LeoLin990405 Lenny Skills: Marketing & Brand
5 actionable skills for marketing your product.
Skills
1. Positioning & Messaging
- Define your category
- Articulate your unique value
- Test messaging with customers
2. Brand Storytelling
- Lead with the customer's problem
- Show transformation
- Be authentic and consistent
3. Launch Marketing
- Build anticipation before launch
- Coordinate across channels
- Have a post-launch plan
4. Content Marketing
- Create content that solves problems
- Optimize for search and sharing
- Build a content flywheel
5. Community Building
- Start with your most engaged users
- Create value for members
- Foster peer-to-peer connections