Pages: Pricing
Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.
Identify:
- Pricing model: Subscription, one-time, usage-based, freemium, hybrid
- Plans: Number of tiers, differentiation; enterprise vs self-serve
- Primary goal: Sign up, contact sales, trial
- Objections: Price sensitivity, "which plan?" confusion
- Special programs: Startups, education, nonprofit (link or embed)
- Visibility: Public page vs contact-sales-only; marketing site vs in-app
Pricing Visibility & Placement
Public vs Hidden Pricing
| Show public pricing |
Hide (contact sales only) |
| Self-serve / SMB; standard tiers |
Enterprise; highly customized |
| Competitive market; transparency differentiates |
Premium positioning; consultative sales |
| Simple pricing model |
New category; value exceeds cost in prospect's mind |
| 86% of B2B buyers want transparency; hidden pricing is a top deterrent |
Custom deployments, SLA, volume; fixed price misleading |
Middle ground: "Starting from," price ranges, or calculator—clarity without rigid commitment.
Where Pricing Lives
| Location |
Audience |
Purpose |
| Marketing site |
Unlogged visitors |
Acquisition; standalone /pricing page; main nav or footer |
| In-app / Dashboard |
Logged-in users |
Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
Pricing Models
| Model |
Use |
| Subscription |
Recurring; monthly/annual; most SaaS |
| Freemium |
Free tier + paid; adoption then conversion |
| Usage-based |
Pay per use; API calls, tokens, credits |
| One-time |
Perpetual license; some tools |
| Hybrid |
Base + usage; tiered + overage |
Pricing Page Structure
| Section |
Purpose |
| Headline |
Value-focused; "Simple pricing" or benefit-led |
| Pricing model selector |
Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
| Plan comparison |
Clear table or cards; feature comparison; "Best for" per tier |
| Enterprise / Contact sales |
Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
| API / Usage pricing |
If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
| Special programs |
Startups, education, nonprofit; link to startups-page or embed block |
| FAQ |
Billing, cancellation, refunds, API limits, enterprise |
| Social proof |
Testimonials, logos, "X companies trust us" |
| CTA |
Per plan or unified "Get started"; "Contact sales" for enterprise |
| Guarantee |
Money-back, free trial, no credit card |
| Comparison |
Brief price vs alternatives; link to alternatives-page |
Best Practices
Plan Presentation
- Tier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
- Anchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
- Decoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
- Differentiation: Clear "best for" per tier; value metric (seats, API calls, projects)
- Feature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
- Price display: Monthly vs annual; show savings explicitly
- Comparison: Help user choose (quiz, comparison table)
Usage-Based & Credits
- Consumption visibility: Show credits/usage clearly; avoid "bill shock" from opaque consumption
- Wording: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly
Enterprise & API Pricing
| Scenario |
Use |
| Enterprise |
Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
| API / Usage-based |
Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
| Hybrid |
Base subscription + usage; show base + overage clearly |
Conversion Psychology
- Anchor high: Present highest tier first; mid-tier feels more reasonable
- Loss aversion: Money-back, no CC trial, cancel anytime—reduce perceived risk
- Transparency: No hidden fees; 73% of users value transparent pricing
- Trust signals: Logo, testimonial, "X+ companies"; guarantee near CTA
Objection Handling
- Price: ROI, cost per use, comparison to alternatives
- Commitment: Free trial, no CC, cancel anytime
- Uncertainty: Guarantee, case studies, support
Promo & Discounts
- Annual discount: Highlight 15–25% for annual prepay
- Promo placement: Top banner or promo block on page; see top-banner-generator
- Startups/Education: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See education-program for placement priority.
SEO
- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data
Output Format
- Visibility (public page vs contact-sales-only; marketing nav vs in-app billing)
- Headline options
- Pricing model (Subscription/Usage-based/Hybrid)
- Plan structure (tiers, features, pricing display; include Enterprise, API if applicable)
- Special programs (Startups/Education link or block)
- API/Usage display (if applicable)
- Anchoring and Decoy approach
- FAQ topics and sample answers (billing, API limits, enterprise, refund)
- CTA copy per plan
- Objection handling copy
- SEO metadata
Related Skills
- pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution
- discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns
- api-page-generator: API pricing, usage-based limits; developer audience
- education-program: Student/education discount channel; placement (registration P0, pricing P1)
- startups-page-generator: Special plans; Startups/Education discount; link from pricing
- services-page-generator: Service tiers; contact sales; custom quote
- alternatives-page-generator: Price comparison; competitor comparison
- landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination
- homepage-generator: Homepage links to pricing
- website-structure: Page priority; when pricing belongs in nav vs contact-sales-only
- features-page-generator: Features inform plan differentiation
- top-banner-generator: Promo banner; discount code display
- schema-markup: Product/Offer schema for pricing
1---2name: pricing-page-generator3description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy.4---5
6# Pages: Pricing
7
8Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and pricing strategy.
