Pages: Pricing
Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.
Identify:
- Pricing model: Subscription, one-time, usage-based, freemium, hybrid
- Plans: Number of tiers, differentiation; enterprise vs self-serve
- Primary goal: Sign up, contact sales, trial
- Objections: Price sensitivity, "which plan?" confusion
- Special programs: Startups, education, nonprofit (link or embed)
- Visibility: Public page vs contact-sales-only; marketing site vs in-app
Pricing Visibility & Placement
Public vs Hidden Pricing
| Show public pricing |
Hide (contact sales only) |
| Self-serve / SMB; standard tiers |
Enterprise; highly customized |
| Competitive market; transparency differentiates |
Premium positioning; consultative sales |
| Simple pricing model |
New category; value exceeds cost in prospect's mind |
| 86% of B2B buyers want transparency; hidden pricing is a top deterrent |
Custom deployments, SLA, volume; fixed price misleading |
Middle ground: "Starting from," price ranges, or calculator—clarity without rigid commitment.
Where Pricing Lives
| Location |
Audience |
Purpose |
| Marketing site |
Unlogged visitors |
Acquisition; standalone /pricing page; main nav or footer |
| In-app / Dashboard |
Logged-in users |
Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
Pricing Models
| Model |
Use |
| Subscription |
Recurring; monthly/annual; most SaaS |
| Freemium |
Free tier + paid; adoption then conversion |
| Usage-based |
Pay per use; API calls, tokens, credits |
| One-time |
Perpetual license; some tools |
| Hybrid |
Base + usage; tiered + overage |
Pricing Page Structure
| Section |
Purpose |
| Headline |
Value-focused; "Simple pricing" or benefit-led |
| Pricing model selector |
Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
| Plan comparison |
Clear table or cards; feature comparison; "Best for" per tier |
| Enterprise / Contact sales |
Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
| API / Usage pricing |
If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
| Special programs |
Startups, education, nonprofit; link to startups-page or embed block |
| FAQ |
Billing, cancellation, refunds, API limits, enterprise |
| Social proof |
Testimonials, logos, "X companies trust us" |
| CTA |
Per plan or unified "Get started"; "Contact sales" for enterprise |
| Guarantee |
Money-back, free trial, no credit card |
| Comparison |
Brief price vs alternatives; link to alternatives-page |
Best Practices
Plan Presentation
- Tier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
- Anchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
- Decoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
- Differentiation: Clear "best for" per tier; value metric (seats, API calls, projects)
- Feature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
- Price display: Monthly vs annual; show savings explicitly
- Comparison: Help user choose (quiz, comparison table)
Usage-Based & Credits
- Consumption visibility: Show credits/usage clearly; avoid "bill shock" from opaque consumption
- Wording: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly
Enterprise & API Pricing
| Scenario |
Use |
| Enterprise |
Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
| API / Usage-based |
Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
| Hybrid |
Base subscription + usage; show base + overage clearly |
Conversion Psychology
- Anchor high: Present highest tier first; mid-tier feels more reasonable
- Loss aversion: Money-back, no CC trial, cancel anytime—reduce perceived risk
- Transparency: No hidden fees; 73% of users value transparent pricing
- Trust signals: Logo, testimonial, "X+ companies"; guarantee near CTA
Objection Handling
- Price: ROI, cost per use, comparison to alternatives
- Commitment: Free trial, no CC, cancel anytime
- Uncertainty: Guarantee, case studies, support
Promo & Discounts
- Annual discount: Highlight 15–25% for annual prepay
- Promo placement: Top banner or promo block on page; see top-banner-generator
- Startups/Education: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See education-program for placement priority.
SEO
- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data
Output Format
- Visibility (public page vs contact-sales-only; marketing nav vs in-app billing)
- Headline options
- Pricing model (Subscription/Usage-based/Hybrid)
- Plan structure (tiers, features, pricing display; include Enterprise, API if applicable)
- Special programs (Startups/Education link or block)
- API/Usage display (if applicable)
- Anchoring and Decoy approach
- FAQ topics and sample answers (billing, API limits, enterprise, refund)
- CTA copy per plan
- Objection handling copy
- SEO metadata
Related Skills
- pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution
- discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns
- api-page-generator: API pricing, usage-based limits; developer audience
- education-program: Student/education discount channel; placement (registration P0, pricing P1)
- startups-page-generator: Special plans; Startups/Education discount; link from pricing
- services-page-generator: Service tiers; contact sales; custom quote
- alternatives-page-generator: Price comparison; competitor comparison
- landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination
- homepage-generator: Homepage links to pricing
- website-structure: Page priority; when pricing belongs in nav vs contact-sales-only
- features-page-generator: Features inform plan differentiation
- top-banner-generator: Promo banner; discount code display
- schema-markup: Product/Offer schema for pricing
1---
2name: pricing-page-generator
3description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy.
4metadata:
5 version: 1.2.1
6---
7
8# Pages: Pricing
9
10Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
11
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and pricing strategy.
