Pages: Blog
Guides blog page structure, SEO, and content marketing best practices.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for topics, audience, and keywords.
Identify:
- Blog purpose: SEO traffic, thought leadership, product education
- Content mix: Pillar pages, cluster content, news
- Audience: Buyers, existing customers, developers
Best Practices
Blog Placement: Subdomain vs Subdirectory
| Option |
Example |
SEO / Use |
| Subdirectory |
example.com/blog |
SEO weight flows to main domain; recommended for product blogs |
| Subdomain |
blog.example.com |
Treated as separate entity; consider for distinct brands or technical isolation |
Choose based on SEO weight distribution, brand consistency, and technical architecture. See Alignify subdomain vs subdirectory guide for details.
Blog Index Page Structure
| Section |
Purpose |
| Featured/Recent |
Highlight newest or most important posts |
| Categories/Topics |
Help users find by theme |
| Editor's Picks |
Curate best content |
| Related posts |
Per-article recommendations |
| Search |
Help users find specific topics |
Content Strategy
- Topical authority: Topic clusters -> pillar page per core topic + 6-12 cluster articles
- Intent mapping: Transactional, problem-aware, informational
- EEAT signals: Author bios, Organization schema, citations, changelog
- Refresh > new: For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits
- Quality > quantity: Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers
- Topic focus: Avoid blindly expanding topics; dilution can hurt authority on core topics
- Conversion as north star: SEO KPIs should tie to leads, signups, or sales -> not just traffic
SEO
- Title: 55 chars, power words, primary keyword
- Meta: Clear CTA in description
- Headers: H1-H3 hierarchy, table of contents
- Content depth: 2,500+ words for pillars; Grade 8 readability
- URL: Use url-slug-generator -> clean slugs, 3-5 words, under 60 chars
- Schema: Article, BlogPosting, FAQPage where relevant
Technical
- Core Web Vitals: LCP < 1.0s on mobile
- Images: WebP, compressed
- IndexNow: For fast indexing of new posts
Design
- Scannable: Preview copy, thumbnails, hero images
- Social sharing: Share buttons on article pages -> see social-share-generator
- Quick answers: Definition boxes, mini-FAQs for AEO
- TOC: Table of contents for Featured Snippets; jump links in long articles; see featured-snippet, toc-generator
- CTA placement: Sidebar CTA or in-paragraph CTA at key conversion points
- Related/Recent posts: Manual curation or plugin; same topic cluster
Output Format
- Structure for blog index and post template
- Content strategy (pillar + clusters)
- SEO metadata and schema
- Internal linking approach
Related Skills
- card: Article card structure for blog index; cover image, title, excerpt, date
- grid, list: Grid for visual; list for text-heavy blog index
- article-page-generator: Single article/post page structure, SEO, schema -> use for individual post templates
- featured-snippet: TOC, answer-first format for snippet opportunities
- url-slug-generator: URL slug for blog posts; 3-5 words, primary keyword
- content-strategy: Content clusters, editorial calendar
- keyword-research: Keywords for blog topics
- title-tag, meta-description, page-metadata, open-graph, twitter-cards: Blog metadata and social previews
- schema-markup: Article schema
- resources-page-generator: Blog may be part of resources hub
1---
2name: blog-page-generator
3description: When the user wants to create, optimize, or audit blog index or listing page structure (not a single post). Also use when the user mentions "blog page," "blog index," "blog layout," "content hub," "blog homepage," "blog listing," "subdomain vs subdirectory," "blog structure," or "blog SEO." For single post page SEO and schema, use article-page-generator.
4metadata:
5 version: 1.1.0
6---
7
8# Pages: Blog
9
10Guides blog page structure, SEO, and content marketing best practices.
11
12**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for topics, audience, and keywords.
17
18Identify:
191. **Blog purpose**: SEO traffic, thought leadership, product education
202. **Content mix**: Pillar pages, cluster content, news
213. **Audience**: Buyers, existing customers, developers
22
23## Best Practices
24
25### Blog Placement: Subdomain vs Subdirectory
26
27| Option | Example | SEO / Use |
28|--------|---------|-----------|
29| **Subdirectory** | `example.com/blog` | SEO weight flows to main domain; recommended for product blogs |
30| **Subdomain** | `blog.example.com` | Treated as separate entity; consider for distinct brands or technical isolation |
31
32Choose based on SEO weight distribution, brand consistency, and technical architecture. See [Alignify subdomain vs subdirectory guide](https://alignify.co/zh/seo/create-blog) for details.
33
34### Blog Index Page Structure
35
36| Section | Purpose |
37|---------|---------|
38| **Featured/Recent** | Highlight newest or most important posts |
39| **Categories/Topics** | Help users find by theme |
40| **Editor's Picks** | Curate best content |
41| **Related posts** | Per-article recommendations |
42| **Search** | Help users find specific topics |
43
44### Content Strategy
45
46- **Topical authority**: Topic clusters -> pillar page per core topic + 6-12 cluster articles
47- **Intent mapping**: Transactional, problem-aware, informational
48- **EEAT signals**: Author bios, Organization schema, citations, changelog
49- **Refresh > new**: For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits
50- **Quality > quantity**: Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers
51- **Topic focus**: Avoid blindly expanding topics; dilution can hurt authority on core topics
52- **Conversion as north star**: SEO KPIs should tie to leads, signups, or sales -> not just traffic
53
54### SEO
55
56- **Title**: 55 chars, power words, primary keyword
57- **Meta**: Clear CTA in description
58- **Headers**: H1-H3 hierarchy, table of contents
59- **Content depth**: 2,500+ words for pillars; Grade 8 readability
60- **URL**: Use **url-slug-generator** -> clean slugs, 3-5 words, under 60 chars
61- **Schema**: Article, BlogPosting, FAQPage where relevant
62
63### Technical
64
65- **Core Web Vitals**: LCP < 1.0s on mobile
66- **Images**: WebP, compressed
67- **IndexNow**: For fast indexing of new posts
68
69### Design
70
71- **Scannable**: Preview copy, thumbnails, hero images
72- **Social sharing**: Share buttons on article pages -> see **social-share-generator**
73- **Quick answers**: Definition boxes, mini-FAQs for AEO
74- **TOC**: Table of contents for Featured Snippets; jump links in long articles; see **featured-snippet**, **toc-generator**
75- **CTA placement**: Sidebar CTA or in-paragraph CTA at key conversion points
76- **Related/Recent posts**: Manual curation or plugin; same topic cluster
77
78## Output Format
79
80- **Structure** for blog index and post template
81- **Content** strategy (pillar + clusters)
82- **SEO** metadata and schema
83- **Internal linking** approach
84
85## Related Skills
86
87- **card**: Article card structure for blog index; cover image, title, excerpt, date
88- **grid, list**: Grid for visual; list for text-heavy blog index
89- **article-page-generator**: Single article/post page structure, SEO, schema -> use for individual post templates
90- **featured-snippet**: TOC, answer-first format for snippet opportunities
91- **url-slug-generator**: URL slug for blog posts; 3-5 words, primary keyword
92- **content-strategy**: Content clusters, editorial calendar
93- **keyword-research**: Keywords for blog topics
94- **title-tag, meta-description, page-metadata, open-graph, twitter-cards**: Blog metadata and social previews
95- **schema-markup**: Article schema
96- **resources-page-generator**: Blog may be part of resources hub
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