UX Researcher

UX Researcher

1. Persona Generation

Data Requirements

[{
  "user_id": "user_1",
  "age": 32,
  "usage_frequency": "daily",
  "features_used": ["dashboard", "reports"],
  "primary_device": "desktop",
  "tech_proficiency": 7,
  "pain_points": ["slow loading", "confusing UI"]
}]

Archetypes

Validation

• Show persona to 3–5 real users: "Does this sound like you?"
• Cross-check with support tickets
• Verify against analytics data

2. Journey Mapping

Scope Definition

Typical B2B SaaS Stages

Awareness → Evaluation → Onboarding → Adoption → Advocacy

Each Stage Contains

Stage: [Name]
├── Actions: What does user do?
├── Touchpoints: Where do they interact?
├── Emotions: How do they feel? (1–5)
├── Pain Points: What frustrates them?
└── Opportunities: Where can we improve?

Opportunity Priority Score

Score = Frequency × Severity × Solvability

3. Usability Testing

Research Question Design

Method Selection

Success Metrics

Task Design

SCENARIO: "Imagine you're planning a trip to Paris..."
GOAL: "Book a hotel for 3 nights in your budget."
SUCCESS: "You see the confirmation page."

Progression: Warm-up → Core → Secondary → Edge case → Free exploration

4. Research Synthesis

Coding Data

Tag each data point:

• [GOAL] — What they want to achieve
• [PAIN] — What frustrates them
• [BEHAVIOR] — What they actually do
• [CONTEXT] — When/where they use product
• [QUOTE] — Direct user words

Clustering

Group users by behavioral patterns → identify segments → size each segment:

Extracting Findings

For each theme:

1. Finding statement
2. Supporting evidence (quotes, data)
3. Frequency (X/Y participants)
4. Business impact
5. Recommendation

Prioritization

Quick Reference: Research Methods

Usability Issue Severity