Pages: Giveaway / Contest
Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.
Identify:
- Type: Giveaway, contest, sweepstakes, referral campaign
- Prize: Product, discount, cash; value and appeal
- Tool: Gleam, Woobox, Viralsweep, custom
- Primary goal: Email signup, social follows, referrals
Page Structure
| Section |
Purpose |
| Headline |
"Win [Prize]" or "Enter the [Contest Name]" |
| Prize |
What they win; image, value, appeal |
| Rules |
How to enter; eligibility; end date |
| Actions |
Required actions (email, follow, share) |
| Countdown |
Urgency; end date visible |
| Legal |
Official rules link; disclosure |
Best Practices
Conversion
- Low friction: Email only for entry; optional bonus entries for shares
- Urgency: Countdown; limited spots or time
- Social proof: "X people entered"; "Last day"
Legal
- Official rules: Required; link to full terms
- Eligibility: Age, region, exclusions
- Disclosure: FTC-compliant; no purchase necessary
Tools
- Gleam, Woobox, Viralsweep: Embed or link
- UTM: Track campaign source
- Landing page: Custom page + embed; or tool's hosted page
Output Format
- Headline and prize copy
- Rules summary
- Entry actions (required, bonus)
- Legal checklist
- Tool integration notes
Related Skills
- discount-marketing-strategy: Contest prize = discount; promo campaign design
- landing-page-generator: Contest page is a landing page; apply LP principles
- disclosure-page-generator: Affiliate/sponsor disclosure if applicable
- popup-generator: Contest popup to drive traffic
1---
2name: contest-page-generator
3description: When the user wants to create, optimize, or audit a giveaway, contest, or promotional campaign page. Also use when the user mentions "giveaway," "contest," "sweepstakes," "promo," "Gleam," "Woobox," or "viral campaign." For sitewide page planning, use website-structure.
4metadata:
5 version: 1.0.1
6---
7
8# Pages: Giveaway / Contest
9
10Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
11
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product and campaign goals.
17
18Identify:
191. **Type**: Giveaway, contest, sweepstakes, referral campaign
202. **Prize**: Product, discount, cash; value and appeal
213. **Tool**: Gleam, Woobox, Viralsweep, custom
224. **Primary goal**: Email signup, social follows, referrals
23
24## Page Structure
25
26| Section | Purpose |
27|---------|---------|
28| **Headline** | "Win [Prize]" or "Enter the [Contest Name]" |
29| **Prize** | What they win; image, value, appeal |
30| **Rules** | How to enter; eligibility; end date |
31| **Actions** | Required actions (email, follow, share) |
32| **Countdown** | Urgency; end date visible |
33| **Legal** | Official rules link; disclosure |
34
35## Best Practices
36
37### Conversion
38
39- **Low friction**: Email only for entry; optional bonus entries for shares
40- **Urgency**: Countdown; limited spots or time
41- **Social proof**: "X people entered"; "Last day"
42
43### Legal
44
45- **Official rules**: Required; link to full terms
46- **Eligibility**: Age, region, exclusions
47- **Disclosure**: FTC-compliant; no purchase necessary
48
49### Tools
50
51- **Gleam, Woobox, Viralsweep**: Embed or link
52- **UTM**: Track campaign source
53- **Landing page**: Custom page + embed; or tool's hosted page
54
55## Output Format
56
57- **Headline** and prize copy
58- **Rules** summary
59- **Entry actions** (required, bonus)
60- **Legal** checklist
61- **Tool** integration notes
62
63## Related Skills
64
65- **discount-marketing-strategy**: Contest prize = discount; promo campaign design
66- **landing-page-generator**: Contest page is a landing page; apply LP principles
67- **disclosure-page-generator**: Affiliate/sponsor disclosure if applicable
68- **popup-generator**: Contest popup to drive traffic
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