certifications
42- **Visible placement**: About in main nav, not buried in footer
43
44### Schema (AboutPage, Not Organization)
45
46- **AboutPage** schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.
47- **Organization** schema: Place on **homepage or root layout**, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See **schema-markup** for placement.
48
49### Why It Matters
50
51- One of the most-visited pages
52- 58% of customers buy based on company values
53- 60% of job candidates choose employers based on values
54- Entry point for branded search; impacts conversions
55
56## Output Format
57
58- **Structure** outline (sections)
59- **Story** narrative and key messages
60- **Team** section approach
61- **SEO** metadata (title, description, H1)
62- **Trust** elements checklist
63
64## Related Skills
65
66- **branding**: Brand strategy, storytelling, purpose, values; About page implements brand story
67- **homepage-generator**: About often linked from homepage
68- **contact-page-generator**: Contact info on About
69- **customer-stories-page-generator**: Social proof complements About
70- **title-tag, meta-description, page-metadata**: About page metadata
71- **schema-markup**: AboutPage schema for About; Organization goes on homepage/root layout
72- **brand-protection**: Official domain and identity declaration; helps users distinguish from impersonation sites
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