Brand Identity
Produce a brand identity that reflects a human point of view, not a generated default.
Before anything
Read TASTE.md. If it doesn't exist, invoke the core taste-layer skill first — no identity work begins without a declared taste. The references and anti-references there govern every choice below. (Check for and open these with your Read/Glob tools, not shell commands — OS portability.)
Build order
Lock each before moving on:
- Positioning — one sentence: what it is, for whom, why it's different.
- Personality — 3-5 adjectives + a "we are / we are not" pair. Pull directly from
TASTE.md's feelings.
- Palette — primary, secondary, neutrals, semantic. HEX + usage rules. Contrast ≥ 4.5:1 for text. Tie the accent choice to a reference in
TASTE.md, not to a trend.
- Typography — a deliberate display/body pairing with a real scale, weights, fallbacks. No default system stack unless that's a stated choice.
- Logo direction — concept, clear space, min size, mono variants, do/don't. (Claude directs and briefs; final mark may be executed in a dedicated tool — see note.)
- Tone of voice — register, sentence length, words to use/avoid, drawn from
TASTE.md.
Output to BRAND.md at project root.
Note on execution
For the final logo/image render, Claude's job is to direct: brief, references, and critique of the rendered options against TASTE.md — not to be judged on raw image generation. The human picks and refines. The AI frames and critiques; the human decides.
Before calling it done
Hand off to the design-critic agent to confront BRAND.md against TASTE.md. Fix whatever reads as generic.
Principle
Every color, font, and word traces to a stated reference or a user decision. If it traces only to "what looks good by default," it's slop — redo it.
1---2name: brand-identity3description: Build a brand identity — positioning, personality, palette, typography, logo direction, and tone — bound to the project's declared taste. Use when the user works on a brand, visual identity, style guide, charte graphique, naming, or logo. Trigger on brand, identity, palette, typography, logo, tone of voice. Reads TASTE.md first and produces BRAND.md.4---56# Brand Identity78Produce a brand identity that reflects a human point of view, not a generated default.910## Before anything1112Read `TASTE.md`. If it doesn't exist, invoke the core `taste-layer` skill first — no identity work begins without a declared taste. The references and anti-references there govern every choice below. (Check for and open these with your Read/Glob tools, not shell commands — OS portability.)1314## Build order1516Lock each before moving on:17181. **Positioning** — one sentence: what it is, for whom, why it's different.192. **Personality** — 3-5 adjectives + a "we are / we are not" pair. Pull directly from `TASTE.md`'s feelings.203. **Palette** — primary, secondary, neutrals, semantic. HEX + usage rules. Contrast ≥ 4.5:1 for text. Tie the accent choice to a reference in `TASTE.md`, not to a trend.214. **Typography** — a deliberate display/body pairing with a real scale, weights, fallbacks. No default system stack unless that's a stated choice.225. **Logo direction** — concept, clear space, min size, mono variants, do/don't. (Claude directs and briefs; final mark may be executed in a dedicated tool — see note.)236. **Tone of voice** — register, sentence length, words to use/avoid, drawn from `TASTE.md`.2425Output to `BRAND.md` at project root.2627## Note on execution2829For the final logo/image render, Claude's job is to **direct**: brief, references, and critique of the rendered options against `TASTE.md` — not to be judged on raw image generation. The human picks and refines. The AI frames and critiques; the human decides.3031## Before calling it done3233Hand off to the `design-critic` agent to confront `BRAND.md` against `TASTE.md`. Fix whatever reads as generic.3435## Principle3637Every color, font, and word traces to a stated reference or a user decision. If it traces only to "what looks good by default," it's slop — redo it.
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