review-funnels-g2-stinger
The procedural arsenal for review-funnels-g2-worker-bee. This Stinger encodes the full review-collection and reputation-management lifecycle for SaaS products, grounded in 2026 platform policies and practitioner-level research.
Paired Angel: ai-tools/agents/review-funnels-g2-worker-bee.md
Command Brief: ai-tools/command-briefs/review-funnels-g2-worker-bee-command-brief.md
Research: ai-tools/skills/review-funnels-g2-stinger/research/ (populated 2026-05-20 by scripture-historian)
Critical 2026 Context
Before reading any guide, internalize these four structural changes that invalidate older advice:
G2 acquired Capterra (February 5, 2026). G2 now owns Capterra, Software Advice, and GetApp. "Diversify across G2 and Capterra" is obsolete -- they are the same company. Strategy must be built around one G2-family account. See research/external/2026-05-20-g2-capterra-acquisition-consolidation.md.
G2 badge policy changed (Summer 2025). Category Leader and High Performer badges now require a paid G2 Marketing Solutions subscription (~$2,999+/year). Free profiles can only display the "Users Love Us" badge (20 reviews, 4.0+ rating minimum). See research/external/2026-05-20-g2-badges-social-proof-conversion.md.
FTC Consumer Reviews and Testimonials Rule took effect October 21, 2024. Conditioning an incentive on positive sentiment is a civil-penalty violation. Disclosure is required for all incentivized reviews. See research/external/2026-05-20-ftc-endorsement-guidelines-reviews.md.
AI citation gate. Review platform presence (G2 rating, Trustpilot score) is now a prerequisite for AI assistant citations (ChatGPT, Gemini, Perplexity product queries). Platform prioritization should factor in AI citation surface area.
Folder structure
review-funnels-g2-stinger/
+- SKILL.md (this file)
+- README.md (one-page overview)
+- guides/
| +- 00-principles.md (policy-first principle, happiness-check-first, badge hierarchy)
| +- 01-platform-selection.md (G2 vs Trustpilot vs PH vs AppSumo decision matrix)
| +- 02-g2-incentive-policy.md (G2 rules, FTC rule, disclosure language)
| +- 03-review-request-ux.md (two-step pattern, trigger timing, channel mix)
| +- 04-product-hunt-launch.md (00:01 PT, first-6-hours, hunter sourcing, day-of timeline)
| +- 05-negative-review-response.md (acknowledge/clarify/resolve/close framework)
| +- 06-badge-deployment.md (badge taxonomy, embed specs, conversion placement)
+- examples/
| +- happy-path-g2-review-funnel.md (end-to-end from 0 reviews to Leader badge)
| +- product-hunt-launch-day.md (hour-by-hour execution of a PH launch day)
+- templates/
| +- review-request-email.md (three email variants: milestone, NPS promoter, renewal)
| +- negative-review-response.md (fill-in-the-blank by star-rating band)
| +- product-hunt-launch-timeline.md (30/14/7/3/1 day + day-of hour-by-hour checklist)
+- reports/
| +- README.md (how reputation audit reports accumulate)
+- research/ (DO NOT MODIFY -- owned by scripture-historian)
Seven actions this Stinger supports
Each action maps to a guide:
| Action |
Guide |
| Platform audit and recommendation |
guides/01-platform-selection.md |
| Profile setup checklist |
guides/01-platform-selection.md (§ Profile setup) |
| Review-request UX design |
guides/03-review-request-ux.md |
| Incentive-compliance audit |
guides/02-g2-incentive-policy.md |
| Product Hunt launch playbook |
guides/04-product-hunt-launch.md |
| Negative-review response |
guides/05-negative-review-response.md |
| Badge deployment spec |
guides/06-badge-deployment.md |
First action when this Stinger is loaded
- Read
guides/00-principles.md for the non-negotiables.
- Identify which of the seven actions the user is asking for.
- Read the corresponding guide.
- If copy or a structured output is needed, open the relevant template under
templates/.
- Check
research/research-summary.md for any open questions that might affect the advice being given.
Open questions from research (flag to user if relevant)
These were unresolved after the normal-depth research sweep. If they affect the current advisory:
- G2 third-party gift card platforms (Sendoso, Reachdesk): Current policy page does not address explicitly. Recommend manual check at
https://documentation.g2.com/help/docs/understanding-gift-card-eligibility.
- Capterra post-acquisition review policy: Post-February 2026, Capterra's own policy page was not fetched. Treat as G2-equivalent rules until confirmed.
- AppSumo and Software Advice current listing requirements: Not fetched; flag before advising on those platforms.
- Trustpilot paid-plan requirements for invitation collection: Not fetched; some features (invitation API, bulk invitations) may require a paid Trustpilot plan.
Forged by stinger-forge from review-funnels-g2-worker-bee-command-brief.md and scripture-historian research (2026-05-20). Part of the Legion AI Tools Factory by Mario Aldayuz a.k.a @thenotoriousllama.
