Landing Pages

Landing Pages

When to Use

Full marketing or product pages and their sections: hero, features, pricing, testimonials, logo wall, comparison table, FAQ, CTA bar, footer. Also empty states and onboarding flows. For a single reusable component use react-components; for the form inside a page use forms.

Stack

React 19 · TypeScript strict · Tailwind v4 · Next.js App Router (default)

Core Rules

1. One job per section. Every section answers exactly one question. Hero: "what is this?" Pricing: "what do I pay?" A section answering two must be split.
2. CTA gravity. The primary CTA is the visually heaviest element above the fold. One primary CTA style per page. Pair it with a ghost secondary — never two solids.
3. Never an equal-height card grid. Use bento with spans, editorial asymmetry, or a data list. At least one element per major section breaks the column grid.
4. Social proof proximity. Trust signals sit within 40px of the CTA they support.
5. Scannable rhythm. Break the pattern every 3–4 sections: full-bleed dark → light card grid → feature spotlight → CTA bar.
6. Hero type ≥48px desktop. At least two type sizes with ≥3× difference per section. text-wrap: balance on headings.
7. Organic content. Real diverse names (Ana Ngugi, Kenji Tanaka), non-round figures (47.2%, $12,847). Never lorem ipsum, John Doe, or "Elevate/Seamless/Unleash".
8. Mobile-first is content-first. At 375px the headline, CTA and social proof survive; everything else earns its place.
9. Empty states are designed. Icon + headline + one sentence + action. Never a bare "No data".

Patterns

• HERO = eyebrow + headline(≥48px) + subtext(≤2 lines) + CTA pair + proof bar + visual.
• PRICING = headline + monthly/annual toggle + exactly 3 tiers + trust note. Enterprise is "Custom", never a fake number.
• BENTO = one hero cell spanning 2×2, remainder 1×1, max 6 cells, aspect-anchored.
• TESTIMONIAL = pull-quote + avatar + name + company; masonry or peek-scroll, never uniform cards.
• CTA-BAR = short headline + 1–2 CTAs + risk-reversal microcopy.

Examples

examples/good-landing.tsx · examples/good-brand-linear.tsx (Linear-style dark precision) · examples/good-design-md-round-trip.tsx (DESIGN.md token injection, pricing tiers).

Reference Index

Load only for the specific task:

Constraints

No equal-card grids · no banned display fonts · no purple→pink→blue gradients · OKLCH tokens only · min-h-[100dvh] · organic data values · four states · WCAG 2.2 AA with one <h1> and no skipped heading levels · prefers-reduced-motion.