17
18Identify:
191. **Pricing model**: Subscription, one-time, usage-based, freemium, hybrid
202. **Plans**: Number of tiers, differentiation; enterprise vs self-serve
213. **Primary goal**: Sign up, contact sales, trial
224. **Objections**: Price sensitivity, "which plan?" confusion
235. **Special programs**: Startups, education, nonprofit (link or embed)
246. **Visibility**: Public page vs contact-sales-only; marketing site vs in-app
25
26## Pricing Visibility & Placement
27
28### Public vs Hidden Pricing
29
30| Show public pricing | Hide (contact sales only) |
31|--------------------|---------------------------|
32| Self-serve / SMB; standard tiers | Enterprise; highly customized |
33| Competitive market; transparency differentiates | Premium positioning; consultative sales |
34| Simple pricing model | New category; value exceeds cost in prospect's mind |
35| 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |
36
37**Middle ground**: "Starting from," price ranges, or calculator—clarity without rigid commitment.
38
39### Where Pricing Lives
40
41| Location | Audience | Purpose |
42|----------|----------|---------|
43| **Marketing site** | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer |
44| **In-app / Dashboard** | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
45
46**Marketing site** = conversion; **In-app billing** = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
47
48## Pricing Models
49
50| Model | Use |
51|-------|-----|
52| **Subscription** | Recurring; monthly/annual; most SaaS |
53| **Freemium** | Free tier + paid; adoption then conversion |
54| **Usage-based** | Pay per use; API calls, tokens, credits |
55| **One-time** | Perpetual license; some tools |
56| **Hybrid** | Base + usage; tiered + overage |
57
58## Pricing Page Structure
59
60| Section | Purpose |
61|---------|---------|
62| **Headline** | Value-focused; "Simple pricing" or benefit-led |
63| **Pricing model selector** | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
64| **Plan comparison** | Clear table or cards; feature comparison; "Best for" per tier |
65| **Enterprise / Contact sales** | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
66| **API / Usage pricing** | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
67| **Special programs** | Startups, education, nonprofit; link to startups-page or embed block |
68| **FAQ** | Billing, cancellation, refunds, API limits, enterprise |
69| **Social proof** | Testimonials, logos, "X companies trust us" |
70| **CTA** | Per plan or unified "Get started"; "Contact sales" for enterprise |
71| **Guarantee** | Money-back, free trial, no credit card |
72| **Comparison** | Brief price vs alternatives; link to alternatives-page |
73
74## Best Practices
75
76### Plan Presentation
77
78- **Tier design**: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
79- **Anchoring**: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
80- **Decoy effect**: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
81- **Differentiation**: Clear "best for" per tier; value metric (seats, API calls, projects)
82- **Feature clarity**: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
83- **Price display**: Monthly vs annual; show savings explicitly
84- **Comparison**: Help user choose (quiz, comparison table)
85
86### Usage-Based & Credits
87
88- **Consumption visibility**: Show credits/usage clearly; avoid "bill shock" from opaque consumption
89- **Wording**: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly
90
91### Enterprise & API Pricing
92
93| Scenario | Use |
94|----------|-----|
95| **Enterprise** | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
96| **API / Usage-based** | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
97| **Hybrid** | Base subscription + usage; show base + overage clearly |
98
99### Conversion Psychology
100
101- **Anchor high**: Present highest tier first; mid-tier feels more reasonable
102- **Loss aversion**: Money-back, no CC trial, cancel anytime—reduce perceived risk
103- **Transparency**: No hidden fees; 73% of users value transparent pricing
104- **Trust signals**: Logo, testimonial, "X+ companies"; guarantee near CTA
105
106### Objection Handling
107
108- **Price**: ROI, cost per use, comparison to alternatives
109- **Commitment**: Free trial, no CC, cancel anytime
110- **Uncertainty**: Guarantee, case studies, support
111
112### Promo & Discounts
113
114- **Annual discount**: Highlight 15–25% for annual prepay
115- **Promo placement**: Top banner or promo block on page; see **top-banner-generator**
116- **Startups/Education**: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See **education-program** for placement priority.
117
118### SEO
119
120- Title: "Pricing | [Product]" or "Plans & Pricing"
121- Meta: Include price range or "Start free" if applicable
122- Schema: Consider Product/Offer structured data
123
124## Output Format
125
126- **Visibility** (public page vs contact-sales-only; marketing nav vs in-app billing)
127- **Headline** options
128- **Pricing model** (Subscription/Usage-based/Hybrid)
129- **Plan structure** (tiers, features, pricing display; include Enterprise, API if applicable)
130- **Special programs** (Startups/Education link or block)
131- **API/Usage** display (if applicable)
132- **Anchoring** and **Decoy** approach
133- **FAQ** topics and sample answers (billing, API limits, enterprise, refund)
134- **CTA** copy per plan
135- **Objection handling** copy
136- **SEO** metadata
137
138## Related Skills
139
140- **pricing-strategy**: Base price structure, tier design, anchoring; pricing-page is execution
141- **discount-marketing-strategy**: Promotional pricing, annual discount, seasonal campaigns
142- **api-page-generator**: API pricing, usage-based limits; developer audience
143- **education-program**: Student/education discount channel; placement (registration P0, pricing P1)
144- **startups-page-generator**: Special plans; Startups/Education discount; link from pricing
145- **services-page-generator**: Service tiers; contact sales; custom quote
146- **alternatives-page-generator**: Price comparison; competitor comparison
147- **landing-page-generator**: Click-through landing pages often send to pricing; LP CTA destination
148- **homepage-generator**: Homepage links to pricing
149- **website-structure**: Page priority; when pricing belongs in nav vs contact-sales-only
150- **features-page-generator**: Features inform plan differentiation
151- **top-banner-generator**: Promo banner; discount code display
152- **schema-markup**: Product/Offer schema for pricing
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