Social Media Assets

Social Media Assets

Owns the media layer of a campaign under social-media/: what exists, what is missing, where media may come from, how often a piece may be reused, and how to request what is missing. The agent never creates media — the user produces all media; this skill only catalogs, tracks usage, and requisitions.

Literal artifact tokens (materiais.md, the Material: field, FALTANTE, the "A produzir / requisitar" section label) are kept verbatim; the generated files target a PT-BR audience. The documentation is in English.

Inventory and usage derived from posts

• materiais.md is the inventory of what is available or missing per item — it does not store usage.
• Usage is derived from the posts (single source, no duplication): before assigning media to a new post, Grep the Material: lines across **/posts/**/*.md to see which clips/images were already used and where. Never persist a usage log — recompute it from the posts.
• Every post records the path of the media it uses in its Material: field.

Allowed media sources (hard rule)

You may locate, assign, and reference media only from the folders listed under "Pastas de mídia permitidas (fontes)" in config.md (each folder including all its subfolders). That table is the single source of truth — never hardcode the folder list here. When you need media, run Glob/Grep scoped to those paths. A file outside the allowed folders must not appear in a Material: field; if a post can only be satisfied by media outside them, treat it as FALTANTE and requisition it. To change the sources, the user edits the table in config.md.

Reuse policy (hard) — caps come from config

Each source folder has a reuse cap per network, defined in the cap table in config.md (the domain pack populates the values and the concrete folders). This skill applies the generic mechanism without hardcoding the values:

• Cap "1 use" / forbidden beyond the cap (e.g. backstage, sensitive material). Hard cap — there is no ⚠️ FALTANTE fallback; reuse simply isn't allowed. If a 2nd assignment on the same network is needed, swap it for a different file or mark the post as pending fresh material.
• Cap "N uses" with fallback (e.g. shorts/excerpts). Allows up to N distinct dates (same network) to share the material before any marker. From the (N+1)-th use onward, mark the post ⚠️ FALTANTE não-bloqueante (material reused, fresh would be ideal) and propagate to cronograma/agenda (social-media-scheduling).
• Structural material (e.g. art/cover). Use as needed, but mark ⚠️ FALTANTE não-bloqueante when reuse forces same-material on consecutive posts on the same network.

Cross-cutting rules:

• Never repeat the same material in two consecutive dated posts on the same network — even within the cap.
• The rule is per network: the same short can legitimately go to 4 networks on the same day (one content distribution, not reuse). "Reuse" = the same Material: path appearing on the same network on different dates.

Missing-media requisition

When a post needs media that does not exist, record it in materiais.md under "A produzir / requisitar" and tell the user directly what to produce (aspect ratio, content, destination folder). The user creates all media. Never route the request to ux-designer or any other agent, and never suggest doing so. Never fabricate or assume media exists. Mark the post Material: FALTANTE (non-blocking while the date is distant; ⛔ if the date arrives without media) and propagate to cronograma/agenda.