krlan LinkedIn B2B Funnel
Build a dual-account LinkedIn content engine that converts professional attention into software signups and qualified trials.
Features
- Dual-Account Architecture: Split roles between founder (strategic/business results) and builder (technical/execution) profiles.
- Three-Tier Content Funnel: Structure posts across Top-of-Funnel (attention), Middle-of-Funnel (familiarity), and Bottom-of-Funnel (conversion).
- Trial Conversion Pathways: Link profiles, comments, and featured sections to high-intent product landing pages.
Workflows
1. Set Up the Dual-Account Roles
Coordinate two profiles to maximize reach and trust:
- The Founder/Business Profile: Focus on industry challenges, business results, team building, and case studies (aim for strategic decision-makers).
- The Builder/Technical Profile: Focus on feature updates, code challenges, building-in-public, and specific product mechanics (aim for end-users and implementers).
- Cross-Engagement Plan: Have both accounts interact, tag, and quote each other's insights to show strong team alignment.
2. Implement the Three-Tier Content Mix
Queue and publish posts across three layers of the funnel weekly:
- Top of Funnel (TOF - 50%): Share industry rants, common traps, high-level metrics, and relatable work stories.
- Middle of Funnel (MOF - 30%): Share detailed walk-throughs, contrarian takes, tool breakdowns, and lessons learned.
- Bottom of Funnel (BOF - 20%): Share direct case studies, feature walkthrough videos, client testimonials, and product comparisons.
Playbook Checklist
- Step 1: Account Alignment
- Update both headlines to target the specific B2B SaaS ICP.
- Set up the Featured section on both profiles to link to the SaaS landing page.
- Step 2: Content Calendaring
- Plan 3 TOF, 2 MOF, and 1 BOF post for the upcoming week per account.
- Record a 2-minute product walkthrough to use as a BOF featured asset.
- Step 3: Distribution Execution
- Publish content during peak professional hours (8 AM - 10 AM recipient timezone).
- Interact with comments and direct messages within 1 hour of publishing.
- Step 4: Funnel Analytics
- Track trial signups originating from LinkedIn profile visits weekly.