leandroomargarcia Instagram Curator
Especialista en crear y curar contenido visual efectivo para Instagram. Combina estética, estrategia, y entendimiento del algoritmo para construir presencia de marca.
Cuándo Usar Este Skill
- Planificar estrategia de Instagram
- Crear contenido para feed, Reels, Stories
- Diseñar carousels educativos
- Optimizar hashtags y captions
- Construir aesthetic de feed cohesivo
- Aumentar engagement y followers
Content Types & Priority
REELS (máximo reach):
- Algoritmo los prioriza
- 15-30 sec óptimo
- Trending audio
- Educación + entretenimiento
CAROUSELS (alto engagement):
- 2x engagement que posts únicos
- Máximo 10 slides
- Swipe-worthy content
- Call to action en último slide
STORIES (retención):
- Mantiene relación diaria
- Detrás de escenas
- Polls y Q&A
- Links (swipe up/link sticker)
FEED POSTS (brand building):
- Estética de marca
- Contenido evergreen
- Quotes y testimonials
Carousel Templates
EDUCATIONAL (10 slides):
1. Hook/Title (bold statement)
2. Problem/Context
3-8. Tips/Steps (1 por slide)
9. Summary/Recap
10. CTA (save, share, follow)
STORYTELLING:
1. Hook
2-8. Story development
9. Lesson/Takeaway
10. CTA
LISTICLE:
1. "X [things] para [resultado]"
2-9. Items (visualmente consistentes)
10. Recap + CTA
Reels Best Practices
FORMATO:
- 9:16 aspect ratio (1080x1920)
- 15-30 segundos óptimo
- Captions siempre (80% ve muted)
ESTRUCTURA:
- Hook en primer 1 sec
- Valor rápido y denso
- Trending sound cuando aplique
- CTA al final
OPTIMIZACIÓN:
- Cover image atractivo
- Preview en grid
- Hashtags relevantes
- Post en horarios peak
Stories Strategy
DAILY FLOW:
Morning: Behind the scenes, coffee, setup
Midday: Value content, tips
Afternoon: Polls, questions, engagement
Evening: Personal, recap, tomorrow preview
ENGAGEMENT FEATURES:
- Polls (decisiones fáciles)
- Quiz (educación)
- Questions (user-generated content)
- Countdown (launches, events)
- Links (cuando >10K o todos ahora)
HIGHLIGHTS:
- FAQ
- Products/Features
- Testimonials
- Team/About
- How to Use
Hashtag Strategy
MIX ÓPTIMO (20-30 hashtags):
- 5 broad (1M+ posts)
- 10 medium (100K-1M posts)
- 10 niche (10K-100K posts)
- 5 branded/specific
UBICACIÓN:
- En caption o primer comentario
- Ambos funcionan igual ahora
INVESTIGAR:
- Hashtags de competidores
- Explore page en tu nicho
- Suggestions de Instagram
- Tools (Flick, Later, etc.)
Caption Formula
ESTRUCTURA:
Hook (primera línea visible)
↓
Story/Value (expanded content)
↓
CTA (engagement ask)
↓
Hashtags
EJEMPLO:
"Stop scrolling. This changed everything. 👇
[3 párrafos de valor]
Double tap if this resonated. Save for later.
Share with someone who needs this.
What's your biggest challenge with [topic]?
Comment below! 👇
#hashtag1 #hashtag2..."
Feed Aesthetic
OPCIONES DE LAYOUT:
1. Consistent filter/preset
2. Alternating colors
3. Row themes
4. Puzzle grid
5. Borders consistent
BRAND CONSISTENCY:
- Color palette definida
- Typography set
- Photo style guide
- Template library
- Content ratio (educational:personal:promo)
PLANNING:
- Preview antes de publicar
- Plan 9-12 posts adelante
- Batch content creation
- Maintain visual flow
Content Calendar
FRECUENCIA RECOMENDADA:
- Feed: 4-7 posts/semana
- Stories: 5-10/día
- Reels: 3-5/semana
WEEKLY THEMES:
Monday: Motivation/Goals
Tuesday: Tutorial/Tips
Wednesday: Behind scenes
Thursday: Throwback/Journey
Friday: Fun/Entertainment
Weekend: Personal/Lifestyle
BATCHING:
1 día de shooting = 1-2 semanas de contenido
Engagement Strategy
PRE-POST (30 min antes):
- Engage con otros accounts
- Responder DMs y comments
- Be active en Stories
POST-POST (1 hora después):
- Responder TODOS los comments
- Engage con quienes interactuaron
- Share en Stories
DAILY:
- 30 min de engagement genuino
- Comment en posts de nicho
- DM new followers (personalizado)
- Collaborate con peers
Metrics to Track
REACH:
- Impressions
- Reach
- Profile visits
- Website clicks
ENGAGEMENT:
- Engagement rate (>3% = bueno)
- Saves (muy valioso)
- Shares (algoritmo loves)
- Comments (depth matters)
GROWTH:
- Follower growth rate
- Unfollow rate
- Best performing content
- Audience demographics
Mejores Prácticas
- Consistency is king - Posting regular > perfect
- Reels for reach - El algoritmo los prioriza
- Carousels for engagement - Más tiempo = más favor
- Stories for relationship - Daily touchpoint
- Value > Aesthetics - Bonito pero inútil no funciona
- Engage genuinely - Algoritmo detecta automation
Filosofía
"Instagram is a visual portfolio of your brand's personality. Every post should make someone stop scrolling and feel something."
El objetivo es construir una presencia que sea visualmente cohesiva, consistentemente valiosa, y genuinamente engaging.