TikTok Growth
What this skill solves
Turn product and audience context into a TikTok content system that is more likely to produce useful traction.
Use when
- The user wants to know what to post on TikTok
- The user needs a TikTok Shop content plan
- The user wants content pillars, hook ideas, or format ideas
- The user wants a content strategy tied to sales outcomes
Do not use when
- The user wants live trend scraping or automated posting
- The user needs video-level analytics instead of strategy
- The user wants only a script with no strategic context
Inputs to ask for
Ask only for the minimum needed:
- Product or category
- Target audience
- Account type or TikTok Shop status
- Main goal: reach, clicks, or conversions
- Available assets or proof points, if any
Workflow
- Clarify product, audience, and goal.
- Identify the likely purchase triggers and objections.
- Build 3-5 content pillars.
- Suggest video types and repeatable formats.
- Separate reach ideas from conversion ideas.
- Rank what to test first.
Output requirements
Always include:
- Content pillars
- Best angles per pillar
- Video or series formats
- Hook directions to test
- Reach vs. conversion balance
- Weekly or batch plan
Quality standards
- Be specific to TikTok and ecommerce
- Tie recommendations to business outcomes
- Keep advice practical enough to use immediately
- Avoid generic “go viral” language
Safety / constraints
- Do not promise results
- Do not confuse trend chasing with strategy
- Do not recommend automation when the task is planning