Draft and Rewrite
Method
- Draft from the accepted outline, author packet, and product proof—not from generic memory.
- Lead with reader reality and the answer; do not lead with features or SEO throat-clearing.
- Cover all consensus topics, but add the planned unique contribution.
- Keep product mentions proof-led, sparse, and useful to the decision at hand.
- Critique version one for intent satisfaction, depth, specificity, authority, originality, voice, and sales pressure.
- Produce a materially improved version two. A rewrite that changes only wording is not accepted.
Output
Version-one critique, version-two draft, and a record of substantive changes.