How do I install the Local SEO skill?

Run npx skillmds@latest add kostja94/local-seo in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Local SEO safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Local SEO?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Local SEO free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Local SEO?

kostja94 (@kostja94) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Local SEO by kostja94 — Agent Skill

Name: Local SEO
Rating: 4.666666666666667 (3 reviews)
Author: kostja94

Local SEO

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.

kostja94 91f02da 2.7 KB Updated Sep 9, 2026

File contents

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).

Identify:

Business type: Storefront vs service-area
Location: Single or multiple
Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

Rule	Guideline
Exact match	"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first	Audit and fix inconsistencies before adding new citations
Tools	BrightLocal, Whitespark, Moz Local for audit

Google Business Profile

Element	Guideline
Address	Physical address; no P.O. boxes
Description	750 chars; primary keywords in first 100
Hours	Accurate; seasonal availability
Category	Primary category matches business type
Service-area	Hide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

Google Business Profile
Apple Maps
Yelp, Bing Places, Facebook
Better Business Bureau, Foursquare, Nextdoor
Niche directories (Healthgrades, Angi, etc.)

Citation Audit

Incorrect or outdated data
Duplicate entries
Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

NAP (exact format for consistency)
GBP optimization checklist
Citation priority list
Audit findings (if applicable)

Related Skills

geo: GEO for AI search; local + AI overlap
localization-strategy: Multilingual; local + i18n
directory-submission: Directory listings; different from local citations

---name: local-seodescription: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.--- # SEO: Local Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 5 (Website). Identify: 1. **Business type**: Storefront vs service-area 2. **Location**: Single or multiple 3. **Current listings**: Existing GBP, directories ## NAP Consistency **NAP** = Name, Address, Phone. Critical for local rankings. | Rule | Guideline | |------|-----------| | **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | | **Fix first** | Audit and fix inconsistencies before adding new citations | | **Tools** | BrightLocal, Whitespark, Moz Local for audit | ## Google Business Profile | Element | Guideline | |---------|-----------| | **Address** | Physical address; no P.O. boxes | | **Description** | 750 chars; primary keywords in first 100 | | **Hours** | Accurate; seasonal availability | | **Category** | Primary category matches business type | | **Service-area** | Hide address if no storefront; define service areas | ## Citation Building **Targeted precision** over submitting to every directory. **Priority order**: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.) ## Citation Audit - Incorrect or outdated data - Duplicate entries - Missing listings on key directories Fix before adding; compounding errors harm rankings. ## Output Format - **NAP** (exact format for consistency) - **GBP** optimization checklist - **Citation** priority list - **Audit** findings (if applicable) ## Related Skills - **geo**: GEO for AI search; local + AI overlap - **localization-strategy**: Multilingual; local + i18n - **directory-submission**: Directory listings; different from local citations

Frequently asked questions