15
16Identify:
171. **Pricing model**: Subscription, one-time, usage-based, freemium, hybrid
182. **Plans**: Number of tiers, differentiation; enterprise vs self-serve
193. **Primary goal**: Sign up, contact sales, trial
204. **Objections**: Price sensitivity, "which plan?" confusion
215. **Special programs**: Startups, education, nonprofit (link or embed)
226. **Visibility**: Public page vs contact-sales-only; marketing site vs in-app
23
24## Pricing Visibility & Placement
25
26### Public vs Hidden Pricing
27
28| Show public pricing | Hide (contact sales only) |
29|--------------------|---------------------------|
30| Self-serve / SMB; standard tiers | Enterprise; highly customized |
31| Competitive market; transparency differentiates | Premium positioning; consultative sales |
32| Simple pricing model | New category; value exceeds cost in prospect's mind |
33| 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |
34
35**Middle ground**: "Starting from," price ranges, or calculator—clarity without rigid commitment.
36
37### Where Pricing Lives
38
39| Location | Audience | Purpose |
40|----------|----------|---------|
41| **Marketing site** | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer |
42| **In-app / Dashboard** | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
43
44**Marketing site** = conversion; **In-app billing** = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
45
46## Pricing Models
47
48| Model | Use |
49|-------|-----|
50| **Subscription** | Recurring; monthly/annual; most SaaS |
51| **Freemium** | Free tier + paid; adoption then conversion |
52| **Usage-based** | Pay per use; API calls, tokens, credits |
53| **One-time** | Perpetual license; some tools |
54| **Hybrid** | Base + usage; tiered + overage |
55
56## Pricing Page Structure
57
58| Section | Purpose |
59|---------|---------|
60| **Headline** | Value-focused; "Simple pricing" or benefit-led |
61| **Pricing model selector** | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
62| **Plan comparison** | Clear table or cards; feature comparison; "Best for" per tier |
63| **Enterprise / Contact sales** | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
64| **API / Usage pricing** | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
65| **Special programs** | Startups, education, nonprofit; link to startups-page or embed block |
66| **FAQ** | Billing, cancellation, refunds, API limits, enterprise |
67| **Social proof** | Testimonials, logos, "X companies trust us" |
68| **CTA** | Per plan or unified "Get started"; "Contact sales" for enterprise |
69| **Guarantee** | Money-back, free trial, no credit card |
70| **Comparison** | Brief price vs alternatives; link to alternatives-page |
71
72## Best Practices
73
74### Plan Presentation
75
76- **Tier design**: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
77- **Anchoring**: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
78- **Decoy effect**: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
79- **Differentiation**: Clear "best for" per tier; value metric (seats, API calls, projects)
80- **Feature clarity**: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
81- **Price display**: Monthly vs annual; show savings explicitly
82- **Comparison**: Help user choose (quiz, comparison table)
83
84### Usage-Based & Credits
85
86- **Consumption visibility**: Show credits/usage clearly; avoid "bill shock" from opaque consumption
87- **Wording**: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly
88
89### Enterprise & API Pricing
90
91| Scenario | Use |
92|----------|-----|
93| **Enterprise** | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
94| **API / Usage-based** | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
95| **Hybrid** | Base subscription + usage; show base + overage clearly |
96
97### Conversion Psychology
98
99- **Anchor high**: Present highest tier first; mid-tier feels more reasonable
100- **Loss aversion**: Money-back, no CC trial, cancel anytime—reduce perceived risk
101- **Transparency**: No hidden fees; 73% of users value transparent pricing
102- **Trust signals**: Logo, testimonial, "X+ companies"; guarantee near CTA
103
104### Objection Handling
105
106- **Price**: ROI, cost per use, comparison to alternatives
107- **Commitment**: Free trial, no CC, cancel anytime
108- **Uncertainty**: Guarantee, case studies, support
109
110### Promo & Discounts
111
112- **Annual discount**: Highlight 15–25% for annual prepay
113- **Promo placement**: Top banner or promo block on page; see **top-banner-generator**
114- **Startups/Education**: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See **education-program** for placement priority.
115
116### SEO
117
118- Title: "Pricing | [Product]" or "Plans & Pricing"
119- Meta: Include price range or "Start free" if applicable
120- Schema: Consider Product/Offer structured data
121
122## Output Format
123
124- **Visibility** (public page vs contact-sales-only; marketing nav vs in-app billing)
125- **Headline** options
126- **Pricing model** (Subscription/Usage-based/Hybrid)
127- **Plan structure** (tiers, features, pricing display; include Enterprise, API if applicable)
128- **Special programs** (Startups/Education link or block)
129- **API/Usage** display (if applicable)
130- **Anchoring** and **Decoy** approach
131- **FAQ** topics and sample answers (billing, API limits, enterprise, refund)
132- **CTA** copy per plan
133- **Objection handling** copy
134- **SEO** metadata
135
136## Related Skills
137
138- **pricing-strategy**: Base price structure, tier design, anchoring; pricing-page is execution
139- **discount-marketing-strategy**: Promotional pricing, annual discount, seasonal campaigns
140- **api-page-generator**: API pricing, usage-based limits; developer audience
141- **education-program**: Student/education discount channel; placement (registration P0, pricing P1)
142- **startups-page-generator**: Special plans; Startups/Education discount; link from pricing
143- **services-page-generator**: Service tiers; contact sales; custom quote
144- **alternatives-page-generator**: Price comparison; competitor comparison
145- **landing-page-generator**: Click-through landing pages often send to pricing; LP CTA destination
146- **homepage-generator**: Homepage links to pricing
147- **website-structure**: Page priority; when pricing belongs in nav vs contact-sales-only
148- **features-page-generator**: Features inform plan differentiation
149- **top-banner-generator**: Promo banner; discount code display
150- **schema-markup**: Product/Offer schema for pricing
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