Pages: Giveaway / Contest
Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.
Identify:
- Type: Giveaway, contest, sweepstakes, referral campaign
- Prize: Product, discount, cash; value and appeal
- Tool: Gleam, Woobox, Viralsweep, custom
- Primary goal: Email signup, social follows, referrals
Page Structure
| Section |
Purpose |
| Headline |
"Win [Prize]" or "Enter the [Contest Name]" |
| Prize |
What they win; image, value, appeal |
| Rules |
How to enter; eligibility; end date |
| Actions |
Required actions (email, follow, share) |
| Countdown |
Urgency; end date visible |
| Legal |
Official rules link; disclosure |
Best Practices
Conversion
- Low friction: Email only for entry; optional bonus entries for shares
- Urgency: Countdown; limited spots or time
- Social proof: "X people entered"; "Last day"
Legal
- Official rules: Required; link to full terms
- Eligibility: Age, region, exclusions
- Disclosure: FTC-compliant; no purchase necessary
Tools
- Gleam, Woobox, Viralsweep: Embed or link
- UTM: Track campaign source
- Landing page: Custom page + embed; or tool's hosted page
Output Format
- Headline and prize copy
- Rules summary
- Entry actions (required, bonus)
- Legal checklist
- Tool integration notes
Related Skills
- discount-marketing-strategy: Contest prize = discount; promo campaign design
- landing-page-generator: Contest page is a landing page; apply LP principles
- disclosure-page-generator: Affiliate/sponsor disclosure if applicable
- popup-generator: Contest popup to drive traffic
1---2name: contest-page-generator3description: When the user wants to create, optimize, or audit a giveaway, contest, or promotional campaign page. Also use when the user mentions "giveaway," "contest," "sweepstakes," "promo," "Gleam," "Woobox," or "viral campaign." For sitewide page planning, use website-structure.4---5
6# Pages: Giveaway / Contest
7
8Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product and campaign goals.
15
16Identify:
171. **Type**: Giveaway, contest, sweepstakes, referral campaign
182. **Prize**: Product, discount, cash; value and appeal
193. **Tool**: Gleam, Woobox, Viralsweep, custom
204. **Primary goal**: Email signup, social follows, referrals
21
22## Page Structure
23
24| Section | Purpose |
25|---------|---------|
26| **Headline** | "Win [Prize]" or "Enter the [Contest Name]" |
27| **Prize** | What they win; image, value, appeal |
28| **Rules** | How to enter; eligibility; end date |
29| **Actions** | Required actions (email, follow, share) |
30| **Countdown** | Urgency; end date visible |
31| **Legal** | Official rules link; disclosure |
32
33## Best Practices
34
35### Conversion
36
37- **Low friction**: Email only for entry; optional bonus entries for shares
38- **Urgency**: Countdown; limited spots or time
39- **Social proof**: "X people entered"; "Last day"
40
41### Legal
42
43- **Official rules**: Required; link to full terms
44- **Eligibility**: Age, region, exclusions
45- **Disclosure**: FTC-compliant; no purchase necessary
46
47### Tools
48
49- **Gleam, Woobox, Viralsweep**: Embed or link
50- **UTM**: Track campaign source
51- **Landing page**: Custom page + embed; or tool's hosted page
52
53## Output Format
54
55- **Headline** and prize copy
56- **Rules** summary
57- **Entry actions** (required, bonus)
58- **Legal** checklist
59- **Tool** integration notes
60
61## Related Skills
62
63- **discount-marketing-strategy**: Contest prize = discount; promo campaign design
64- **landing-page-generator**: Contest page is a landing page; apply LP principles
65- **disclosure-page-generator**: Affiliate/sponsor disclosure if applicable
66- **popup-generator**: Contest popup to drive traffic
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