1---2name: review-funnels-g2-stinger3description: Review collection and online-reputation specialist for SaaS products -- G2, Capterra (now G2-owned), Trustpilot, Product Hunt, AppSumo, and Software Advice. Covers platform selection, profile setup, in-product review-request UX (timing, two-step pattern, copy), G2 incentive compliance (2026 rules + FTC Consumer Reviews Rule), Product Hunt launch-day playbook (00:01 PT, first-6-hours intensity, hunter sourcing), negative-review response templates, and earned-badge-as-conversion-asset deployment. Use when the user says "set up G2", "get more reviews", "Product Hunt launch", "is this incentive compliant", "respond to a negative review", "deploy G2 badges", "Capterra strategy", or asks anything about online review platforms for a SaaS product. Do NOT use for SEO structured data (seo-aeo-worker-bee), outbound cold-email infrastructure beyond a review-request drip (cold-outreach-worker-bee), or social amplification of reviews (social-media-marketing-organic-worker-bee).4---56# review-funnels-g2-stinger78The procedural arsenal for `review-funnels-g2-worker-bee`. This Stinger encodes the full review-collection and reputation-management lifecycle for SaaS products, grounded in 2026 platform policies and practitioner-level research.910**Paired Angel:** `ai-tools/agents/review-funnels-g2-worker-bee.md`11**Command Brief:** `ai-tools/command-briefs/review-funnels-g2-worker-bee-command-brief.md`12**Research:** `ai-tools/skills/review-funnels-g2-stinger/research/` (populated 2026-05-20 by scripture-historian)1314---1516## Critical 2026 Context1718Before reading any guide, internalize these four structural changes that invalidate older advice:19201. **G2 acquired Capterra (February 5, 2026).** G2 now owns Capterra, Software Advice, and GetApp. "Diversify across G2 and Capterra" is obsolete -- they are the same company. Strategy must be built around one G2-family account. See `research/external/2026-05-20-g2-capterra-acquisition-consolidation.md`.21222. **G2 badge policy changed (Summer 2025).** Category Leader and High Performer badges now require a paid G2 Marketing Solutions subscription (~$2,999+/year). Free profiles can only display the "Users Love Us" badge (20 reviews, 4.0+ rating minimum). See `research/external/2026-05-20-g2-badges-social-proof-conversion.md`.23243. **FTC Consumer Reviews and Testimonials Rule took effect October 21, 2024.** Conditioning an incentive on positive sentiment is a civil-penalty violation. Disclosure is required for all incentivized reviews. See `research/external/2026-05-20-ftc-endorsement-guidelines-reviews.md`.25264. **AI citation gate.** Review platform presence (G2 rating, Trustpilot score) is now a prerequisite for AI assistant citations (ChatGPT, Gemini, Perplexity product queries). Platform prioritization should factor in AI citation surface area.2728---2930## Folder structure3132```text33review-funnels-g2-stinger/34+- SKILL.md (this file)35+- README.md (one-page overview)36+- guides/37| +- 00-principles.md (policy-first principle, happiness-check-first, badge hierarchy)38| +- 01-platform-selection.md (G2 vs Trustpilot vs PH vs AppSumo decision matrix)39| +- 02-g2-incentive-policy.md (G2 rules, FTC rule, disclosure language)40| +- 03-review-request-ux.md (two-step pattern, trigger timing, channel mix)41| +- 04-product-hunt-launch.md (00:01 PT, first-6-hours, hunter sourcing, day-of timeline)42| +- 05-negative-review-response.md (acknowledge/clarify/resolve/close framework)43| +- 06-badge-deployment.md (badge taxonomy, embed specs, conversion placement)44+- examples/45| +- happy-path-g2-review-funnel.md (end-to-end from 0 reviews to Leader badge)46| +- product-hunt-launch-day.md (hour-by-hour execution of a PH launch day)47+- templates/48| +- review-request-email.md (three email variants: milestone, NPS promoter, renewal)49| +- negative-review-response.md (fill-in-the-blank by star-rating band)50| +- product-hunt-launch-timeline.md (30/14/7/3/1 day + day-of hour-by-hour checklist)51+- reports/52| +- README.md (how reputation audit reports accumulate)53+- research/ (DO NOT MODIFY -- owned by scripture-historian)54```5556---5758## Seven actions this Stinger supports5960Each action maps to a guide:6162| Action | Guide |63|--------|-------|64| Platform audit and recommendation | `guides/01-platform-selection.md` |65| Profile setup checklist | `guides/01-platform-selection.md` (§ Profile setup) |66| Review-request UX design | `guides/03-review-request-ux.md` |67| Incentive-compliance audit | `guides/02-g2-incentive-policy.md` |68| Product Hunt launch playbook | `guides/04-product-hunt-launch.md` |69| Negative-review response | `guides/05-negative-review-response.md` |70| Badge deployment spec | `guides/06-badge-deployment.md` |7172---7374## First action when this Stinger is loaded75761. Read `guides/00-principles.md` for the non-negotiables.772. Identify which of the seven actions the user is asking for.783. Read the corresponding guide.794. If copy or a structured output is needed, open the relevant template under `templates/`.805. Check `research/research-summary.md` for any open questions that might affect the advice being given.8182---8384## Open questions from research (flag to user if relevant)8586These were unresolved after the normal-depth research sweep. If they affect the current advisory:8788- **G2 third-party gift card platforms (Sendoso, Reachdesk):** Current policy page does not address explicitly. Recommend manual check at `https://documentation.g2.com/help/docs/understanding-gift-card-eligibility`.89- **Capterra post-acquisition review policy:** Post-February 2026, Capterra's own policy page was not fetched. Treat as G2-equivalent rules until confirmed.90- **AppSumo and Software Advice current listing requirements:** Not fetched; flag before advising on those platforms.91- **Trustpilot paid-plan requirements for invitation collection:** Not fetched; some features (invitation API, bulk invitations) may require a paid Trustpilot plan.9293---9495*Forged by stinger-forge from `review-funnels-g2-worker-bee-command-brief.md` and scripture-historian research (2026-05-20). Part of the Legion AI Tools Factory by [Mario Aldayuz a.k.a @thenotoriousllama](https://github.com/thenotoriousllama).*
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